S5E8 Beqa Goletiani: Red Bull Athlete Manager (Middle East), How Red Bull recruits top talent and takes an Idea to Execution... - podcast episode cover

S5E8 Beqa Goletiani: Red Bull Athlete Manager (Middle East), How Red Bull recruits top talent and takes an Idea to Execution...

Feb 28, 202243 minSeason 5Ep. 8
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Episode description

Beqa Goletiani is the Regional Manager for Redbull athletes in the Middle East. This is everything from base jumping, to skydiving, Formula 1 athletes, bikers and skaters and so more. He was raised in war-torn Georgia and through tremendous determination and work ethic landed the amazing position he has today! This is his story...

Socials:
https://www.linkedin.com/in/beqa-goletiani-64629a68
https://www.instagram.com/bgoletiani/?hl=en
https://www.facebook.com/beqa.goletiani/
https://www.tiktok.com/@beqagoletiani

Check out some of the incredible work he has been directly involved in...
Paramotoring over largest fountain in the world in Dubai
Indoor Skydancing in World's Largest Windtunnel
Formula 1 donuts on Dubai Helipad

Transcript


Beqa Goletiani: Usually the bombing would start out of nowhere, bombing and falling around and then this constant bombing and the guns. We used to live there quite successful. My mother was a professor in the university and my dad was in a very high position in the government sector. Pretty much we lost everything. We moved back to the capital and all our treasure was $5 in my dad's pocket, one carpet, one TV, and some books of my mother’s because she couldn’t leave those books. That was pretty much our fortune when we came to the capital. 

Michael Bauman: I have the incredible pleasure of having Beqa Goletiani on the show today. Beqa is actually the regional manager for Red Bull athletes in the Middle East. So it's everything from, people who do base jumping, skydiving formula one, bikers, skaters, anything Red Bull associated.

He will manage the athletes there in that region and essentially raised war-torn Georgia, tremendous determination, work ethic, landed the incredible position he has today. I'm really excited for his story and how he's able to get to the point where he is today. So welcome to the show. It's a pleasure to have you. 

Beqa Goletiani: Thank you so much. It's a great pleasure to be on this interview with you, Michael. Thanks for having me. It's a great pleasure and I'm happy to share my story with you and the listeners.

Michael Bauman: Absolutely. So I wanted to start, and this is a really, really meaningful thing in your life and we'll get into it. But basically I wanted to start Bridge of Europe. 192 meters tall, which the listeners in the US is 630 feet high, and you decide jump off this and I want to basically ask you why?

And then have you give the story surrounding that. 

Beqa Goletiani: Yeah. Definitely the jump was the bravest thing I've done and then it took a lot of guts to do it. But besides the human, desire to, to overcome the fear, to do things, there was a background story why I also did that because it to wind back and how all this happened, I'll give you a bit of the context. 

Completely though. So we were planning major projects. One of the biggest one back in my previous countries I managed. So I was based in Baku in Azerbaijan that time and I was managing sports marketing there. And so we had the production meeting with the supplier meeting in Innsbrook.

And then in Innsbrooks they have this Europe bridge which is highest bungee jumping bridge in all of Europe. So we had the meeting, one of the world's biggest skydivers on the meeting. So meeting went well, we all discuss to Monday there. I remember pretty well.

 Then suddenly the organizers were like, Okay. Now, it's time to jump." "Jump where man?" And they said, "Yeah, we just started up the whole bungee. Let's own said, "Oh man, I'm not going to jump!" "Yeah, but we just made it up for you." Putting you in the situation, you cannot back out.

But why I was worried also three four years before that actual jump. In this terrible day of 15th of July, I was actually coming back with the kids and I received a call from a media outlet and she's Are you okay? Are you okay? I said, "Yeah, what's up? What's happened?" 

She said "There was some extreme jump happened on the Machlimey bridge. I'm so happy that it's not you. It was some terrible accident!" 

I said, "What's happened? Tell me more!" Like starting feeling, like feeling bad because she mentioned that my last name, there was the Goletiani guy, who crashed and stuff.

I was like, "What's the name?" 

She's telling me the name of Goga almost died on the spot. Because it was like my brother, he was my relative. And then we'd I straight away turned the car, and went to the place. And then actually I was one of the first who made it there.

And then it was one of the worst experiences. He jumped over bridge, and then just accident happened and it got broken and then he died. 

Seeing him there obviously one of the biggest mental trauma, you can get. Now we're fighters as I told you. To wind back to standing on that bridge, I decided to do it despite the fact I knew. And then I was like I'm going to do it for you. So I was talking to myself and no one even knew there what I was going through. 

Obviously a lot of fear is standing on the edge, shaking your knees, and then just seeing the land is because I've done also the skydiving and then in tandem but it is different, because there decision is not yours to jump. Somebody jumping and you're with the professional skydiver. And you don't

audiobgoletiani11138166030: the 

Beqa Goletiani: land.

Standing on the edge is different. I decided to do it and I said, I'm doing it for you. So I was dedicating my job for him, my brother. There's some recording. "I love you, everyone. I don't know how it's going to up."

Obviously the jump happened. The guys step back and they're like 5, 4, 1 jump! And the second I jumped I was like, "What have I done?"

 You're there. You're flying. That is crazy feeling, the adrenaline and everything.

I wouldn't say I enjoyed that. To be honest, I enjoyed skydiving. I'm enjoying a lot of things, but I don't really enjoyed that. I definitely did that only for him. And and then when they took me back and I told them the story, the guys went nuts! The guys standing there "We can't believe that you did that!"

And I was like, "Yeah, to be honest, me too, but I did it for him." 

I knew from that moment, I was a different person. From that moment. I was way braver. We always have doubts. And we always think, where, why, what we're doing, why we're doing, where we're going, fears of unknown, or fears of something. But once you jump and then you're looking death in your eyes, to be honest, I'm not afraid of anything. I don't have a fear of death. I don't have fear of Heights. I don't have fear of anything anymore. I became a different person.

Michael Bauman: So curious taking that back even further into your childhood. I'm just curious around fear. you work through fear and then also, talking about some of the experiences that you had growing up in Georgia and how you were able to get to accomplishing your dreams, whether that's basketball or...

Beqa Goletiani: I think I still have only one fear in a way that if an unexpected sound like something like explosion, I still have the feeling, but then I'm realizing it's definitely coming from the childhood. I was five years old when that was happening. 

 Usually the bombing would start out of nowhere, bombing and falling around and having a bunker under the house. Because all houses has been built with the foundation we used to build with a big wall. So usually we had that safe spot. And then this constant bombing and the guns. I guess somehow it stayed in my conscious. So every time even in the firework, if I don't expect any, everyone would be afraid, but for me it's boom. And suddenly, "Ooh, what's happening?" 

 I think in a way it helped that I was the kid that time. So for me, if I recall everything, it goes like a movie script. So you are a kid in a childish way, you're excited of seeing different things, because you don't know the world. You don't know this the universe is, that something is bad happening, but you enjoying with everything, having a gun, even in the hand, you think is fun because everyone has the gun in that moment. 

Thanks, God. The most important that from the family wise no one got murdered, no one has died from from our direct family. But pretty much we'll lost everything. So we used to live there quite successful my mother, being a professor in the university and my dad being in a very high position in the government sector and et cetera. We moved back to the Capitol and kind of becoming refugees, it wasn't really easy, and then obviously you need to start from the scratch, but thanks to the connections my parents had.

We made it safe to the Capitol, but all our treasure or all our value we brought was one carpet, one TV, and some books of my mother, because she could only live that books, and $5 in my dad's pocket. So that was pretty much our fortune when we came to the capital. But then you could see that resistance and resilience of your parents because they had to start from the beginning, from zero pretty much.

 One of the craziest part for our family journey was my mother, when we were walking in that freezing mountains, my mother was pregnant on my twins, on my brother and sister. And then when we came and we lived in a one bedroom apartment, like 15 people in capital, she was going around like walking 15, 20 kilometers. It's torn Georgia. You need to stay in the queues to get the bread. But again, we made it

 I strongly believe what doesn't kill you, makes you stronger. I think the kids who came out from this hard times, we have more resilience inside us you have already make a double work to get the equal. But for me I always think big, I always dream big.

Somehow you follow with the flow. I started playing basketball, and then basketball was way out. You would hold on that dream. That time from our team, a lot of players has been in Some of the Georgians made it through, they made the breakthrough. These kinds of guys give the hope to the upcoming generations. teammates, they were going Europe or US getting scholarship in high schools and et cetera.

So that was my dream. I to get it. That's my breakthrough. Unfortunately that didn't happen through the basketball. But yeah, that's all right. I'm happy that he didn't happen the basketball. I don't I was the most talented player. I was one of the guy with a big hustle and the big heart to make through, but obviously I'm not seven feet or something. 

 If you have some vision or if you have a goal, it's not necessarily one-way to that. 

The funniest thing is there was 10 years or more, till 16 or 17 years old man, there wasn't a teammate or the player that wasn't seeing them in the air. Since we moved there, I haven't been in the plane. So every time I was going to see them off when they would come back, I would be at the airport waiting here, brother, you came back, it's been countless time, I was looking at the plane.

And I was like, man, I wish to be in that plane. Even if it's takeoff from the airport, making one round in the air and comes back, that was a dream. But now it's man, I hate being in plane. I certainly believe if you have a vision and you want, your energy will take you there. 

Michael Bauman: Yeah. So I'm curious, I want to zoom in on, on that part a little bit. So you have these dreams you want to travel, want to be incredible, basketball player, and then that didn't end up happening. How did you work through that time? of times, especially like athletes and stuff, they have so much of their identity tied around, like I am a basketball player and this what I do.

And that doesn't happen that gets taken away for injury or whatever, it's can be so difficult to figure out what to do that point. So what did that look like for you? 

Beqa Goletiani: You have to move forward, and then you find the chances. So usually I'm not the best planner in my life. I can honestly say I'm not the big strategies. Sometimes I go with the flow. that I have to move forward. I have to always go forward.

I hate being in one place, so I always, I know that I do step by step. I see sometimes, I can't really plan if you ask them what are you going to do in five years? I said, I don't know, man. might tell you, I don't know, but I know that I'm going to be in good place. I can't tell you where exactly. So maybe that's a problem. My age, that's the way I am. 

So then the chance came after the basketball quit, then there was job opportunities started in Red Bull. recruiting the student brand like a stepping stone within the red bull units, part-time job, you represent the brand within the universities, so you do some cool stuff.

The students, you can distribute the cans. And then the business was pretty new in, in Georgia, 2007. I was like 20. And and then I was offered because they were looking for the active student. And I think what also helped me always, to building the network is always been in ...I love talking love being with the people. I love exploring people and to have friends, and then I'm quite open to that side. And knowing that fact also within the university, I knew pretty much everyone I state university. So if you wanted to know and know anyone, or if you know what's happening in a university, you would equally easily come to me so when they started looking for somebody active student who could help to the brand, I was one of the candidates. It was a super junior position. Seller was a hundred dollars or something, like you just start with somewhere that, for me, we just, okay, that's international, but that's cool.

I'm enjoying it. I'm loving it anywhere. They are paying for me what I'm doing it anyway, because I was doing the parties and then I was doing stuff at the university anyway, or like going out, doing events and et cetera, et cetera. For me to keep doing that, it was like, okay, let's do it.

They're gonna pay a hundred dollars I was like, yeah, man, that's a lot of money. Like I have my own hundred dollars insane, so that's that's the way I started, and then I started small and then. And then we went all in 

 I became a first student brand manager of the region. And then again, within, within the curiosity within the, I would say the work ethic, I, because I learned from men, I've been playing basketball all my life. That's the only thing I was doing. 

And suddenly I had to start writing the emails when I'm looking back to my emails, I was writing back then it was a shame to see it. Sometimes I want to print them out and then put it in the wall, just to remember this, like to seeing that email, like literally knowing zero corporate life, et cetera. But then, starting from the scratch, but I always strongly believe if you have a right attitude, And then you just you're you're happy to ask the questions. You have a right attitude. You want to learn, you want to develop, you want to meet new people. You want to explore. And I knew that's my chance. I was like, this is my chance. Like it's awesome. It's international company. That's my chance. I'm going to grab it.

So I grabbed it. I feel now I'm writing on that book. 

 After then we did a couple of massive events, maybe the biggest event till now in the country with almost 90,000 people with the freestyle motocross show in the main square of the country. When they propose me to be event by that time. 

Also the position was created for me just to keep the talent. This is also one of the best thing. I really respect the company to try to keep the talent, as much as possible. So they created that position for me. 

And then they gave me the whole region. That was the game, the new era of starting, from Georgia, the basketball player, two years back, suddenly I started going in Azerbaijan and Armenia. They become my markets and started meeting new people. 

And then after two years become a sport manager of those three countries. Then there was the three years we made some unbelievable stuff, unbelievable events, and then this is also the chance when you know that you have a chance to do some cool stuff also for the community, for the city, for the country, using such a strong brand as red book, especially in a small country like Georgia and, to get an awareness, to get the word out that it's a cool place to come. It has culture. It has diversity. It has tourism. It has mountains. You name it? 

And then 2015 I decided to move away from Georgia. There was also one of the milestones in my career that when I said, okay, I'm great in Georgia. You know what I'm doing with my network, with my connections, I can do anything. You name it in Georgia. I can talk, I can go to even president. There is no limits from there. I was like, let me try and live in other country. 

And then after two years out of nowhere, to be honest, that I was traveling in Abu Dhabi on the Red Bull air race. I'm sure you know that it's championship of planes. And again, as I mentioned, many times within networking I'm quite strong. I was asked by that time sport manager, who was my close friend, Philly's like big brother. He asked me listen, I have an open position of athlete manager and it's already one year. And then our receiving service across the world. The people you don't know them, like in person, can you advise me, how important me right culture to in this very specific region?

I I started giving him a names, I think this might fit. Try, did you try this? Try that. we talk, he said, okay, I tried this, I never thought of this. And then the moment guys told me and I, we discussed it and I went back room, hotel room. And dude, maybe this is your chance. You've been thinking of it for quite some time. And then now here talking, maybe it's a time for you to make a step in, so I came down in the evening. It was after party. I'm like they said, what do you think about me, if I apply for the position 

"Are you sure? Bro, you are a sport manager of the three countries, you're a superstar in that place, where you come from, you create the miracles there. But he was like, dude, if you are up to it 100% Let's talk. And then also I had the opportunity to go back to the Georgia area. The reopen position the marketing manager marketing position in our structure is high position. So it was in one side was the top management position in small country, or like junior position, not junior, but lesser position in market.

So I asked a lot of people, and then one of the guy who works with also from top management position, he told me like, listen, you have some amazing skills in your life. The skills, not people can have, at the end of the day, he told me, you will always have a time and you always be welcomed back to Georgia.

So he said, if you want to go to Georgia, let me know. We'll make it happen. I would advise you with your talent and your skillset to move to Dubai. You will learn a lot of neat things, you don't have it because been exposed to that. And then you will just literally grow as a person as a professional.

 After that, it. I made my position and since I moved here and then inform us, only one country. I got the original position of the whole Middle East. So they gave me, the whole region. So yeah, that's my journey. Pretty much.

Michael Bauman: So I'm curious, I want to just dive in. I'm just incredibly curious of what the, the day-to-day life of a Red athlete manager looks like. What does it look like? How do you find the talent? does it look like? like when you're managing the athletes, I just curious about that. 

Beqa Goletiani: I would say it's super dynamic. It's completely different from the regular corporate job. Yes. You still come in the office. Of course. But almost every other day, you're checking up within your athlete. How's it going? 

And that's also differentiates us from the other guys. I have built such a strong trust within the guys within the team that we're like your family. We're not the sponsor of the guys. We are the partners. We're friends. 

So almost on a daily basis, checking up with them, how is it going, checking on their socials, what they are doing, doing some other stuff Checking with the network. 

Where you usually find the talent. That's usual over the weekends, when you go on the competition, and then you see the who's competing and how they're performing and et cetera, they find the top talent over there. Yeah, that's pretty much is like to stay day to day with them, asking how, what they feel, how they are, is that anything you can do for them?

Checking up if anyone is coming on passing by Dubai, stay in touch with them. But then there's obviously a lot of calls across the region, discussing the coming projects or activations, where we can do better, yeah, it's quite a it's a very live, it's a very live process because you're dealing with the human and then very challenging human individuals. 

Because athletes, have their own demons. of them, they are pretty divas. They want to be treated like Queens and Kings. Some of them are super independent, they're like machines. They know what they're doing. They get in touch with it if they need, but they don't really need extra here.

It also depends on the age, some of them quite in So you don't really can teach them something new. It's more like a being their wing buddy, within the company if they need anything. But then you have also the young ones, you have to guide them more, some basics, some fundamentals, you know how it could be right in branding. You know what to do.

They have interviews, how they need to be acting they know that to guide them. That just playing the sports or just playing the games, because the gaming is also one of the biggest part of the industry is not enough. The world is moving so fast and then especially athletes, they are media machines now. They have a platform. They have to speak up, and then it just guiding them that they have to be also this self marketeers it's spending time with them. 

And the thing is also, it's not from nine to six sometimes. I have three of my own kids, they might text your call you at the 11 or the morning, or am, so that's normal and you have to accept it. So that's how it is.

Michael Bauman: Yeah. The other question I was curious about were mentioning, you have all these have these massive social media profiles and stuff, and then, Red Bull has a brand mission and a vision and stuff. How do you navigate the have their independence in terms of, promoting and whatever they want in terms of also aligning Red Bull's vision and their brand, or if something doesn't align with how do you go about addressing that with the athletes?

Beqa Goletiani: Yeah. The first thing we usually would do is to take them through what you want and why it is this cooperation is happening. So you take them through the guidelines, you take them through what you stand for, and then usually, and then after that you just let them be themselves, be as credible as they are just giving them tips.

How is the right way to integrate, to be committed to what they signed for. And they will present the brand as credible, as more authentic way as it is 

But before that, there is a whole process how to recruit them because they 

audioMichaelBauman21138166030: Um, 

Beqa Goletiani: not recruiting every other guy. There are plenty of great athletes, but we're only having 800 athletes because that is a really tough selection criteria. 

The one is the performance. We want the top of the top. Then there is the personal character, it plays a big role. We really anticipate that a lot, and then there is a commitment that there is that the age of the performance of the athletes that we are making, the way we assess the potential of it.

Because usually we're not the type of guys who are doing things for one year, or for six months. There are many brands who doesn't have this DNA, so they want to use for one campaign. They do things. They put the billboard, thank you very much. 

No. If it's stepping in a relationship, our goal is to stay as far as it could be. behind me, I just signed him for his 20th year. He's been with Red Bull for 20 years. He's 21 when he started he's 41. So if there is a mutual commitment, and then there is a trust. It can go as far as it can be. 

There are athletes who us for 30 years. When they started from the Red Bull in the 90's when Red Bull has started expanding from Austria and then become a global brand, we have our athletes from that time, obviously everyone can do it, but usually when we sign the athletes it needs to be a long-term partnership. always the goal.

Michael Bauman: Yeah. So what does that look like? Like these athletes and let's say they, I'm curious as what it looks like from the brainstorm like to the execution phase. So they have this goal.

and they say, I want to do, X, Y, and Z crazy stunt. What does that look like on Red Bull side in terms of how you take it from just an idea to, is it a good idea? Is it feasible to actually it happen? 

Beqa Goletiani: The ideal scenario, when they coming with a lot of crazy ideas and then usually that's the ideal way to, and I will love crazy ideas. I think this is who we are. It's our DNA. It just checking the feasibility. First of all, is that possible or not?

What does it take? Then assessing the budget? What value we can bring to that, who we need to make this project, because sometimes on the rebel and athlete is not enough. You need the list of professionals who can know, can make things happen, right? So you are assessing that idea.

You start working, you're checking the location, you that you're building the structure, you building the budget and then even making a decision is go or not. And then you also assessing how big this project can be. Can it be like strong locally? In country? Or it can be a global concept?

 And then according to that, you're making a decision to execute, finding the right production partner, right? Filming partner, understand what you want to deliver out of this project, where it needs to live.

Michael Bauman: Yeah, the other thing, and might be silly question it's just like you said, it's just baked so much into the DNA for Red Bull just the craziest things they're doing. What goes into the background in terms of safety and protection of the athletes even when they're doing all of these absolutely insane stunts?

Beqa Goletiani: Yeah, safety is absolute must. We sacrifice on safety. We never compromise safety. That's why when we said to find the right people around it, that's why it's a million times measurements, you never make any thing because it's good media or it's good for the stunt as far as the safety is not there.

So you make a million times depends on the project assessments. You have the right people on board, right plans on board, you have the right crisis management plan on board, and then everything starts with the training. You don't do the project with the training, step in everything.

When the athlete tells you 100% I'm ready. That's the only way. The only Greenlight that can be given is from the athlete. Or they meant to have the athletes was working on the project, Not me. Not anyone. Not production. No one can say, "Do this."

If the feel it, because at the end of the day, it's his life, or his health on the line.

Michael Bauman: The other question I had and obviously various by, sport what they're involved what is mental preparation look like for the in terms of being able to do the they do 

Beqa Goletiani: Obviously it's as important as the physical stage. If not more sometimes. It demands preparation. This is the thing I can't really help the athletes. It's more like we talking and discussing the things, but I would say it's a whole process. 

 Before you reach the World Championship, I will always say let's start small. 

audiobgoletiani11138166030: let's 

Beqa Goletiani: Let's become the best, let's say in the We are the best we know we're winning, we have this winning mentality and then we go step by step, next. Step, we see.

We lose. Why did we lose? What was the reason? It's understanding was it mechanical, technical, because we're not ready. Because what, assessing and then analyzing, the situation and then you just get better, yeah, I think that's a key or how they take things. 

Michael Bauman: So I'm curious for you you've involved in so many, just extraordinary with, world champions and, biggest wind tunnels in the world and para motoring around massive, fountains. And everything that you can imagine, I'm curious for you, what is like, The thing that you are most proud of event is it could be you put on just extraordinary or just an incredible athletic feat accomplished that you got to be a part of. 

Beqa Goletiani: Even though I'm now international level or global level, I'm very patriotic, so I always remember where it come from and then still for me, My biggest moment of pride stays as Wings for Life World Run.

It's the biggest charity running event world, Bull. This year will be ninth edition. And then we started in back in Georgia 2013 was the first year. And I remember that time being a sport manager of Georgia, and then there wasn't running culture existing. The Georgians we're not really out and about. Even till now, it's not there as much as as many developed or advanced countries, Europe, maybe in US as a culture. 

But I strongly believe that we made a major massive breakthrough in the mentality that time. Because when we brought that project, we had so many internal challenges, like also to do it to small team, but this project is too big.

And then also there was like the blockade even from my closest friends. So when I was talking to them, this is the running event, that's a very good cause. All the entry fee goes to the charity. They're like, brother, you're asking us to run and then you want us to pay for this? Bro, you pay me money I'm going to run! 

And then making these two changing the of this. Is then that event we did this first year was 2000. Following years this event is always sold out and then it still stays till today. The biggest sporting event of Georgia happened with 7,000 runners!

audioMichaelBauman21138166030: Oh, wow! 

Beqa Goletiani: We are closing one of the biggest highways of Georgia and seven is the cap because really, because of the resources of the place we are keeping it there, it's still stays as the most biggest participatory event. And then being there from the creation, from the nurturing phase, from baby phase, it's one of the coolest things. And the biggest thing I'm proud of. 

Obviously, there are a lot of Formula 1s, show runs, and the Formula 1s, one of them is the Biogen. We did the Red Bull show run back in 2012 and now as a Azerbaijan Grand Prix, one of the biggest racist, is always an unprecedented results. And then unplanned results always.

And we were the first we did events. I brought the debit cool hat back into 10 years ago. And then there wasn't even a planet talks to do a formal one day. And after that event in being the first company to do the such a massive event of the main of any of the country is something really I'll never forget.

And then after that, the guys loved the idea. Maybe we should bring different one. And then how successful is it now there?

There was the national day. One of them was in national day of Georgia. 26th of May. It was a hundred years of the Georgia nation of independence. And I brought the skydivers to jump when a hundreds of thousand people out.

It's in US or in Europe, the sky divers jumping with a flags, it's a daily thing. Any Superbowl on any NFL or any game you might see But in Georgia was the first skydiving have ever on the nation day. So the guys jumped one, one had the Georgia flag, another one had the flag of the national day. So they 

audioMichaelBauman21138166030: Hm, 

Beqa Goletiani: They landed on the freedom square and that there was a prime minister parade and stuff. So me as a Georgian, being sit in that plane, with the guys, when they jump for this historical jump, I still have goosebumps

and then if we take from the international career from Dubai, I would say that internal is one of the nicest. They, the Chris Kyle project, the BMX champ also is one of the, something to remember. This paramotors was one of the most challenging as well. The red bull air race in Abu Dhabi. I had to lead on that project really big one and making one of the best out of 10 years. 

But we're working on a really massive big projects there. The whole world will talk, which I cannot disclose now, but in this part of the world, I'm still not there yet. You know what I mean? I'm still, because now I'm aiming to the maximum.

We can aim that the whole world to talk. And I'm happy that because we have a beach because city and the country has an ambition here to do the world's biggest, the world's best, et cetera. So we have that mindset as well. So I'm happy with that. Yeah. You aim the big then it will take you in a good destination.

It's still to come. I have some things I'm really proud of, but the bigger ones, the better ones in the pipeline.

Michael Bauman: Yeah.

And I'm sure, for you, obviously, like you said, you, you don't forget where came from and so much of what you've gone through, I'm sure just helps, relating to these athletes. And like you talked about like you're on this dream to you have these massive dreams and you're starting with your area and you're moving to a bigger area to a bigger region.

And now like, I'm going on the biggest things on the international stage. And you've just had that, pursuit and determination get there as well. It's just incredible. 

Beqa Goletiani: Yeah that's also because I've been also an athlete, it's easy for us to talk in the same language, and that's why pretty much my role is, to support the athletes as much as possible kind of holding the ground from the brand, but to make sure that athletes are supported maximum way, but also the control of the athletes.

So they also know they, their level, there are some lines and this is all unit. Again, to sit with them, to understand their mentality. Me knowing and coming also from the country, knowing the budget limitations, how much important that to have some strong support it really helps that also being on a regional role in coming from the small markets where you've done the things with almost zero budgets, and that is based on trust and relationships so you need call the friends, they ask the favor that I never, some people, some of my friends, they wouldn't do and they're still not doing it. I know. I was lazy to ask the favor, because usually asking favor I was confident in what I was doing is super cool. I was like, listen, you helped me on this.

This is really super cool thing. You will really benefit your job wise. I dunno, you will get a tap on the shoulder or you will get the really big thank you because you're doing this. So just help me on this, but I will never forget that, or to get there. I don't, I never say you can do everything to reach there because I never walked in, will never walk over bodies no matter what's there, there is some values which always will be there, but to ask the favors, the small things, to be a little bit to jump over your ego or something that's okay.

Like I can ask the favors say, and then this always helps to be honest. Key success me, what brought me to where I am. I love asking help when I need, I'm just going to the people and ask And like you said, help me. I don't know how to do it, but I want to do this, but I don't know when or how, who should I talk, cetera.

And usually when you ask the people in, you're generally who you are, and then you go there, especially in new markets, you coming, somebody like you ask for help, people are willingly. A lot of people are, they want to help. So we just don't think that they, they don't, most of the cases, people willing to help, even when we don't any tie-ups relatives or friends or so.

Michael Bauman: Yeah, like you talked about just relationships are important, they've been so important in your life and, I've found too, like just relationships are so important in terms of the connections and stuff they bring. It's really incredible. So as we wrap up here, I like asking, at the end just to hear, how would you define success for yourself personally?

audiobgoletiani11138166030: Yeah, before that, I will also add 1 thing, 

audioMichaelBauman21138166030: Yeah. 

Beqa Goletiani: I really want to mention on the relationship, I'm not forgetting any single person who did something small my way to where I am now. 

audioMichaelBauman21138166030: Um, 

Beqa Goletiani: these people, even the, some people, me student and then asking them for permission to do the small event in the student's university.

Even this level of the people the most have a still relationship. And somebody after 10 years, I'm sending the message is and then for them, I made the breakthrough, for them, it's like Beqa has gone, like he's the, for some of them, especially back in the countries, he's like Beqa is a form of success.

And then I'm telling them like, listen, I remember did for me. I'm really grateful for everything you've done. And I remember that, that moment when you did this, for me, people going crazy. And then I know that you might be, and then we might be a drivers. Of our destiny, right? And then I know that whatever, they, 80 to 90%, it's me, it's my passion.

It's my attitude. It's my mind in separated which brought me in where I am now. But no matter what, 1% or half percent of the people stand next to me or gave me, had, gave me that advice that I came here, or that my brother, who I met in Abu Dhabi. And then he told let's work on it.

And it made it happen me to come over. I will never forget this people no matter where I'm going to be, there will be always the people I will always respect. So there's the moment of gratitude will always be there. And I think is one of the, for me as a, I strongly believe also in the energy industry.

And then this energy, you don't need to lose, you need to accumulate, and then you count and that this will take you where you have to build you belong to. then also regarding success. I think the success in my case is the thing is to do things what I love and to freedom to do.

Which means for me As a, as he knows, as I told you, I was an athlete. So become an athlete dream, to leave. That didn't happen. However, I'm still with that. So I was in the December one. Then when the formal one team, we won the my maximum shepherd, the championship I was with the Also, it's a blessing. crazy being like one of the greatest moments history being there feeling it, and having a chance being there, and then I brought two of my athletes with me there, and then for them also, they living the moment and this is success, or like to have the chance and blessing to be also the for me is that freedom to way to do this. No one is telling me you need to do things like this like that I have my. I know no one is controlling me when to come office, went to live in, leave the office. No one is calling me like, hi, what are you? I can't see in the office.

Like I have my presence, I have my freedom. I can come whenever I want. I can go wherever I want while I'm doing what I love, and then having also chance to leave here and bring my family and then give them my kids, the chance to live in the environment to get the best education they can.

And then having a chance to, like going in the coolest places and exploring this world and learn day-to-day this is successful.

Michael Bauman: Yeah, thank you so much for sharing your stories and really inspirational. And, talking about this resilience not giving up and having that dream. And, you said, you're not there, you still have these bigger dreams. but I love what you talked terms of not letting anybody, fall to the side that you along the way.

Like just valuing every person that helped. Where you are it's really an inspiration. So I appreciate you taking the time here to to be on the show. 

Beqa Goletiani: Thank you so much. Thank you for giving me the platform to talk. Yeah, I wish you all the best. And then with your projects with your podcast and I wish you. Everyone, a lot of success in life. I think that the more people will have around really inspiring each other. And then, I'm still the guy who learns, on a daily basis.

Sometimes even now I'm also in the phase when I'm learning how to be a good father. Now that's my also demand my biggest, the challenge, but mindset, to learn on that. And there is always the ways there's always the stages in life and in our to be not successful, but maybe the best dad, now that's my goal also to balance.

So there is always things coming up on the way. Super important too, as we said, that, not use the ground and trying really hard not to lose the ground, just to remember where it come from, enjoy the family, enjoy the love, go back and give back to the country, where it come from.

And I definitely, I will give them more and more to that. On a daily basis, it's about the sharing base or it's sharing the life, sharing the experience. Yeah. That's thank you very much for the for the chance to speak with him.

Michael Bauman: Absolutely. And I'll put links to all of his, social media and stuff, and, the the incredible had a chance to be a part of as well. So again really appreciate it. had a blast in conversation. 

audiobgoletiani11138166030: Thank you so much. Thank you very much.

 

 

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