Can you believe it? This was the MOST listened to episode of the podcast… EVER! Which is why we’re re-releasing it! Listen in and let me know what you think! Hiring an expert to help you with any aspect of your business is great, but only if you too know what it is they’re doing. This is especially true when it comes to the systems and software you’re using in your business. Listen in to learn why your systems are only as good as the knowledge you have of them. I hear this complaint about variou...
Nov 30, 2022•22 min•Season 4Ep. 12
This episode with Natalie was so amazing. It was one of our TOP episodes for 2022. Listen in or listen again, this information never goes stale! If you haven’t already established your mission, vision and values for your business, you won’t want to skip this episode. Natalie Gingrich, CEO and founder of The Ops Authority, joins me to share why establishing these from the start of your business is so important and how to be sure you reflect on them both professionally and personally. Natalie spen...
Nov 23, 2022•43 min•Season 4Ep. 11
Ready to start making more money in your photography business? Listen or re-listen to this episode with Karinda K! She has all the tips and advice you need. One thing that can make or break your photography business is your money mindset. That’s right. The stories you picked up from your parents and that you tell yourself about money absolutely impact how you operate your business. Listen as Karinda K shares all! Karinda is an amazing photographer who is now selling multi-4 and 5 figure photogra...
Nov 16, 2022•45 min•Season 4Ep. 10
Ez provided some fantastic tips and advice! That’s why we’re re-releasing their episode. Listen in to learn how you can attract more diverse clients to your photography business. Are you ready to create a safe space within your business for the LGBTQIA people in your life and community, but unsure of the best way to share it? Listens as Ez Powers shares their thoughts and advice about photographing these amazing communities. Ez has had a love of photography since they were 8 and their grandfathe...
Nov 10, 2022•35 min•Season 4Ep. 9
It’s that time again. Time to recap the year as we head into… WHAT?! End of year recap in September? I promise there’s a reason for it and I’m sharing it all. Listen in to this very last Success Beyond the Lens episode for 2022 and learn what to expect for the business and podcast going forward! As you know, moving into the fall and winter seasons, the photography world goes bananas. For many photographers, this is the busiest time of year, which means it’s also my busiest time of year. What I h...
Sep 28, 2022•20 min•Season 4Ep. 8
In the last episode, Jodie Brim shared the story behind her business and how she got to where she is today. We’re continuing the conversation with all the things she’s done to build in balance while growing. There will be seasons of hustle but you should not be hustling 100% of the time. One of the very first things Jodie did when she was able was to outsource her household stuff. Everything from cleaning to laundry to cooking is done by others because she hasn’t had the time to run her business...
Sep 21, 2022•28 min•Season 4Ep. 7
There are very few people in my life that I admire and respect in the way that I do the Incredible Jodie Brim. She has built a rock solid business after leaving a very lucrative corporate career while also dealing with unbelievable hardship in her life. Listen in to hear all about how she’s done it and why her faith has been pivotal in surviving the hard times. Jodie didn’t set out to be a photographer. She always loved photography however. In fact, she was one of those kids who walked around wi...
Sep 14, 2022•27 min•Season 4Ep. 6
For so many people, becoming an entrepreneur seems like a big, scary leap. For Johanna Hribal, it was the key to defeating anxiety and regaining her focus, confidence, and sanity. Listen as she shares why she left behind a career in teaching to start, grow, and scale her very own photography business. Johanna wasn’t just teaching. She holds a Masters in Education and felt called to do the work. But when Covid struck her niggling nudges of anxiety turned into a full blown problem. At first she di...
Sep 08, 2022•35 min•Season 4Ep. 5
If you’ve ever thought to yourself, “It’s too late for me to do that” or “I’m too old” then you’re going to want to listen in. Evie Richards-Cashmanis has started out in her fourth career and it may just be the best one yet. Listen in to hear all about her story and why she’s beating back the negative self-talk to pursue her passion. Evie has been a hobby photographer since she was a young girl, but life and financial needs took her in a different direction. She’s never been afraid of a challeng...
Aug 31, 2022•27 min•Season 4Ep. 4
Not many people know this, but I have multiple personalities… Just kidding! What I have is a propensity to name the different sides of myself. For instance, when I’m super productive, Productive Polly comes out. For the longest time, my default mode of being has been mired in anxiety and a lack of confidence. But it’s all changing! That fact, the fact that it’s all changing, was one of the reasons why I was so excited to get to chat with Cristin Goss. Cristin is the owner and founder of Goss Bos...
Aug 24, 2022•47 min•Season 4Ep. 3
If you’ve been in business for long, you know that it’s not all cupcakes and rainbows. Every day isn’t about living your best life and singing in the rain. In fact, more often than not, your business grows and develops directly proportional to your own personal growth and development. Mine has been no different. In the episode preceding this one I shared all about the beginning of my story. But then in 2020 my business like so many others experienced a huge shift that I wasn’t necessarily ready ...
Aug 17, 2022•21 min•Season 4Ep. 2
When it comes down to it, we’re all trying to tell our stories. For photographers, the goal is to tell their client’s story in a series of pictures, but what about the story behind their own business? This season I’m sharing the story behind my business and the businesses of other amazing photographers just like you! Did you know that telling your own story is kind of hard? It’s hard to sit down in front of a mic and just start talking all about yourself. Especially if you’re not used to talking...
Aug 10, 2022•44 min•Season 4Ep. 1
Hiring an expert to help you with any aspect of your business is great, but only if you too know what it is they’re doing. This is especially true when it comes to the systems and software you’re using in your business. Listen in to learn why your systems are only as good as the knowledge you have of them. I hear this complaint about various software all the time. So and so came in and set everything up but I have no idea how to use it. This is a problem! You should have an idea of how to use th...
May 25, 2022•21 min•Season 3Ep. 8
Have you ever heard the saying that email is dead or dying? Every couple of years marketing gurus all over the place decide that email is just no longer working. Every couple years those same gurus are proven wrong. Listen as Liz Wilcox not only shares how to write a 20 minute newsletter but why it’s so important you start now. Liz has done it all. In fact, she started her freelancing career on Craigslist of all places and in 2016 she found her way to blogging. What she quickly realized was that...
May 18, 2022•39 min•Season 3Ep. 7
As your business grows, you may wonder, “Is now the time to hire?” Here to help answer that question is Julie Calcote. Julie is an online business manager for creatives with a specialty in helping business owners make fantastic hiring decisions. Hiring however, is not a magic bullet and Julie’s here to tell us why. First things first, do you know where you spend your time? Not just your time working, but your time period. If you’re sitting there trying to piece together the last couple of hours ...
May 11, 2022•36 min•Season 3Ep. 6
I cannot say it enough, your brand is the key to attracting the clients you WANT to work with. But it doesn’t stop at your website and social media. All of the systems you use in your business need to present the same energy and experience. Listen in to learn how to incorporate your branding into your systems! Okay, let’s make up a brand right fast so I can better explain this concept. Imagine that you are an adventurous wedding photographer who loves to shoot in out of the way places for people...
May 04, 2022•17 min•Season 3Ep. 5
Our society has a very negative view of failure and its role in our lives. For Rohana Olson, failure has to happen in order to find success. In fact, without failure it’s almost impossible to find your true self. Listen in as we chat about some of the failures she’s experienced in life and business and how she has grown through each. Rohana loves creating timeless images that depict the simple, every day beauty of love and marriage. It all started with the epic love of her grandparents. They wer...
Apr 27, 2022•32 min•Season 3Ep. 4
What is your brand story? How did your business come about? Why are you so passionate about the type of photography you shoot? All of this plays a huge role in how your brand story helps shape your mission, vision, and values. Listen in as I share why and how you can synthesize your experience and beliefs into an amazing framework for making business decisions. For me, I started my business because I didn’t want my time beholden to anyone else anymore. I wanted to be there for my family and buil...
Apr 20, 2022•18 min•Season 3Ep. 3
If you haven’t already established your mission, vision and values for your business, you won’t want to skip this episode. Natalie Gingrich, CEO and founder of The Ops Authority, joins me to share why establishing these from the start of your business is so important and how to be sure you reflect on them both professionally and personally. Natalie spent over 15 years working at a fortune 150 company and while she loved her job, she needed time freedom and flexibility to spend more time with her...
Apr 13, 2022•40 min•Season 3Ep. 2
We all have a story. We had a reason for starting our businesses that stems from some sort of life experience. We were inspired based on our own lives to create change in the world. So, how do you use that story, your brand story, in your marketing? Listen in to find out! I’ve shared about my story several times on the podcast before, but what I haven’t shared is how that story informs almost all of my day to day decisions. I left corporate after being treated pretty terribly by my boss and my c...
Apr 06, 2022•20 min•Season 3Ep. 1
Have you ever considered adding pet photography to your offers? Kirstie and Caitlin of The Pet Photographers Club join me to share their stories and why they’re passionate about pet photography. They are the perfect people to help you decide if pet photography is for you. Kirstie originally hired Caitlin to do photographs of her own pet. What is normally a 1 hour appointment turned into over 4 hours and they knew they’d found their new best friends. They were both already photographers and they ...
Feb 23, 2022•1 hr 18 min•Season 2Ep. 8
Passive revenue streams are an amazing add to your business, but they take time and energy to get up and running. That being said, if your goal is to bring more money in without working more hours, then it may be time to incorporate some. Listen in to learn more about easy revenue streams you can start today to grow your business in 2022. Quick disclaimer, if your goal this year is to get more visible and build a bigger following, then bookmark or save this episode and listen to it toward the en...
Feb 16, 2022•20 min•Season 2Ep. 7
I don’t know about you, but I’ve seriously considered bringing my husband home to work in my business about a thousand times. But how? How do you make sure that each partner is aligned in their work and that you’re bringing in the money to support it? Abby and Matt share how they’re running a successful business as a wife and husband team! It wasn’t initially in Abby’s plan to build a business that would bring her husband home. She loved taking pictures and was excited to make money doing it. As...
Feb 09, 2022•56 min•Season 2Ep. 6
Have you ever heard the phrase, “the sale is in the follow-up”? I cannot tell you how true it is. I noticed a HUGE change in my business and my conversion rate when I took this phrase to heart and started following up with potential clients. Listen in to hear my process and how you can adapt it for your business. So first things first, after you have a consultation call, do you send a proposal? If you don’t already, you need to add this into your process. It makes all the difference with your cl...
Feb 02, 2022•19 min•Season 2Ep. 5
Are you ready to create a safe space within your business for the LGBTQIA people in your life and community, but unsure of the best way to share it? Listens as Ez Powers shares their thoughts and advice about photographing these amazing communities. Ez has had a love of photography since they were 8 and their grandfather put a camera in their hand. They traveled together all over the country photographing state parks and beautiful landmarks. Ever since then a love and passion for photography has...
Jan 26, 2022•33 min•Season 2Ep. 4
Would your business survive if you had to take time away unexpectedly? Would the people in your life know how to manage things if for some reason you couldn’t tell them how to do it? Listen in to learn the benefits of having a business headquarters for your photography business. God forbid anything ever happens to you that requires you stay away from your business for any amount of time unexpectedly. But things happen, so you need to be prepared. So, what is a business headquarters? To put it si...
Jan 19, 2022•19 min•Season 2Ep. 3
When good people make money they empower more good people to make more money. Which is why Theo Nash helps others create businesses that generate wealth and help speed the process of change. Listen as they share their story and why they’re so passionate about changing the landscape of wealth and weddings. Theo is a queer, trans, non-binary photographer and business coach who has dedicated themself to changing the image of weddings. When they were getting engaged to their now wife, they realized ...
Jan 12, 2022•47 min•Season 2Ep. 2
Ever felt ridiculously overwhelmed with how to market your photography business? There’s social media, local outlets, ads, organic marketing, and do you or do you not incorporate video? Listen in to learn where you should focus your marketing efforts for your photography business. Here’s the thing about marketing, if you don’t feel good doing it, you won’t do it. Which isn’t really an option as a photographer, or any business owner really. You need to market your business and you need to do it i...
Jan 05, 2022•22 min•Season 2Ep. 1
I don’t know about you, but lists are my jam. Which is why, since I started the podcast, I always create a “year in review” episode. I know that 2021 is not over, but season 1 of the podcast is, and I wanted to be sure I did a recap of this year before we take a break and come back in 2022. First of all, this has been our absolute best year in business. We hit our very first five-figure month in January and have not gone below it since. Which of course is amazing, but this quick growth definitel...
Nov 24, 2021•31 min•Season 1Ep. 8
Are you ready to start planning for 2022 for your photography business? If your response to that is heck no. I’m still recovering from this year. Then this episode is your ticket to making 2022 better! Learn why you need to complete a business audit for next year. Think about this past year. What words would you use to describe it? Would you say you had more negative or positive words come to mind? If your answer is negative, then it’s time to dig in. Systems issues? Assign time in January to le...
Nov 17, 2021•38 min•Season 1Ep. 7
