When you dwell on negative thoughts or situations in your life, the universe gives you more negativity. Whether or not you believe in the Woo, there are scientific studies that prove this point to be true. Billy Alice, the sciency spiritualist, joins me to talk about manifesting a life you don’t need a vacation from. Billy and I have been connected for several years now and we actually connected before either of us joined the online space. Her journey started when she realized she didn’t want to...
Nov 10, 2021•30 min•Season 1Ep. 6
One thing that can make or break your photography business is your money mindset. That’s right. The stories you picked up from your parents and that you tell yourself about money absolutely impact how you operate your business. Listen as Karinda K shares all! Karinda is an amazing photographer who is now selling multi-4 and 5 figure photography packages, but she admits, she wasn’t always comfortable with it. In fact, for a long time she wouldn’t even accept credit cards because she was so fearfu...
Nov 03, 2021•43 min•Season 1Ep. 5
This year, I’ve been able to step FULLY away from my business for a couple of weeks and it has been amazing. It’s been a long time coming. It wasn’t easy by any means. But after I finally took the leap and took the time away, I realized how important it truly is. Listen in to hear how I did it. To give you a bit of perspective, I was the person who was constantly checking Voxer and constantly in my email box. I was convinced that if I didn’t respond right away, my clients would decide that they ...
Oct 27, 2021•26 min•Season 1Ep. 4
Is your dream to go full time in your photography business? If so, you may be wondering how to know you’re ready to go full time as a photographer? Listen in to hear all the things you should consider before you leave your current full time job. The first question you should ask yourself is, am I prepared to go full time? Do you have shoots booked into next year? Do you have income set aside to cover the lean months in December, January, and February? Have you set up your business officially wit...
Oct 20, 2021•19 min•Season 1Ep. 3
There is no such thing as balance. How do you feel when you hear that statement? For Geomyra Pollard it was very freeing. Instead of feeling like she needed to juggle all of her responsibilities, she was more able to tend to each one as needed each day. Listen as Geomyra and I talk about creating a life that helps you run a successful business. Geomyra is a coach for creatives who was once a wedding planner. She was running her wedding planning business, working in her nine to five, and raising ...
Oct 13, 2021•34 min•Season 1Ep. 2
Fall is a photographer's busiest season and for good reason. The weather is turning more temperate, the leaves are changing color, and all the holidays are starting up. If you haven’t already built out a system for managing your business, now is not the time to start. Listen in to learn how you can manage your busiest season without a system. First things first, you need to carve out time each day to handle your emails. You may feel like you have more work than you can handle in a year right now...
Oct 06, 2021•19 min•Season 1Ep. 1
That’s right. The pandemic strikes again. I’m not going to be debating anything about Covid, but the reality is that it’s still here, it’s still impacting events, and therefore it’s still impacting the photography industry. Which is why I want you to set yourself up for a successful fall season despite Covid. If you had asked me last year if I thought we’d still be dealing with Covid at this scale, I would have definitely told you no. Since it’s still here though, I want to give you some tips. M...
Sep 01, 2021•14 min•Ep. 65
Most photographers start their business as a hobby. You picked up a camera, took a few pictures, and then got sucked into the love of the art and science of photography. Then suddenly you find yourself running a full on business. If that’s you, then listen in to learn why you need to treat your business, like a business. Taking pictures may be the foundation of your business, but your business will only run as efficiently as the processes you have in place. You need systems. You need boundaries....
Aug 25, 2021•18 min•Ep. 65
When you think about your business do you immediately feel like you’re drowning and need help? Or do you simply feel scattered and feel like having a team member is the key to sorting things out? Either way, are you sure you need a virtual assistant or do you need systems setup? Despite the rhetoric in the online business world, the answer to every problem is not to hire someone. In fact, if the back end of your business is messy then having a VA come into your business could prove disastrous. I...
Aug 18, 2021•24 min•Ep. 64
Y’all! I am so excited to share with you another coaching session! These sessions have been so much fun and hopefully helpful to both my guests and to you! I got to chat with Mandy B about her lead workflow and ways to create more conversions. Listen in and learn ways that you can book more shoots. Mandy actually has her workflow really well planned out. She has each step covered even to the point where she has a task automated to remind her to send out client gifts. As I was initially listening...
Aug 11, 2021•50 min•Ep. 63
Discovering how to make a full-time income in your photography business is the key to living your dreams. No matter if you’ve been working in your photography for days, months, or years, you have to know your numbers and recognize whether or not you’re truly making money. Gina Brocker and Angie Bonin are two amazing photographers who have come together to create a program for new and struggling photographers. Rather than winging this business thing, they help you step fully into your numbers and...
Aug 05, 2021•40 min•Ep. 62
There is a huge difference between being consistent in creating content and constantly creating content. Just as there is a difference in being consistent in your business and constantly working in your business. You need to be consistent. You do not need to be constantly “on”. The hustle culture that has been bred in recent years has been heavily influenced by the whims of social media algorithms. That being said, it has been proven that if you’re posting twice a day every day you’re actually h...
Jul 28, 2021•14 min•Ep. 61
I am so excited that you’re listening to this conversation. (If you haven’t started it yet, don’t delay. Hit play now!) Adam and I dug into so many different things both personal and business related. He shared so many fantastic tips and advice but the best was why it’s important to find your why. Adam was raised by a single mom in a small town and was very involved in his church. He went to college with a focus on music but due to his own actions was kicked out. He was later offered his dream j...
Jul 21, 2021•49 min•Ep. 60
What is one thing you do to make your clients and customers feel as if they are number one in your business and that you’re interested in their needs and wants? For Brooke Van Groningen it was to create a questionnaire. Listen as she shares how she started off, what she’s doing now, and then we dig into how to create and use questionnaires to uplevel your business. She started her questionnaires in Google just to gather the pertinent information but then later realized that she needed everything...
Jul 14, 2021•32 min•Ep. 59
What is the hardest thing for you to do in your business? If your answer is, hand over the reins, then you’re not alone. Across all industries and most business owners, letting go of control is one of the most difficult ideas to process, but you have to do it to grow. Listen in to learn more. Here’s the deal, as a business owner, you do not have to be good at everything. You do not need to be the expert in every facet of your business. You simply need to be the expert at your main offering, righ...
Jul 07, 2021•19 min•Ep. 58
Our meet the team series continues with Taylor Prince. Taylor is one of our amazing Client Experience Managers and she is an invaluable member of our team. Listen as she shares more about her business, her role, and her life. Taylor started in the virtual assistant world just after having her first daughter. She tried a bunch of different things, as you should, and realized that the executive assistant role and tasks were her favorite. Now at Success Beyond the Lens, she is responsible for makin...
Jun 30, 2021•18 min•Ep. 57
I’m so excited to continue our On Air Coaching Series with Emily Ross of Lavender & Light Photography. Emily has recently gone all-in with her photography business and is feeling the squeeze of needing automation to stay on top of her work. Listen as she shares her concerns and we tackle some of the ways to uplevel your client exposure through simplifying. Emily lives in a small town where most of her work comes from people she already knows, knows through acquaintances, or who are referred ...
Jun 23, 2021•42 min•Ep. 56
It’s another meet the team episode! Gracie is our amazing social media assistant and she helps with all of the social media for our clients. She has been a fantastic asset to our team and to our clients and I’m excited for you to get to know her. We met through pretty unconventional means. Her husband Isaac gives my horses pedicures every eight weeks or so and as we were talking one day, he told me all about his amazing, then girlfriend. Once we hopped on a call, I knew that we would hit it off ...
Jun 16, 2021•19 min•Ep. 55
No matter how long you’ve been in business, you know that there are days that just feel heavy. Those days are an indication that you need to stop and evaluate where those feelings are coming from. Listen in to hear my five tips for how to manage a funk. When you’re having one of those bad days, the first thing you need to do is figure out what your non-negotiables are. What has to be done and cannot wait? Those are the only things you need to worry about. If you have a moment to sit down and pin...
Jun 09, 2021•19 min•Ep. 54
Your marketing is less about getting a sale and more about connecting with the person you’re hoping will buy the product. The same is true for photographers. Listen as Leslie Amman of Weathered Frame Photography and I chat about her client processes and marketing to better capture the attention of her ideal clients. Leslie is a portrait photographer based in Edmonds, Washington. She shoots families, branding sessions, and recently landed her very first wedding, but she’s most inspired by shootin...
Jun 02, 2021•43 min•Ep. 53
Hey y’all! I’m Kayla. I feel really weird writing about myself in the third person, so I’m writing this like a podcast episode takeover! I’ve been working with Jenn since the conception of her podcast and it has been an amazing thing to watch her business grow and thrive as her podcast has grown. I’ve been in the podcast management game for about three years now and I have loved learning more and more about marketing through the lens of podcasting. It’s this overall strategy that I bring to the ...
May 26, 2021•32 min•Ep. 52
I am so excited to bring to you this on-air coaching series. I’ll be bringing photographers and VAs onto the show to go over the sticking points in their business systems and giving the actionable advice that they can use to make their businesses run more smoothly. First up, Emily Louick, an amazing photographer out of New York. She moved to Honeybook to help streamline and automate her client relationship process, but has run into some issues. Between having emails fall out of the project space...
May 19, 2021•38 min•Ep. 51
Project management tools. Do you need them? It depends. Listen as I share which tools are out there, which I recommend, and when I recommend that you use them. For the most part, when used properly, project management tools make your life so much easier. When you’re running a business and have any number of team members however, they are essential. As a photographer with no team, you can map out your tasks, link them to your calendar, and keep on track of your sessions and post-session work. As ...
May 12, 2021•32 min•Ep. 50
Let’s get real. Dealing with the money aspect of our businesses isn’t always the easiest thing in the world. Thank goodness for people who thrive with numbers and financial planning. One of those people is Tanya Hirschy. She owns Tidy Books Boutique, an accounting firm designed with photographers in mind. Tanya knows that not every photographer is interested in the numbers that comprise the backend of their business. Which is why she fully believes that rather than working on your weaknesses, yo...
May 05, 2021•25 min•Ep. 49
You’re leaving money and reputation points on the table if you don’t let your potential clients know when they can expect to hear from you. This is why setting client expectations is imperative to running a successful business. Not just a successful photography business. ANY kind of successful business. Let me tell you a quick story, because I know that this has happened to others, and I want to be sure you’re not making this same mistake. My mom’s aged dog was on his last leg. We knew he was go...
Apr 28, 2021•18 min•Ep. 48
Inclusivity in marketing is a hot topic right now but how does that apply to wedding photographers? Taylor De La Fuente is a professional writer and copywriter who loves helping wedding photographers with their website copy. Her goal is to help photographers and business owners better understand inclusive marketing and infuse it into their message and culture. Taylor has been writing professionally her entire career, but she has a passion for photographers. Inclusivity in copy has always been on...
Apr 21, 2021•29 min•Ep. 47
“ I don’t live in a land of Instagram versus Reality. ” - Jenn Bays The “should’s” of life will kill your business faster than almost anything else. They kill relationships, they kill creative thought, they kill all the good things that you are building with your work in the world. So stop shoulding yourself and start giving yourself grace! This episode is a tad different than anything I’ve done before. I’ve had a message on my heart to share and it’s been important in my life and my business, s...
Apr 14, 2021•23 min•Ep. 46
Looking to come across as a legit business owner? If you’ve been listening to this podcast for any amount of time, then I’m going to go ahead and believe that’s your goal. Then one of the most important things you can do is set up your CRM properly, from the get go! After spending the last three years setting up CRMs for photographers, I have this process down pat...and I’m sharing the whole thing with you today. This is a deep dive into creating all the assets you need to begin building workflo...
Apr 07, 2021•29 min•Ep. 45
Did you know that the riches are in the niches? This is a popular saying that I didn’t put much stock in until I felt the change in my own business. If you’re ready to create consistent income, then listen in and learn why niching down is the key. When I started my VA business, I was doing everything for everyone. I was doing social media, email management, calendar management, copywriting, graphics… you name it and I was doing it. I also didn’t niche down into any particular industry either. I ...
Apr 05, 2021•29 min•Ep. 4
After spending years in the world of corporate finance, Rhea Whitney found herself asking, “Is this it?” It was that question, and the urging of her colleagues, that pushed her to learn more about photography. Later she realized that she could absolutely turn photography into her full time job and that’s exactly what she did. Now she helps other aspiring photographers build businesses that support their lives and their dreams while still participating in her first love. Rhea initially built her ...
Mar 31, 2021•36 min•Ep. 44
