Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions - podcast cover

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger. Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
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Episodes

The Capital Market and the Subscriptions Industry with Robert Bennett, Chairman, LightJump Capital

In this week’s episode of Subscriptions Scaled , we speak with Robert Bennett , Chairman of LightJump Capital . LightJump Capital focuses on providing public market access to technology and technology-enabled brands using the Special Purpose Acquisition Vehicle (SPACS). In the episode, we discuss the capital market and what it looks like for subscription business valuation. The episode begins with Robert sharing more about himself and the business. Robert has worked in subscriptions since the 90...

Mar 14, 202234 minEp. 62

Entitlement with Daniel Corsaro, Founder & CEO of Bundled, Inc

In this week’s episode of Subscriptions: Scaled, we speak with Daniel Corsaro , Founder and CEO of Bundled, Inc . Bundled Inc. builds entitlement infrastructure using a mixture of blockchain and off-chain functionality. Their solutions are built for businesses with their communities and end-users in mind. The initial goal was to lower the barrier for subscription brands to partner with each other to aggregate value, provide users easy, seamless access across various services, and drive growth. A...

Mar 07, 202242 minEp. 61

Retaining Subscribers with Jesus Luzardo, VP, Head of Global Partnerships & International Sales, Vindicia

In this week’s episode of Subscriptions Scaled, we speak with Jesus Luzardo , Vice President, Head of Global Partnerships and International Sales at Vindicia . Vindicia is a worldwide leader in subscription management and recurring revenue. The company provides its clients with more recurring revenue, more customer data, improved insights, and greater value throughout the subscriber lifecycle. Jesus starts the podcast by discussing how Vindicia works and more about his role at the company. Vindi...

Feb 28, 202241 minEp. 60

Pricing Subscription Services with Mark Stiving, Ph.D., Chief Pricing Educator, Impact Pricing LLC

In the latest episode of Subscriptions: Scaled , we speak with Mark Stiving , the Chief Pricing Educator at Impact Pricing and author of Win Keep Grow . Impact Pricing aims to educate companies about value-based pricing, which means to charge what a customer is willing to pay. The company’s initial courses are focused on pricing and value in subscription businesses. The episode starts with Mark explaining his background and how he came to found Impact Pricing. Mark also delves into the psycholog...

Feb 21, 202238 minEp. 59

Entering the Fitness Industry with Lauren Foundos, Founder and Chief Executive Officer, Fortë

In this week’s episode of Subscriptions: Scaled , we pick the brains of Lauren Foundos , Founder and Chief Executive Officer of FORTË . FORTË is a fitness brand providing access to boutique studio classes coached by leading fitness experts globally. Lauren begins the episode by explaining how she first got into fitness, especially as she has a background in trading. Then we learn what led Lauren to found FORTË. She also talks about her experience establishing a subscription service for the first...

Feb 14, 202238 minEp. 58

Marketing and Business Valuation with Dan McCarthy, Co-Founder of Theta

In the latest episode of Subscriptions Scaled , we speak with Dan McCarthy , Assistant Professor of Marketing at Emory University - Goizueta Business School and Director and Co-Founder of Theta . This episode focuses on marketing and business valuation, which are Dan’s specialty areas. Theta revolutionizes the world of private equity, corporate finance, and strategic management. The brand uses customer-based corporate valuation (CBCV), an innovative, award-winning methodology for measuring and m...

Feb 07, 202238 minEp. 57

Working for a Global IT Consultancy Company with Kenny Baas-Schwegler and João Rosa, Xebia

In this week’s episode of Subscriptions Scaled , we sit down with Kenny Baas-Schwegler , Strategic Software Delivery Consultant at Xebia , and João Rosa , Interim CTO for Hire and Principal Consultant of the same company. Xebia is a worldwide, innovative IT consultancy company, operating globally. Xebia has offices in the United States, India, the Netherlands, Belgium, and many more countries. The brand designs digital customer experiences and products. The team builds new IT and data infrastruc...

Jan 31, 202247 minEp. 56

On Standing Out in the Travel Industry with Brett Norton, Founder of the Ultimate Travel Club

In the latest episode of Subscriptions: Scaled , we discuss the travel industry and club subscriptions with Brett Norton , Founder of Ultimate Travel Club . Ultimate Travel Club aims to change the way travel works. The members club charges a small subscription instead of marking up or taking a commission on bookings, so prices for trips are up to 40% cheaper than online agents and portals. The episode begins with Brett discussing his background. Then, he delves deeper into Ultimate Travel Club’s...

Jan 24, 202234 minEp. 55

On Building a Successful Subscription Service with Christopher George, Chairman and Co-Founder of SUBTA

In this week’s episode of Subscriptions: Scaled, we speak with Christopher George , Chairman and Co-Founder of SUBTA . The Subscription Trade Association (SUBTA) is a community of innovators, entrepreneurs, thought leaders, and hard-working teams aiming to scale their businesses and grow in the subscription industry. Christopher begins the episode by explaining more about SUBTA and how the organization works. We learn about the popular conference SUBTA hosts called SubSummit. Christopher also ta...

Jan 03, 202237 minEp. 54

On Content Marketing with Brad Smith, Founder and CEO of Codeless Interactive

In this week’s episode of Subscriptions: Scaled, we speak with Brad Smith , founder and CEO of Codeless . Codeless is a content marketing agency combining strategy, SEO, writing, design, and video. The company produces hundreds of long-form articles monthly for some of the biggest SaaS, service, and affiliate brands. Throughout the episode, Brad discusses the importance of producing excellent content and shares best writing practices. For example, Brad talks about an old copywriting framework ca...

Dec 20, 202137 minEp. 53

On the Benefits of Subscription Services with Florian André, Founder and CEO of P2S Management Consulting

In the latest episode of Subscriptions: Scaled , we speak with Florian André , founder and CEO of P2S Management Consulting . P2S Management Consulting helps companies conceptualize, launch, and grow their subscription businesses. The episode begins with Florian sharing more about his background and P2S Management Consulting. Next, Florian explains the Rolls Royce subscription model from the 60s, which was one of the first subscription models introduced to the world. A large part of the episode ...

Dec 14, 202138 minEp. 52

On the Use of AI with Benjamin Tuttle, Chief Technology Officer of Arturo.ai

In this week’s episode of Subscriptions: Scaled , we discuss using AI with Benjamin Tuttle , chief technology officer of Arturo.ai . Arturo empowers insurance carriers by using artificial intelligence to provide the most up-to-date property characteristics in seconds. The episode begins with Benjamin explaining Arturo’s unique business model and how the brand was first established. Then, Benjamin discusses in more detail how Arturo uses AI, before talking about the team and their roles in the co...

Dec 06, 202131 minEp. 51

Tools for Software Developers with Hadi Hariri, VP of Developer Advocacy at Jetbrains

In the latest episode of Subscriptions: Scaled, we sit down with Hadi Hariri , VP of Developer Advocacy at JetBrains . JetBrains creates tools for software developers on a subscription basis, and Hadi begins the episode by explaining more about the company. He then goes on to share more about his role at JetBrains. We learn how JetBrains monetizes its products, which is challenging in a world where many tools for software developers are available for free. Hadi shares more about the subscription...

Nov 29, 202130 minEp. 50

On Digital Car Insurance with Adam Fischer, Chief Product and Technology Officer of Clearcover

In this week’s episode of Subscriptions: Scaled, we speak with Adam Fischer , chief product and innovation officer of Clearcover . Clearcover is a digital car insurance provider offering quality coverage for less. The episode begins with Adam explaining how Clearcover works and more about his role at the company. He explains how the brand hopes to go nationwide, but some states make it more challenging to work in. Adam also talks about expanding the brand beyond autos. He says that while the tea...

Nov 22, 202141 minEp. 49

On the Growth of the Subscription Industry with Robbie Kellman Baxter, Founder of Peninsula Strategies LLC

In this week’s episode of Subscriptions: Scaled, we discuss the subscription industry with Robbie Kellman Baxter , founder of Peninsula Strategies LLC and author of The Membership Economy . Robbie is an industry expert and is a speaker, author, and consultant on subscriptions. Throughout the episode, we learn about Robbie’s experience in the sector and her advice for brands that are currently using or hoping to use a subscription model. The episode begins with Robbie sharing why she believes sub...

Nov 15, 202145 minEp. 48

On Using a Discovery Coach with Teresa Torres of Product Discovery Coach

Teresa works as a product discovery coach. This means she helps product teams make better decisions about what to build to create value for customers and businesses. The episode begins with Teresa explaining her background and how she got into her product discovery coach role. She talks in-depth about her book Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value and her experience writing it during the pandemic. Throughout the episode, Teresa explains why ...

Nov 08, 202138 minEp. 47

On Shifting to Serverless with Josh Murray and Scott Huff of Rebar Technology

In this week’s episode of Subscriptions: Scaled , we discuss serverless with Rebar Technology’s Full Stack Developer Josh Murray and Senior Solutions Engineer Scott Huff . Rebar Technology hosts the Subscription: Scaled podcast. The company provides management software for customers to manage their subscriptions. The episode begins with Josh and Scott explaining exactly what serverless is. They tell us that serverless is a method of providing backend services on an as-used basis. Josh and Scott ...

Nov 01, 202138 minEp. 46

On Subscription Discovery Sessions with Rebar Technology’s Christy Beesley and Nick Streams

This week’s episode of Subscriptions: Scaled is a little different than usual. This week we sit down with Christy Beesley and Nick Streams of Rebar Technology , which produces this podcast. Christy is VP of Merchant Engagement and Solutions at Rebar Technology, and Nick is VP of Solutions Engineering. Together the pair provide us with their expertise on subscriptions, particularly the importance of discovery sessions. The episode begins with Christy and Nick introducing themselves separately and...

Oct 25, 202119 minEp. 45

On Starting a Japanese Food Subscription Box Independently with Danny Taing, Founder and CEO at Bokksu

​​In the latest episode of Subscriptions: Scaled , we meet with Danny Taing , Founder and CEO at Bokksu . Bokksu offers premium subscription boxes of snacks, treats, and candies originating from Japan. The episode begins with Danny explaining the concept of Bokksu. He explains why he started the subscription box and shares his experience of first creating the brand alone. We learn that Danny went on to find a business partner, and he explains how this helped Bokksu grow as a brand. Danny also di...

Oct 18, 202133 minEp. 44

On Providing Valuable and Relevant Subscriptions with John Edelson, Founder & President at Time4Learning

In this week’s episode of Subscriptions: Scaled , we sit down with John Edelson , Founder and President at Time4Learning . Time4Learning offers a subscription-based curriculum for students to learn, allowing them to progress at their own pace. The episode begins with John explaining more about his background and how he first established Time4Learning in his living room. He then goes on to share his secret formula to subscription success. John explains what the key differences are between student...

Oct 11, 202142 minEp. 43

On Selling Sticker Subscriptions with Nathaniel Vazquez, CEO of Pipsticks, Inc

In this week’s episode of Subscriptions: Scaled , we speak with Nathaniel Vazquez , CEO of Pipsticks . Pipsticks is a subscription sticker company popular with various customers, including parents with young kids and creative types interested in activities like scrapbooking. The episode begins with Nathaniel explaining the concept of Pipsticks in detail before sharing his career background. Nathaniel then discusses the huge impact Covid-19 had on the business and the significant changes that dev...

Oct 04, 202131 minEp. 42

On Using Machine Learning and AI with Jalem Getz, President & CEO at Wantable, Inc.

On this week’s episode of Subscriptions: Scaled , we sit down with Jalem Getz , President and CEO at Wantable, Inc . Wantable is a try-before-you-buy online retailer. Personal stylists develop relationships with customers to boost their confidence with looks planned to their unique tastes, needs, and wants. The brand has been around for nine years and has approximately 250 employees. Jalem begins the episode by sharing more information about Wantable and his past career experience. We then learn...

Sep 27, 202136 minEp. 41

On Changing how Small Businesses Think about Buying Insurance with Jay Bregman, CEO & Founder of Thimble

On this week’s episode of Subscriptions: Scaled , we speak with Jay Bregman , CEO & Founder of Thimble . Thimble offers insurance tailored to businesses, allowing organizations to purchase insurance online with policies by the hour, day, week, or month. The brand sets out to change the way small business owners think about buying insurance. Jay begins the podcast by explaining his background and how the concept for Thimble came about and was developed. He goes on to share what makes Thimble ...

Sep 20, 202131 minEp. 40

On Founding an Organic Meal Plan Service with Elizabeth Connolly, Co-Founder & President, Trifecta

In this week’s episode of Subscriptions: Scaled , we speak with Elizabeth Connolly , Co-Founder and President of Trifecta Nutrition . Trifecta Nutrition is a meal planning service, providing delicious and nutritious meals to help people meet their health and fitness goals. The episode begins with Elizabeth explaining her background and how she ended up founding Trifecta. She then talks more about Trifecta, about their customers’ user journey, and how the company makes it easy for people to navig...

Sep 13, 202130 minEp. 39

On Growing a Furniture Rental Business with Ilyse Kaplan, President & Chief Operating Officer at Feather

On this week’s episode of Subscriptions: Scaled we speak with Ilyse Kaplan , President & Chief Operating Officer at Feather . Feather provides furniture rentals for a new generation of renters, people who are typically moving more because of changing jobs, roommates, and cities. The brand allows customers to rent furniture when they move properties, giving them more freedom and flexibility. Ilyse begins the podcast episode by explaining the concept behind Feather and their target audience, w...

Sep 07, 202139 minEp. 38

Building a Community with Kim and Tim Lewis of CurlMix

On this episode of the Subscriptions: Scaled podcast host Nick Fredrick is joined by Kimberly Lewis , CEO and Co-Founder at CurlMix, and Tim Lewis COO/CTO and Co-Founder at CurlMix. Kim and Tim share their entrepreneurial journey in the founding of their company, a clean beauty brand for curly hair. After many starts and stops at the beginning, they were having trouble finding funding for their idea of a social network for women with natural hair, despite talking to numerous VCs and angels, and ...

Aug 30, 202148 minEp. 37

Bootstrapping for Success with Chris Gatbonton and Ryan Afflitto of Creation Crate

In this episode of the Subscriptions: Scaled podcast, Chris Gatbonton and Ryan Afflitto of Creation Crate join host Nick Fredrick from Rebar Technology to talk about their unique company that brings STEM education to a subscription box service. Chris talks about his frustration with education as he was growing up, and how he thought hands-on projects were a better way to teach and learn. He started Creation Crate with an idea and very little money, relying on a PR campaign to get the word out ab...

Aug 23, 202143 minEp. 36

Mixing Art and Business with Reed Epstein and Brenda Galvan of Smart Art Box

On this episode of the Subscriptions: Scaled podcast, host Nick Fredrick is joined by Reed Epstein and Brenda Galvan of Smart Art Box . This subscription service sends artists and art enthusiasts boxes that present different cultural influences and artistic mediums to encourage their customers to explore outside of their comfort zone. The idea for the business grew out of Brenda’s work as a volunteer with a non-profit organization that helps inner-city children who have lived through traumatic e...

Aug 16, 202139 minEp. 35

On Helping Companies Launch Mobile App Subscription Businesses with Dan Burcaw, Co-Founder & CEO at Nami ML

In this week’s episode of Subscriptions: Scaled , we speak with Dan Burcaw , Co-Founder and CEO at Nami ML . Nami ML prides itself on being the smartest service to assist you in launching, scaling, and optimizing your mobile app subscription business. There are many issues in mobile-first businesses, and Nami is there to help streamline processes and make mobile app subscription businesses run as smoothly as possible. The episode begins with Dan explaining the concept behind Nami ML, and how he ...

Aug 09, 202142 minEp. 34

Personalizing the Customer Experience with Eric Wu of Gainful

In this episode of the Subscriptions: Scaled podcast, Eric Wu , Co-Founder at Gainful joins host Nick Fredrick from Rebar Technology to talk about his subscription-only personalized nutrition company. The concept behind Gainful started with Eric’s unpleasant experience in college as an athlete trying to untangle the uncomfortable and confusing web of hype and snake oil sales that pervades the traditional nutritional supplement retail environment. Telling his co-founder about his idea for a bette...

Aug 02, 202137 minEp. 33
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