Consider this episode of Subscription Prescription as your Black Friday/Cyber Monday (BFCM) survivor's support group. BFCM is the biggest sales event of the year for almost every brand and subscriptions are no exception to this rule. This presents one of the most unique opportunities to sell large scale and to acquire new customers. But once all the dust settles, what do you do next from a subscription perspective? Start with focusing on retention by boosting the customer's experience to keep th...
Nov 28, 2023•24 min
On this week's episode of Subscription Prescription, subscriptions and memberships duke it out to see which is the better option in the e-comm game. A question Matt sees often on Twitter and in consulting various brands is where should my focus be? He dives into this question and lays the ground rules for prioritization. Something a lot of companies struggle with is figuring out a unique brand identity that sets them apart when making an offering related to memberships and subscriptions. When tr...
Nov 21, 2023•19 min
Join Matt on a journey through the entire subscription journey starting at day one: the moment you acquire a customer. One of the best ways to deliver more value is to consider the subscription experience from the customer's point of view and to curate the journey to best suit their needs. Matt draws on Eli Weiss' newsletter as the inspiration for this episode because as the director of customer experience and retention at Jones Road Beauty, he understands the customer journey like no one else. ...
Nov 14, 2023•25 min
In this week’s dose of Subscription Prescription, Matt is joined by his friend Trevor Crump, an e-commerce expert who is one of the founders of Bestie Media. They discuss some amazing things that are important to subscription brands everywhere, such as data, growth, and how knowing your customers on a better level can increase your sales. Companies often make assumptions about their customers and why they’re buying certain items, which can be incorrect and detrimental to sales. They share the ne...
Nov 07, 2023•41 min
In this episode Matt talks about Black Friday, Cyber Monday, and what you should be doing specifically for subscription brands during these wild times of the year. Matt discusses the different approaches you need to have during this time with your customers because you can expect a lot more noise and competition from other brands. On top of that, the customers you acquire will be much different than they are during other times of the year because they might be buying a gift for someone else rath...
Oct 31, 2023•18 min
On this week’s episode Matt dives into the ideal dream scenario for every subscription brand, which is not having the discount. He does this by explaining and giving a rundown of an amazing subscription offering example from Milk Bar. If you’re not familiar with Milk Bar, they reimagine your favorite cakes or cookies and have them shipped right to your door for any occasion. Matt talks about getting raving fans and utilizing word of mouth marketing to build momentum for your brand. When crafting...
Oct 24, 2023•14 min
The whole point of offering a subscription is that you’re trying to get people who love your products or services to subscribe and to stay loyal to your brand. This is important because the goal is to attract customers who have a higher lifetime value for your shop rather than customers who only casually make purchases from you. That being said, no two customers are exactly the same and Matt dives into the two different customer types you might encounter in your business. The reason memberships ...
Oct 17, 2023•19 min
Today Matt is joined by Paul Chambers, who is one of the founders of SubSummit and is an all around subscription guru. SubSummit is the largest direct-to-consumer subscription conference in the world and is a gathering of everybody and anybody who is in subscription membership or recurring revenue. They discuss how you can retain customers right after acquiring them and how to take a customer that doesn’t want more engagement and start asking the right questions to raise their interest in other ...
Oct 10, 2023•42 min
This week on the Subscription Prescription Podcast, Matt has a little bit of fun as he digs into the vital subscription tips that you can learn from dating apps. You read that right; dating apps for subscription tips! For those of you who have used dating apps before, you probably feel like it's a horrible experience and are wondering what you could possibly learn from an app like Tinder. However, in the last 7 years, dating app usage has gone from 29 million users to about 53 million users. So ...
Oct 03, 2023•17 min
On this episode of Subscription Prescription, Matt revisits a commonly talked about theme in the subscription sphere: focusing on offers. The reason he focuses on this is because an irresistible offer is the most important thing you can do to gain new subscribers and keep your existing subscribers loyal over time. Follow along as Matt dives into a bunch of different tried and true offers that work for certain brands that are worth testing in your own storefront. He talks about bundling offers an...
Sep 26, 2023•22 min
On this episode of Subscription Prescription, Matt shares tips for optimizing product page design so that you can excell at selling subscriptions. He answers the commonly asked question: what's the difference between a web page that’s designed for a one time sale and a page that’s designed for subscriptions? Ultimately, you’re better off optimizing for subscriptions right off the bat if that's a core part of your business, your product, and the customer experience you’re going for. Matt also sha...
Sep 19, 2023•27 min
On this episode of Subscription Prescription, Matt meets with an absolute legend in the subscription space: Robbie Kellman Baxter. She's an accomplished author and is widely praised for her successful approach to e-comm strategy, helping people build better business models across the industry. They talk about onboarding new subscribers vs retaining current subscribers and how you need to create some sort of unique benefit for new signups as well as benefits for those who remain loyal to your pro...
Sep 12, 2023•41 min
Every subscription starts with a conversion and ends with a cancellation - it’s inevitable that you will attract new people and others will leave. We want to think about offers that can affect either side of this equation, which means offers that will attract more subscribers and offers that will retain your subscribers for as long as possible. This can be anything from special perks customers receive when they subscribe to you like free shipping. It can also mean sending gifts to your customers...
Sep 05, 2023•15 min
On this dose of Subscription Prescription, Matt shares 5 mistakes you need to avoid on your subscription program that he commonly sees people doing. For example, not enough ecommerce shop owners are using valuable consumer data to their advantage. To save you some time and a pounding headache, Matt divulges these top 5 mistakes so you can avoid making them ahead of the game. With the market being heavily saturated and it being difficult to stand out from the competition, avoiding these mistakes ...
Aug 29, 2023•19 min
Join Matt for a peek inside his brain where he unpacks his tried and true approach for auditing subscription programs. One of the most common frustrations e-commerce owners express is they've been running their subscription programs for a while and they’re just not sure where they should take their business next. A lot of these conversations surrounding their programs end up falling into one of 3 buckets: they’re excellent at acquiring subscribers, but bad at keeping them, they’re not great at a...
Aug 22, 2023•25 min
Welcome to Subscription Prescription: the only podcast you need for all things scaling and e-comm. Meet our host, Matt Holman, as takes you on a journey of content creation, auditing subscription businesses, and taking your program to the next level. He's obsessed with all things e-commerce including the technology behind it, the psychology of it, and the fast-paced innovation the industry is experiencing. With a community-first mindset, he loves helping subscription business operators and owner...
Aug 22, 2023•6 min
Welcome to Subscription Prescription: the only podcast you need to truly scale your program. Loaded with advice from industry insiders, you'll find everything from how to understand consumer data to content creation and driving conversions (and everything in between) right here on this podcast. If you're trying to get subscriptions to work better for your online store, or even if you're just starting, this podcast is for you. Each week, we'll cover a different topic including the essentials to m...
Aug 22, 2023•1 min
