What to Do Now That BFCM Is Over | Post-Black Friday Reflections

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Nov 28, 2023•24 min

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Episode description

Consider this episode of Subscription Prescription as your Black Friday/Cyber Monday (BFCM) survivor's support group. BFCM is the biggest sales event of the year for almost every brand and subscriptions are no exception to this rule. This presents one of the most unique opportunities to sell large scale and to acquire new customers. But once all the dust settles, what do you do next from a subscription perspective? Start with focusing on retention by boosting the customer's experience to keep them around longer. Sit with Matt in this episode and take a step back, thinking through the big picture as you dive into the nitty gritty subscription tools and tactics.

How to keep the new customers 3:00
Build expectation and excitement around your offer 5:45
Order notifications and reminding people why they ordered in the first place 10:15
Upsells 13:40
Tools to use 20:00

“One thing that iHeart Dogs does in all of their order notifications is to let you know that hey, this order you’ve bought is gonna be feeding this many pets, thank you again for subscribing and caring so much for these types of animals, and by the way your order is on the way, or is gonna come up soon. They’re reminding people of the reason they bought in the first place.” 11:30

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