Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39

Basically, with content licensing, you pay your content partners a fee for the right to use their content on your web site, and have your members benefit from it. The payment itself can be structured in many ways, and it doesn't always have to be a cash payment: 1) You pay for the content upfront and purchase it outright, 2) You pay a small royalty on every sale, on every new membership sign up. 3) Which is basically a combination of the two, which is cash PLUS royalty... you pay a little bit upfront, and then continue to pay a small royalty per sale. If you see some of the most aggressive offers on the TV show Shark Tank, you'll see that the sharks want their money back and also a royalty. You can see this with some of the bigger movie stars, where they get a paycheck for the movie, as well as royalties. Like the recently released Deadpool movie, starring Ryan Reynolds. So that's cash PLUS royalties. And finally, the last type... #4) You pay in kind - like a barter.

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