Cross-Posting vs. Repurposing - Part 3 - Ep #56

Cross-Posting is NOT the same as Repurposing. Repurposing has completely different goals. It lets you take content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat and restructure that content, maybe even recreate it from scratch for a different format, and then publish it on to various platforms or mediums. Repurposing is about leveraging your message. But cross-posting is leveraging your actual content, the actual format itself, and it is done in real-time, and is more useful for solopreneurs, or small businesses that don't have a dedicated social media manager or content marketer. The problem with repurposing is that it takes time and effort. So if I write a blog post, repurposing it into a video, or a podcast, is a completely separate project. So repurposing is basically transforming your content and adapting it for completely different media. But cross-posting is taking the exact same content - which is, Message, Photo, Call-to-Action, which was the title of episode at http://SubscribeMe.fm/54/ - and taking those 3 universal content marketing elements, and leveraging that across as many suitable platforms as possible. (listen to the show for the rest) Listen online at http://SubscribeMe.fm/