$99 One-time Better Than $9/mo Recurring? - Ep #61

I'm going to share a very stark and dark truth: That when you're first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month.

You're probably like "Wait... whaaaat? But Ravi... You're the guy who has a podcast about membership sites and recurring subscriptions, who talks about DOGPOO vs DOSAA" (which stands for Do Once, get Paid Only Once, which is DOGPOO, and stinks.. versus DOSAA - Do Once, Sell Again and Again - so DOGPOO stinks and DOSAA rocks). Now back to your voice...

"But Ravi, you're the guy who is always saying that you have to add a recurring subscription model if you want your business to flourish in the long-term - so you're now telling me I'm better off with a one-time product rather than a recurring subscription?"

Yes and No. There are some disclaimers. So don't freak out just yet. You should plan big, but start small. You should plan and prepare to add a subscription model, but you should start with a one-time product.

Be sure to listen to the full episode to understand my perspective. where I also talk about 2 of the biggest Membership Site Pricing Mistakes that people make when it comes to charging Subscription Fees.

(listen to the show for the rest)

Listen online at http://SubscribeMe.fm/