Sub Club by RevenueCat

David Barnard, Jacob Eiting•www.subclub.com

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

Follow on

Episodes

Building a $100k App Business in 6 Months — Zach Shakked, Hashtag Expert

While in college Zach built Hashtag Expert , an app for finding top-performing hashtags. After growing it organically for a bit, he started doing paid acquisition and quickly scaled it to hundreds of thousands of dollars a month in revenue. You can see exactly how much Zach spent to grow Hashtag Expert to that level because he publishes an interactive dashboard that shows the past couple years of income and expenses. Zach is now writing an email newsletter on his process of building a new app bu...

Dec 16, 2020•45 min•Ep. 6

Performance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev Memo

Since Apple’s big announcement about upcoming privacy changes in iOS 14 , mobile app developers have been scrambling to understand how these changes will affect their businesses. With IDFA effectively dead in the water, developers will no longer be able to use device-level attribution and high-resolution tracking to send targeted ads to their users. So what can they do? In this week’s episode, we asked mobile marketing expert Eric Seufert for his take. Eric has had quite a career in mobile. From...

Dec 02, 2020•50 min•Ep. 5

Hot Takes — The New App Store Small Business Program

In This Episode Apple recently shocked the App Store developer community with news that small developers with revenue of less than $1M per year will pay a commission of 15% instead of 30%. Within hours of the news dropping, David and Jacob recorded this episode with the hottest of takes, exploring what this means for the future of the App Store. Here's what we cover in the episode: (1:32) Is this a good thing or a bad thing? (For once, David takes the cynical view!) (4:39) 97% of developers usin...

Nov 18, 2020•43 min•Ep. 4

Taking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAI

Starting a mobile-first subscription app business can be tough — there are a lot of decisions to make. Should you bootstrap or raise investor funding? How will you classify your business? When is the right time to monetize your app? Fortunately, you don’t have to go it alone! One of the best ways to chart your course is to learn from the experiences of developers who’ve been through the process before. And one of the best ways to do that is to go through an accelerator like Y Combinator. This we...

Nov 13, 2020•42 min•Ep. 3

The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent

We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity? (Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!) In this episode, you’ll hear about: ...

Oct 30, 2020•52 min•Ep. 2

Introducing the Sub Club Podcast — Jacob Eiting & David Barnard

Welcome to the Sub Club podcast: a deep dive on building and growing subscription app businesses. Hosts David Barnard and Jacob Eiting will guide you through the ins and outs of subscription apps — sharing insider tips, predictions, and insights from industry experts. In this episode, you’ll hear about: (00:58) Meet your hosts David Barnard and Jacob Eiting. (05:11) Sub Club is the first podcast focused on subscription apps. (05:15) Personal SaaS is a nascent industry. (6:18) The first billion-d...

Oct 29, 2020•51 min•Ep. 1

← Prev