Stylus Future Thinking - podcast cover

Stylus Future Thinking

Stylus Future Thinkingwww.stylus.com
Take a fascinating journey into the future as Stylus experts, alongside industry thought-leaders and commentators, unpack tomorrow’s trends and unearth bold new opportunities.
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Episodes

Tackling Toxic Tech with Paul Carr

Paul Carr – tech journalist, author, and co-founder of Chairman Mom, an online community for working women – gets real about the state of Silicon Valley and tells us why and how we need to combat the problem of toxic tech. We also talk to gender-free fashion platform The Phluid Project and identify this week’s next big consumer opportunity for brands.

Oct 05, 202116 min

Charles Arthur on Social Warming

Charles Arthur, ex-technology editor of The Guardian, discusses his new book Social Warming: The Dangerous and Polarising Effects of Social Media. We also talk about the bottom-line benefits of touting your sustainable credentials with UK platform Compare Ethics, and find out how the BeBot is cleaning up US beaches.

Sep 28, 202116 min

Reinventing Social Media

In this episode, Stylus speaks to Rex Woodbury, principal at Index Ventures, and Julia Errens, Editor of Pop Culture & Media at Stylus, about the reinvention of social media in the post-pandemic era.

Jul 20, 202128 min

Key Trends in Podcasting

In this episode, Stylus talks to James Cridland, editor of Podnews, about the current and future state of podcasting: how the pandemic has changed listening behaviours, what brands need to know about getting into podcasting, future trends in audio, and much more.

Jun 29, 202130 min

The Best Stuff on the Internet

In this episode, Stylus speaks with Matt Muir, communications consultant and creator of Web Curios (a weekly newsletter that spotlights the most interesting stuff online), to discuss how brands and creatives can take inspiration from internet culture for their own work.

Jun 17, 202123 min

How to Fix the News

In this episode, Stylus talks to Lindsey Wehking, Associate Director of Strategy at Nonfiction, about one of the biggest issues of our time: how to make sense of the world when news, journalism and communication in general has become toxic and divisive.

Jun 08, 202132 min

What Brands Need to Know About Latinx Consumers

In this episode, Stylus talks to Ana Flores, founder of We All Grow Latina, a network of young Latina creators and entrepreneurs. Ana discusses how marketers can evolve their engagement with Latinx communities, and what brands need to know about today’s young Latinx consumers.

Jun 02, 202125 min

How Creative Conflict Can Boost Your Business

In this episode, Stylus talks to Ian Leslie, journalist and author of Conflicted: Why Arguments Are Tearing Us Apart And How They Can Bring Us Together. Ian discusses how conflict can be a good thing for your business. With Estella Shardlow – Senior Editor of Consumer Lifestyle, Stylus.

May 25, 202129 min

Adapting to the Pace of Change

In this episode Stylus talks to Zoe Scaman, founder of Bodacious, about adapting to the pace of change as a brand. When technology, media and culture move so fast, how do you actually grab the opportunities out there and make tangible use of them?

May 18, 202130 min

Turning Passions into Businesses

In this episode, Stylus talks to Jaime Schmidt, founder of deodorant and personal care brand Schmidt’s Naturals, about turning passions into businesses, and the skills and strategies that brand founders need to know.

May 11, 202117 min

Gaps in the Market – Five Consumer Challenges that Brands Need to Solve

This episode features five brilliant thought-leaders – Michael Miraflor, Josh Constine, Jarrod Dicker, Cherie Hu, and Sam Freedman – answering the question: what’s a consumer problem or challenge that you don’t think has been solved yet? What their answers reveal are consumer pain points that need to be addressed – essentially, unlocking new markets and roadmaps for brand growth. With additional comment from Stylus analysts.

May 04, 202113 min

The Business of Post-Pandemic Wellness

In this episode Stylus talks to Rick Stollmeyer, co-founder of Mindbody about the business of wellbeing. What new opportunities for consumers and brands are emerging in the post-pandemic fitness and wellness space? With Estella Shardlow, senior editor of Consumer Lifestyle – Stylus.

Apr 13, 202130 min

Decoding the Post-Covid Traveller

In this episode, Stylus talks to Jimmy Carroll, co-founder of Pelorus. Jimmy discusses the state of post-Covid travel – what kinds of experiences will consumers want as vacationing returns to the agenda? With Mandy Saven, Director of Consumer Lifestyle at Stylus.

Apr 06, 202130 min

Why Sex is a Self-Care Essential

In this episode, Stylus talks to Sam Freedman, co-founder and CEO of Curate Beauty, about how sexual wellness is becoming a booming industry, and the opportunities it offers for beauty brands in particular. With Lisa Payne, Senior Editor of Beauty at Stylus.

Mar 30, 202119 min

The NFT Opportunity

In this episode, Stylus is joined by Robby Yung, chief executive of Animoca and Stephen Graves, UK managing editor of Decrypt Media, to discuss NFTs, or non-fungible tokens: what are they, why are they taking off right now, and what can brands do with them?

Mar 23, 202133 min

Sex After Covid: New Pleasure Priorities

In this episode, Stylus talks to Liz Klinger, co-founder and CEO of sex tech company Lioness, about how the pandemic has affected consumers’ sex lives. With Elspeth Taylor, Consumer Attitudes & Technology Assistant Editor at Stylus.

Mar 16, 202131 min

Gut Health: 2021's Key Wellness Imperative

In this episode, Stylus talks to Lisa & Alana Macfarlane, founders of The Gut Stuff, about gut health, and why consumers are clamouring for products and advice on supporting their microbiomes. With Laura Swain – Food & Beverage editor at Stylus.

Mar 09, 202127 min

The Psychology of Fun

In this episode, Stylus talks to Dr Travis Oh, assistant professor of Marketing at Yeshiva University, about the psychology of fun: how can brands help consumers seek happiness in these troubled times? With Elspeth Taylor, Consumer Attitudes & Technology assistant editor at Stylus.

Mar 02, 202126 min

Nurturing New Talent for a Fashion Industry in Flux

In this episode, Stylus talks to Shanu Walpita, lecturer in Fashion Communication & Innovation at the London College of Fashion, and Keanan Duffty, associate professor of Fashion at The New School in New York, about how fashion education is undergoing a radical makeover. With Emily Gordon-Smith, director of Consumer Product at Stylus.

Feb 09, 202137 min

The Past, Present & Future of Super Bowl Ads

In this episode, Stylus talks to Tim Nudd, editor in chief of Muse by Clio, which is part of the Clio Awards (the annual advertising awards programme) about the Super Bowl and the past, present and future of Super Bowl advertising.

Feb 02, 202125 min

Understanding Fundamental Consumer Needs

In this episode, Stylus is joined by Fiona Atzler, Senior Director at global strategy and innovation consultancy Egg Strategy, to discuss how brands and businesses can navigate complexity in the year ahead by understanding – and acting on – fundamental consumer needs.

Jan 26, 202126 min

What’s Next for Media and Publishing?

In this episode, Stylus is joined by Jarrod Dicker, VP of commercial technology and development at the Washington Post, to discuss the current and future state of media, journalism and publishing.

Jan 19, 202125 min

Are Robots the Future of Mental Healthcare?

In this episode, Stylus is joined by Alison Darcy, founder and CEO of Woebot, to discuss how our mental health needs are increasingly being served by artificially intelligent bots.

Jan 12, 202126 min

Trinny Woodall on Stress-Busting Beauty

In this episode, Stylus is joined by Trinny Woodall – beauty entrepreneur and Insta-influencer, and previously one half of fashion makeover team Trinny & Susannah – to discuss how the beauty industry is taking on the challenge of de-stressing consumers. With Lisa Payne, Senior Beauty Editor, Stylus.

Dec 15, 202033 min

Gen Z Fashion: New Rules of Engagement

In this episode, Christian Ward is joined by Hasna Kourda, founder of 'digital wardrobe' app Save Your Wardrobe, and Katie Baron, director of Consumer Engagement at Stylus, to discuss Gen Z fashion and retail trends – specifically the use of new tech tools that encourage more conscious consumerism.

Dec 08, 202038 min

Thomas Heatherwick on the Power of Biophilia

In this episode, Christian Ward is joined by designer Thomas Heatherwick and Stylus’s senior editor of Product Design Dewi Pinatih to discuss the power of biophilia – how nature can contribute to better workplaces, buildings and cities.

Nov 17, 202029 min

Can ‘Made to Order’ Save Fashion?

The fashion industry is in a state of flux, but new digitally driven innovations are pushing it forward. In this episode, Christian Ward talks to Ben Demiri, co-founder and CEO of PlatformE , and Saisangeeth Daswani, head of Advisory – Fashion, Beauty & APAC at Stylus, about how made-to-order technology is shaking things up.

Nov 10, 202024 min

The Rise of the Creator Economy

We’re in the middle of a revolution in consumer creativity, driven by platforms like TikTok , Twitch , Patreon , Substack and OnlyFans . In this episode, Christian Ward talks to Josh Constine, Principal Investor & Head of Content at early stage venture capital firm SignalFire , and Julia Errens, Pop Culture & Media Editor at Stylus, about what’s fuelling this creativity renaissance, and how brands can play a part....

Nov 03, 202031 min

How Brands are Powering-Up Voter Participation

At this year’s Stylus Trends Intelligence Summit (Oct 20-22), Christian Ward hosted a conversation on the responsibilities that brands have in taking a stand and impacting their communities. Four industry thought leaders offered penetrating insights on how to make a difference, with particular focus on the upcoming US election, but also looking at many of the other issues that have impacted society over the course of this challenging year.

Oct 27, 202038 min

What Happened to the Big Idea in Advertising?

Has advertising, in the age of programmatic placement, big data and hyper-personalisation, lost sight of the “big creative idea”? Christian Ward talks to Michael Miraflor, a marketing consultant whose previous roles include Global Head of Futures & Innovation at Blue 449, a Publicis Media agency. He currently sits on the Board of Directors of the International Radio and Television Society and is a contributor to MediaPost and Luxury Daily.

Oct 20, 202027 min
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