What Happened to the Big Idea in Advertising?
Oct 20, 2020•27 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Has advertising, in the age of programmatic placement, big data and hyper-personalisation, lost sight of the “big creative idea”? Christian Ward talks to Michael Miraflor, a marketing consultant whose previous roles include Global Head of Futures & Innovation at Blue 449, a Publicis Media agency. He currently sits on the Board of Directors of the International Radio and Television Society and is a contributor to MediaPost and Luxury Daily.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast