Dive into this episode as James Breese, Josh Kennedy and Andrew Wallis from Strength Matters reveal the intriguing journey of transforming a modest $7 book into an impressive $2,000 revenue in just four days! This isn't your typical get-rich-quick story; it's a realistic, strategic approach to converting prospects into loyal customers. Whether you're a budding entrepreneur or an established business owner, this episode packs valuable lessons and practical tips that can elevate your marketing gam...
Dec 01, 2023•11 min•Season 7Ep. 60
In this episode, we dive into a crucial aspect often overlooked in the fitness industry: the importance of having a solid refund policy. Join James Breese, Josh Kennedy, and Andrew Wallis as they share their personal experiences, the costly lessons learned, and the strategies they employed to protect their businesses. If you're a fitness professional grappling with client refunds or looking to safeguard your business, this episode is a must-listen! Timeline Summary: [00:00:06] Josh's Personal Re...
Nov 30, 2023•13 min•Season 7Ep. 59
Ever wondered why your website isn't attracting the traffic it deserves? In this episode, join James, Josh and Andrew as they look into a crucial, yet often overlooked aspect of digital marketing: the power of updating and removing old website content. They unravel the mysteries of Google rankings and share practical tips on revitalizing your online presence. If you're ready to skyrocket your website's visibility and attract more visitors, this episode is a must-listen! Timeline Summary: [00:00:...
Nov 29, 2023•11 min•Season 7Ep. 58
Ever wondered why some fitness businesses just seem to get it right with their customers? Tune in to our latest podcast episode where we chat about the magic of turning top-notch customer service into your best marketing tool. Packed with real stories, helpful tips, and a bit of humor, this episode is a must-listen for anyone looking to boost their fitness business by keeping clients happy and coming back for more. Hit play now and let's get the conversation started! Timeline Summary: [00:00:23]...
Nov 28, 2023•11 min•Season 7Ep. 57
Are you ready to revolutionize your weight loss journey in 2024? In this episode, James Breese and Josh Kennedy of Strength Matters delve into groundbreaking strategies and insights on shedding pounds effectively. They dissect obesity statistics, discuss the impact of cultural diets, and introduce an innovative approach involving weighted vests. Tune in to discover the future of weight loss and transform your health journey! Timeline Summary: [00:01:03] Obesity Statistics: Korea, Japan, and West...
Nov 27, 2023•14 min•Season 7Ep. 56
Get ready to uncover the often-overlooked connection between sleep and work performance! In this episode, James Breese and Josh Kennedy delve into a study revealing how insufficient sleep significantly impacts both men and women in the workplace. They discuss the intersection of lifestyle habits, gender differences, and the foundational role of sleep in overall health and productivity. Tune in to this enlightening discussion for insights that could transform your daily routine and work efficienc...
Nov 24, 2023•10 min•Season 7Ep. 55
Are you tired of navigating through the endless ocean of nutrition myths and misinformation? Tune in to our latest podcast episode where James Breese and Josh Kennedy take on the daunting task of debunking seven notorious nutrition myths. From the controversial debate on carbs and fats to the misconceptions surrounding intermittent fasting, this episode promises to challenge your beliefs and arm you with facts. Join us for an enlightening and potentially controversial journey into the world of n...
Nov 23, 2023•17 min•Season 7Ep. 54
Get ready to challenge your beliefs about weight loss! In this episode, James Breese and Josh Kennedy of Strength Matters dive into the controversial question: Can clients lose weight without exercise? Drawing from personal experiences, scientific studies, and expert insights, this episode will reshape how you think about diet, exercise, and weight management. Whether you're a fitness professional or someone on their own health journey, this is a must-listen! Timeline Summary: [00:01:00] James’s...
Nov 22, 2023•9 min•Season 7Ep. 53
In today's episode, we dive deep into the world of fitness business with James Breese and Josh Kennedy. We're tackling a crucial question for personal trainers, gym owners, and fitness professionals: "Should I offer a low ticket training plan or membership?" If you're at a crossroads in expanding your fitness business, this episode is a treasure trove of insights. Don't miss out – press play now to unlock the potential of your fitness business! Timeline Summary: [00:00:05] Low Ticket vs. High Ti...
Nov 21, 2023•11 min•Season 7Ep. 52
In today's episode, we dive into the world of LinkedIn for fitness professionals. LinkedIn has evolved into more than just a virtual bulletin board; it's now a thriving community where fitness pros can establish themselves as authorities in their field. However, there are some common mistakes that many make when navigating this platform. Join us as we uncover the three biggest blunders and learn how to use LinkedIn effectively to grow your fitness business. Timeline Summary : [00:01:35] Treating...
Nov 20, 2023•11 min•Season 7Ep. 51
Hey there, fitness enthusiasts and professionals! Are you ready to elevate your marketing game? Tune in as we dive deep into a proven marketing strategy that's a game-changer for fitness professionals. Join us as we unravel the secrets of the ATM framework and how it can revolutionize your approach to attracting and retaining clients. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable insights you won't want to miss! Timeline Summary: [00:...
Nov 17, 2023•12 min•Season 7Ep. 50
Are you ready to transform your running and overall fitness with a simple yet challenging test? Dive into this episode of our podcast where we explore the 10 Minute Crawl Test Challenge. Discover why crawling isn't just a military drill but a game-changer for runners and fitness enthusiasts. Join us as we delve into the nuances of crawling and how it can revolutionize your training. Timeline Summary: [00:00:05] Introduction to Crawling [00:01:00] Film Reference & Crawling [00:02:00] Crawling...
Nov 16, 2023•10 min•Season 7Ep. 49
Are you eager to create your own workout plan that's effective, safe, and uniquely yours, but not sure where to start? Tune in to this episode as we guide you through the essentials of designing your own workout plan. Whether you're a beginner or seasoned fitness enthusiast, their expert insights into the "laws of all workouts" and fundamental human movements will empower you to create a well-rounded and impactful fitness journey. Get ready to learn, apply, and transform your approach to workout...
Nov 15, 2023•9 min•Season 7Ep. 48
We dive into the untapped potential of Bing Places for fitness businesses! Discover the surprising rise of Bing's popularity, learn easy-to-implement strategies to boost your business's online presence, and hear real-time insights from industry experts. Whether you're a Google enthusiast or an Apple aficionado, this episode has crucial takeaways for everyone in the fitness industry. Press play now and transform your digital marketing game! Timeline Summary: [00:00:19] Bing's Rising Popularity [0...
Nov 14, 2023•7 min•Season 7Ep. 47
Today, we're diving into the world of Apple Business Connect, a hidden gem that can put your fitness business on the map. Most of us are familiar with Google Maps and the importance of being visible there, but have you ever considered Apple Maps? In this episode, we'll uncover the secrets of Apple Business Connect, explaining why it matters for your fitness or personal training business. Stay tuned to learn how to boost your visibility, improve your SEO, and connect with potential clients throug...
Nov 13, 2023•7 min•Season 7Ep. 46
Are you a fitness business owner, coach, or trainer struggling to attract new clients consistently? Dive into this episode where we unravel the secrets of leveraging SEO to guarantee five new clients every month. Say goodbye to the burnout of social media and discover the power of being visible and present on Google. This is not just another marketing spiel; it's about going back to basics and mastering the Holy Trinity of SEO. Tune in to transform your approach and watch your fitness business s...
Nov 10, 2023•11 min•Season 7Ep. 45
Are you ready to revolutionize your fitness routine and unlock the secrets to optimal health and longevity? In this episode, we delve deep into the heart of Zone 2 training. Join us as we demystify why this method has surged from the fringes to the forefront of the fitness industry, and how it could be the missing piece in your workout regimen. Whether you're a fitness newbie or a seasoned athlete, understanding Zone 2 could be the key to not just reaching your goals, but blowing them out of the...
Nov 09, 2023•10 min•Season 7Ep. 44
Are you ready to revolutionize the way you think about weight loss? In this eye-opening episode of Strength Matters, we dive into the surprising effects of wearing a weighted vest on weight loss. Join us as James Breese shares his jaw-dropping results and insights from his personal experiment. If you've ever wondered about the science behind weighted vests and fat loss, this is an episode you can't afford to miss. Tune in to discover a potentially game-changing approach to shedding pounds! Timel...
Nov 08, 2023•10 min•Season 7Ep. 43
Are you ready to elevate your personal training game and avoid the pitfalls that come with being new to the industry? In this episode of the Strength Matters Podcast, we dive deep into the essential certifications that can set you apart in the fitness world. Join us as we share our personal experiences, mistakes, and the top certifications that are worth your time and investment. Timeline Summary: [00:00:06] Lifespan of a Trainer [00:02:22] Learning Never Stops [00:03:13] Certification vs. Clien...
Nov 07, 2023•13 min•Season 7Ep. 42
Don't miss out on the revolutionary approach to fitness that's changing the game for trainers and clients alike. In this episode, we deep dive into the hybrid personal training model—a blend of in-person and online training that promises flexibility, efficiency, and outstanding results. Whether you're a seasoned fitness professional or new to the industry, this episode is packed with insights that could redefine your training methods and business model. Press play to unlock a new level of person...
Nov 06, 2023•11 min•Season 7Ep. 41
Are you ready to revolutionize the way you create client programs and elevate your fitness business to the next level? In this episode, we dive deep into the art of crafting quality client programs swiftly and efficiently. Say goodbye to outdated spreadsheets and hello to professional training software that will set you apart in the industry. Tune in as we share our top strategies and systems that promise to streamline your programming process and keep your clients engaged 365 days a year. Timel...
Nov 03, 2023•9 min•Season 7Ep. 40
Are you ready to revolutionize your daily walk and potentially add years to your life? In this episode we dive deep into the transformative power of the 20-minute walk test. It's not just a stroll in the park; it's a journey towards longevity, health, and fitness that might just surprise you with its intensity. Timeline Summary: [00:00:28] The Underestimated Challenge of the 20-minute Walk Test. [00:01:15] WWF Walk, Water, Sleep Method. [00:01:38] Life Expectancy Study Findings. [00:03:30] Adapt...
Nov 02, 2023•10 min•Season 7Ep. 39
Press play and join James Breese and Josh Kennedy as they dive into the world of rowing, discussing the intricacies of technique, the importance of aerobic base, and how to shave off those precious seconds from your 500-meter row. Whether you're looking to improve your 500m row time or just curious about the technique, this episode has got you covered. Timeline Summary: [00:00:05] Introduction to the Topic: 500m Rowing. [00:01:05] The Importance of Technique in Rowing. [00:02:12] Two Technique T...
Nov 01, 2023•13 min•Season 7Ep. 38
Dive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and convert visitors into clients. Timeline Summary: [00:00:16] Defining a Fitness Website Audit. [00:01:00] The Im...
Oct 31, 2023•16 min•Season 7Ep. 37
Ever felt like the fitness industry doesn't get the respect it deserves? You're not alone. Dive deep into this enlightening episode with James, Josh, and Andrew as they tackle the pressing issue of professionalism in the fitness world. From personal anecdotes about being asked when they'll get a "real job" to actionable strategies for elevating your fitness business, this episode is a goldmine for anyone passionate about fitness and eager to make a lasting impact. If you've ever grappled with th...
Oct 30, 2023•14 min•Season 7Ep. 36
Join us in today's episode as we break down the importance and the power of the strategy call, a tool that's more than just a conversation—it's the bridge to building lasting client relationships and scaling your business. If you're looking to elevate your client engagement and set the stage for success from the very first interaction, this episode is your blueprint. Timeline Summary: [00:00:43] The Need for Professionalism in Onboarding Clients. [00:02:21] Strategy Calls as a Non-sales Conversa...
Oct 27, 2023•17 min•Season 7Ep. 35
Today, we delve deep into the world of content lifespan across various social media platforms. Join us as we unravel the mysteries of how long your content stays relevant online and discuss strategies to maximize your reach and impact. Whether you're a fitness enthusiast, a content creator, or someone looking to grow their business through social media, this episode is packed with valuable insights and practical advice that you won't want to miss. Timeline Summary: [00:00:24] Content Lifespan Di...
Oct 26, 2023•11 min•Season 7Ep. 34
Are you pushing yourself to the limit in every workout, but still feeling like you're not making the progress you want? You might be suffering from Aerobic Deficiency Syndrome (ADS). But don't panic! It's not a disease, and it's reversible. Dive into this episode with James and Josh as they demystify ADS, explain its implications, and provide actionable steps to overcome it. Whether you're an athlete or just someone looking to improve your fitness, this episode is a must-listen! Timeline Summary...
Oct 25, 2023•10 min•Season 7Ep. 33
In today's episode, we dive into the world of barbell suitcase deadlifts. Why is this unconventional deadlift variation so beloved by us? And more importantly, why should you consider incorporating it into your training regimen? Join James and Josh as they unpack the benefits, the progression, and the potential pitfalls of this powerful exercise. Timeline Summary: [00:00:05] Introduction. [00:00:43] The Importance of Progression and Mastering the Hinge. [00:01:20] The Limiting Factor: Grip Stren...
Oct 24, 2023•9 min•Season 7Ep. 32
Ever wondered if wearing a weight vest could be the secret to boosting your NEAT and accelerating fat loss? Dive into this episode where James Breese takes on an experiment, wearing a weight vest for a week, and shares his firsthand experience. Plus, we delve into the mysterious gravitostat and its potential role in weight regulation. If you're curious about unconventional methods to optimize fat loss, this episode is a must-listen! Timeline Summary: [00:00:05] Introduction to The Weight Vest Ex...
Oct 23, 2023•15 min•Season 7Ep. 31
