Dive deep into the world of the 60-minute Turkish get-up test with Josh Kennedy and James Breese. This isn't just any test; it's a testament to strength, endurance, and mental resilience. If you've ever wondered about the intricacies of this challenging workout and how it can transform your athletic prowess, this episode is a must-listen. Timeline Summary: [00:00:05] Introduction to the 60-minute Turkish Get-up Test. [00:00:32] Why the Test Seems "Mental" and its Context. [00:02:24] The Concept ...
Oct 20, 2023•11 min•Season 7Ep. 30
Ever wondered if there's a secret to unlocking unparalleled speed in athletes? Dive into our latest episode where we sit down with Tony Holler, the mastermind behind the revolutionary "Feed the Cats" program and author of "Tired is the Enemy". With over 40 years in the track and field arena, Tony challenges traditional training methods, emphasizing quality over quantity. Discover the philosophy that has reshaped training regimens and led countless athletes to success. Whether you're an aspiring ...
Oct 19, 2023•44 min•Season 7Ep. 29
Dive into a case study with hosts James Breese and Josh Kennedy as they unravel Jeroen Westra's transformative journey from being an overweight CrossFit box owner to shedding 20 kilograms. Through data-driven decisions and tailored approaches, discover how Jeroen overcame crippling back pain and mental struggles. This episode offers insights into the power of assessment, data visualization, and personalized fitness strategies. Take advantage of this inspiring story of resilience and transformati...
Oct 18, 2023•23 min•Season 7Ep. 28
Ever found yourself panting and gasping after a running interval, wondering just how long you should be resting before the next one? You're not alone. In today's episode, we dive deep into the age-old question of rest intervals between runs, and why we at Strength Matters are shifting towards heart rate recovery instead of mere seconds on the clock. Spoiler alert: It's all about personalization, and your heart might just be the most accurate timer you've got. Stick around to discover our newfoun...
Oct 17, 2023•10 min•Season 7Ep. 27
Our running athletes train differently now. Join James Breese and Josh Kennedy as they unveil their new training methods for training running athletes. We break down exactly what we’re doing with our clients and how you can apply them too to your own training or clients. Timeline Summary: [00:00:05] Changes in Running Training. [00:02:21] Challenges Faced by Runners and Introducing New Concepts. [00:03:16] The Importance of Technique and Bounce in Running. [00:04:28] Transitioning Endurance Athl...
Oct 16, 2023•13 min•Season 7Ep. 26
Ever felt trapped by your business, unable to take a break without risking your income? Dive into this episode where we discuss the importance of flexibility and freedom in the fitness industry. Whether you're a personal trainer or a gym owner, we've got insights and strategies to help you take that much-needed vacation without breaking your business. Timeline Summary: [00:01:00] The Challenge of Taking Time Off as a Self-employed Individual. [00:02:00] The Traditional Business Model and its Pit...
Oct 13, 2023•13 min•Season 7Ep. 25
Are you feeling overwhelmed by the relentless waves of social media updates and algorithm changes? Are you yearning for a more strategic approach to content marketing? If so, this episode is tailor-made for you. Join James, Josh and Andrew as they peel back the curtain on their innovative marketing strategy, which promises longevity and impactful engagement. They dissect the world of video podcasting, revealing why it stands head and shoulders above fleeting social media trends. With captivating...
Oct 12, 2023•12 min•Season 7Ep. 24
In today's episode, we dive deep into a topic that touches every professional at some point: Imposter Syndrome. Especially as PTs in the digital era, how do we break past the fear of judgment, the looming shadow of comparison, and the hesitancy to share our expertise? Join James, Josh and Andrew in an honest discussion about finding and championing your unique voice in the saturated world of social media. Ready for a paradigm shift? Press play! Timeline Summary: [00:01:00] Why PTs Should Post on...
Oct 11, 2023•12 min•Season 7Ep. 23
There's a gold mine of client opportunities that most fitness professionals are overlooking. If you've ever wondered how to stand out in the oversaturated market of social media, there's a platform you probably haven't considered that could revolutionize your business. In today's episode, we uncover the 'hidden' social media gem: Google My Business. Timeline Summary: [00:01:00] The power of Google My Business. [00:02:00] The importance of regular posts on GMB. [00:03:00] Claiming your business o...
Oct 10, 2023•11 min•Season 7Ep. 22
In this episode, we unravel the secrets of how to get more massage clients, using a real-life case study as their guide. Discover how a single mum, balancing her roles as a PT and a massage therapist, successfully gained 15 new clients in just four weeks without any advertising spend. If you're looking to get more massage clients, this episode is a goldmine of actionable insights. Timeline Summary: [00:00:05] Introduction to the case study and the quest to get more massage clients. [00:00:45] Th...
Oct 09, 2023•16 min•Season 7Ep. 21
Tune in to today's discussion between James, Josh, and Andrew as they dive into the uncomfortable realm of client discounts. You'll discover the tightrope that fitness professionals often walk when juggling business value and client expectations. Press play to uncover insights from real-world experiences. Timeline Summary : [00:00:37] Clients Pushing for Discounts. [00:03:50] The Repercussions of Giving Discounts. [00:05:50] Upholding Professionalism in the Fitness Industry. [00:07:50] Never Dis...
Oct 06, 2023•9 min•Season 7Ep. 20
In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'. Timeline Summary: [00:00:45] The Shift from Offline to Digital Marketing. [00:02:00] Analogy: Email Marketing l...
Oct 05, 2023•10 min•Season 7Ep. 19
Should personal trainers blog in today's digital age? Discover the answer as James Breese and Josh Kennedy delve into the significance, history, and practicality of blogging for those in the fitness world. Timeline Summary : [00:00:00] Introduction to blogging's relevance. [00:01:00] History of blogging's popularity. [00:02:00] Blogging for personal trainers. [00:03:00] Understanding SEO and authentic content. [00:09:00] The importance of SEO and organic traffic. Detailed Breakdown: The Genesis ...
Oct 04, 2023•15 min•Season 7Ep. 18
Ever wondered why some personal trainer websites thrive while others barely survive? Tune in to today's episode where James Breese and Josh Kennedy unveil the secrets behind the most successful personal trainer websites. From the importance of Google rankings to the art of capturing attention in mere seconds, this episode is a goldmine for anyone looking to elevate their online presence. Timeline Summary: [00:01:00] The Importance of Website Conversion. [00:03:00] The "Google Factor" in Website ...
Oct 03, 2023•13 min•Season 7Ep. 17
Dive into the intricate dynamics of personal training pricing with industry experts Josh Kennedy, James Breese, and Andrew Wallis. Have you ever pondered the rationale behind the pricing structures of PT sessions? This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters. Uncover the strategic reasoning, the comprehensive packages, and the inherent value within each price tier. For those serious about understanding the business intri...
Oct 02, 2023•14 min•Season 7Ep. 16
In today's episode, we dive deep into the challenging world of fitness businesses. With the average lifespan of a personal trainer being a mere 18 months, we explore the pitfalls that lead to this startling statistic. Join Josh Kennedy, James Breese, and Andrew Wallis as they share their insights, experiences, and strategies to help you navigate the fitness industry and ensure your business thrives. Timeline Summary: [00:00:06] The Startling Lifespan of a Personal Trainer [00:00:36] Common Pitfa...
Sep 29, 2023•14 min•Season 7Ep. 15
Dive into the world of heart rate variability (HRV) and resting heart rate with James Breese and Josh Kennedy. In this episode, we go into the science behind HRV, its significance in determining physical fitness, and how it can guide your training priorities. Whether you're a fitness enthusiast or someone just starting your journey, this episode highlights the importance of HRV and how it can impact your overall health and training regimen. Timeline Summary: [00:00:22] Introduction to Heart Rate...
Sep 28, 2023•10 min•Season 7Ep. 14
In this episode, the Strength Matters team dive deep into the world of fitness assessments, discussing the importance of turning raw data into actionable and understandable scores. If you've ever wondered how to make sense of all those numbers and percentages from your fitness assessments or how to motivate clients to care about their progress, this episode is a must-listen. Dive in as we explore the art of gamification in fitness and the power of visualization in tracking progress. Timeline Sum...
Sep 27, 2023•10 min•Season 7Ep. 13
In this episode of the Strength Matters podcast, James Breese and Josh Kennedy dive deep into the essential tools that power their personal training business. Whether you're a seasoned personal trainer or just starting out, this episode is packed with insights and recommendations that can transform the way you operate. Discover the tools that have been game-changers for Strength Matters! Timeline Summary: [00:00:05] Introduction to the 7 essential tools. [00:00:17] The importance of True Coach i...
Sep 26, 2023•13 min•Season 7Ep. 12
Dive deep into the world of hybrid personal training with Strength Matters and their revolutionary approach. If you've ever been curious about how online and in-person training can seamlessly merge to create a world class training experience, this episode is your golden ticket. Discover how Strength Matters and Cricket Matters are changing the game, one client at a time. Timeline Summary: [00:00:05] Introduction to the hybrid personal training model. [00:00:23] The inception of sister company, C...
Sep 25, 2023•9 min•Season 7Ep. 11
In today's episode, James and Josh dive deep into the game-changing world of hybrid personal training. Discover how this innovative approach transformed their business, impacted the fitness industry, and what it could mean for trainers everywhere. Whether you’re a seasoned personal trainer or just breaking into the fitness world, there are golden nuggets here waiting for you! Timeline Summary: [00:00:06] Introducing the Hybrid PT Model [00:00:41] The Impact of "Thanos' Blip" [00:02:44] Lessons f...
Sep 22, 2023•11 min•Season 7Ep. 10
Are you a health and fitness professional struggling to get the most out of your Google Ads? James, Andrew, and Josh dive deep into the pitfalls of Google Ads and share cautionary tales that could save you thousands. Learn the three key factors you need to consider for a successful Google Ads campaign and avoid common mistakes that could cost you big time. Timeline Summary [00:00:21] The Tale of A Google Ads Nightmare [00:01:50] The Importance of User Intent [00:03:45] Three Factors for Google A...
Sep 21, 2023•10 min•Season 7Ep. 9
In this episode, we introduce an innovative concept: the "Business Black Belt" and the "Revenue Ladder." Inspired by entrepreneur Peter Cook, this guide aids fitness professionals on their path to success. Using a belt system ranging from white to black, based on monthly income levels, listeners can pinpoint where they are in their professional journey and learn how to effectively grow their fitness businesses. Whether you're at the beginning or aiming to elevate your fitness business, this epis...
Sep 20, 2023•9 min•Season 7Ep. 8
In today's episode, we dive deep into the untold realities of Facebook ads for fitness professionals. We emphasize that not every Fit Pro can blindly bank on Facebook ads. With its ever-changing landscape and unpredictable returns, it's crucial to gauge how well it aligns with our fitness venture. We also highlight the cornerstone of a robust fitness business foundation. From website optimization to superior user experience, these factors majorly influence our ad expenditures and overall results...
Sep 19, 2023•9 min•Season 7Ep. 7
In this episode, hosts Josh Kennedy and James Breese, along with special guest Andrew Wallis, discuss a hot topic: Is website design for personal trainers still a necessity or is it being overshadowed by social media? If you're a personal trainer contemplating whether to invest in a website, or a business strategist interested in digital trends in the fitness industry, this episode offers key insights you won't want to miss. We'll examine the pros and cons of popular website builders like Wix an...
Sep 18, 2023•10 min•Season 7Ep. 6
In this podcast, Mike Boyle, a respected figure in strength and conditioning, joins James Breese and Josh Kennedy from Strength Matters. They discuss the keys to success in coaching, offering valuable insights into the world of fitness and performance coaching. Mike shares his wealth of experience and practical advice, emphasizing the importance of personalized coaching approaches for individuals. Whether you're an aspiring coach or an experienced one looking to elevate your skills, this episode...
Sep 14, 2023•1 hr 37 min•Season 7Ep. 5
In today's episode, hosts James Breese and Josh Kennedy delve into the revolutionary potential of ChatGPT in the world of personalized running coaching. As advancements in machine learning technology sprint ahead, the question of integrating these new tools into traditional running training gains traction. Is ChatGPT the next big leap in personalized coaching, or is it just a passing fad? Can a machine learning model like ChatGPT truly grasp the intricacies of human physiology and offer real-tim...
Sep 13, 2023•10 min•Season 7Ep. 4
In today's episode, Strength Matters take you through their transformative journey of designing an effective blueprint for online fitness assessments. As the fitness landscape rapidly shifts toward digital, the challenges of adapting traditional in-person assessments into a virtual format become increasingly complex. Can the essence of a good fitness assessment be captured online? What are the key elements that make for a fail-proof, easy-to-follow online fitness assessment? If you're a fitness ...
Sep 07, 2023•10 min•Season 7Ep. 3
In today's episode, we tackle the virtual frontier that has both captivated and frustrated personal trainers worldwide: virtual fitness assessments. How do they compare to traditional, in-person assessments, and are they worth your time? If you've been on the fence about integrating virtual assessments into your fitness practice, or if you're just looking for ways to improve your existing online approach, then you can't afford to miss this episode. Timestamps [00:00] Introduction [00:26] First E...
Sep 07, 2023•8 min•Season 7Ep. 2
In this podcast from Strength Matters, James and Josh dive into the world of client assessments. They discuss the evolution of their perspectives on assessments, emphasizing the importance of choosing the right assessments for individual clients. They reveal a smart approach to categorizing assessments into health, movement, strength, and cardio pillars, making it accessible and actionable for both trainers and clients. The episode challenges the traditional view of client assessments and encour...
Sep 07, 2023•9 min•Season 7Ep. 1
