[00:00:00] James Breese: Strength Matters Media. Video. Print.
[00:00:04] Josh Kennedy: Podcasts. Today, we're talking about a six step framework to grow your email list. And, uh, this is something that we are going to be working a lot on with, with our members. We kind of, I don't know if you've listened to the, uh, podcast we did about our state of the union address.
[00:00:19] We did with our members realized we'd kind of overwhelmed them with content. Andrew had done some amazing marketing lab stuff, but it was sort of, no one was actioning anything where we were, we were giving them lots of great steps, but, but too much created a bit of overwhelm. So now we're, we're dialing it all back.
[00:00:35] And starting from, uh, starting from the start, basically again, and you know, the start is making sure, well, one, making sure, you know, all your contacts and you've got their emails for, for everyone, that's the most, that's important, and then after that, it's nurturing and growing your email lists. So Andrew, um.
[00:00:54] Where does it all start? What's number one in this six step framework?
[00:00:58] Andrew Wallis: Number one is to create [00:01:00] an irresistible lead magnet. Um, and what I mean by lead magnet is that we want to be able to provide something of value. Um, generally it's a PDF, but that PDF could be a cheat sheet, checklist, workout plan. Diet plan, nutrition plan or whatever it might be, but it's of value to your target audience.
[00:01:25] Um, so enough there that when they see it, be it that you post it on social media or it's on your website or whatever they might see it. Uh, that they will give you something of value, their name and their email address in exchange for this lead magnet. And the purpose of it is that we're looking to get them onto our email list so that we can then build a relationship, build some trust, deliver some great content to them so that we warm them up as a prospect to the stage at [00:02:00] whenever that stage might be when they are ready to say, hey.
[00:02:03] Uh, Josh, I'm ready to learn more about how you can help me with my health and fitness journey. Fantastic.
[00:02:09] Josh Kennedy: We, I think we generally find at Strength Matters, it does take time. You do have to contact and nurture your email list because we often find that it's six months. People have been following us and reading the blogs and listening to the podcast before they potentially come on board and, uh, you know, contact us for coaching stuff.
[00:02:28] So it can take time. So you've got to make sure that you do, um, keep nurturing this list. And the next one is build a list building funnel. What exactly is a list building funnel?
[00:02:39] Andrew Wallis: Well, you've got your, so number one, we were talking about creating that irresistible lead magnet. So you've got that, um, that PDF or that video content ready to provide to your audience.
[00:02:52] Now we need to be able to build something to deliver it to them. And that's what a list building funnel is. [00:03:00] The, um, components of a funnel generally would be a web page or a landing page or a splash page. Sometimes they're called they are a page that you can put up into like, go high level. We use a high level with our clients, or it could be on your website itself.
[00:03:21] Um, but generally it's. a standalone page that doesn't have all the usual components that a web page might have because we want the person's attention, that person that arrives on this page just to read the content and not be distracted by tabs or buttons or sidebars and the likes. So the first part of the funnel is this landing page which would have A headline that, um, is in conjunction with whatever the lead magnet is, um, there's an image of it.
[00:03:58] We call it like a 3D [00:04:00] mock up of an ebook cover or a thumbnail of the video so that they can see it's a video that they're going to get and then there's a button on there to download now and they click that button and that will have a pop up form, which would then Allow them to put their name and email address, um, into that once they hit, um, to, uh, submit that that's when they would get the follow up email sequencing, which is the final part of the funnel, which we deliver in the 1st email the link to the PDF and then there'll be 2.
[00:04:38] To three, um, uh, uh, uh, additional emails where you just introduce yourself and building upon whatever the content is in that lead magnet. So it all plays its part in, in that list building funnel. And this
[00:04:53] Josh Kennedy: email sequences, it kind of link into point number three, which is all about engaging in real conversations.
[00:04:58] Does it allow, is this one way [00:05:00] to allow you to start to engage in conversations with your. With your audience, it is,
[00:05:04] Andrew Wallis: um, it is one way and that's a good point actually, because the mistakes I've made in the past and I've seen clients make as well as the, we, we get this list building funnel put together with the email sequence and the emails.
[00:05:21] But we're not prompting that person to engage with us. We want them to reply to that email in some way, um, or shape or form, uh, so that we're able to open that chain of communication. Because, as we say a lot on the podcasts and with our clients, that conversations will lead to conversions, i. e. sales down the line, as I say, when the client's ready for taking that next step.
[00:05:49] But yeah, so that's in the emails, we want to have some way of asking a question, asking them to respond, um, asking us for, let's say that we share [00:06:00] our five favorite. kettlebell exercises, and we list out, you know, the squat, the swing or whatever. But then we might in the email say, Hey, which, which is your favorite kettlebell exercise, let me know, reply below.
[00:06:16] So again, you're just opening communication loop as we call it. So that we're looking, they know that we're looking for a response. And, uh, it makes them easy to makes it easy for them to respond, but similarly, we can do it on social media as well, which is number four, uh, which, um, number four is promote on social media.
[00:06:38] So once we've got our lead magnet and we've got a funnel. Uh, published and ready. Now we're ready to bring people into, into our mailing list. So we've gotta promote, and the way that, uh, and I'm sure you, you'll see this a lot of the time now, you'll see somebody posting in the past I've done it, I've actually printed [00:07:00] off, uh, um, A PDF of a, of a, of a, um, a checklist or cheat sheet, and I've held it up, you know, so I've showed that I've got this physical thing and I've done a quick video.
[00:07:11] Just say, Hey, look at this brand new. Would you like a copy comment below? So it's that style of approach. Or you might see, uh, folks now, well, they'll have, um, they'll have the lead magnet, the PDF, all the video on their, on their iPad or something. Then they're flicking through and the cameras above as they flick through that I've seen that style.
[00:07:33] Or you might just have a static image of it. Or you might just have text, Hey, just created this brand new PDF on this topic. Thought you might be interested if you are DM me and I'll get a copy over to you. So that side of things, it's just organic way of, uh, promoting it without any hard sell. Cause at the end of the day, we don't want to be selling, uh, particularly on social media.
[00:07:59] Yes, we are [00:08:00] selling to a degree, but we don't want to come across as that sleazy salesman. We want to do it in a more organic, natural fashion. And this is a way that we can achieve
[00:08:09] Josh Kennedy: that. Uh, number five, step number five is create and post original weekly. And we've just given, uh, on the last podcast, um, ideas for how you can come up with, uh, content creation.
[00:08:24] Uh, do you want to talk a little bit more about this, Andrew? Yeah.
[00:08:26] Andrew Wallis: You know, because at the end of the day, again, my personal pen opinion with social media is that we we're using social media to build awareness of ourselves and our brands and the products and services that we look to offer, and we want it to be engaging and at times it can be difficult to come up with.
[00:08:44] Original content because Um, you know, we just have those brain farts that that brain fog comes into play. So, as you said, on our previous episode, we were talking about awareness states. So there's heaps there to really give you [00:09:00] some great creative juices, their ideas to work with on that side. But the original content.
[00:09:07] It doesn't always have to be health and wellness related, but we need to be creating something at a frequency and a consistency that you can manage because particularly with social media, it's only going to be up there for maybe 48 hours max and it disappears. Um, so we want to be finding that frequency that you show up in people's feeds to remind them that they exist, that you are the expert in your field so that when they're ready, they can take action on that side of things.
[00:09:39] Josh Kennedy: Absolutely. Uh, and the final one, number six in the six step framework is email newsletters. What is the power of email newsletters? Email
[00:09:48] Andrew Wallis: newsletters was huge back in the day. Uh, then they dropped off as it was other forms like lead magnets, et cetera, came into play. Are
[00:09:55] Josh Kennedy: they still widely used? I was going to say, we, we used to do one.
[00:09:58] I don't know if we do one so much. Are they [00:10:00] widely used still? They're making
[00:10:01] Andrew Wallis: a comeback. They're becoming extremely popular. Um, I've been testing one on LinkedIn, for example. So it's not an email newsletter, but it's still a newsletter. And without any real promotion, it's gone from zero subscribers to just over 300 in a, in a few weeks with just it appearing.
[00:10:19] But the importance with email newsletters. And, um, I've heard them called newsletter, newsletter digest or email digests and things, but in using it in this context, we are able to showcase to our audience that we've got. a latest blog post, the latest video on YouTube, or a latest, um, Instagram, uh, post or whatever, um, we've been putting up.
[00:10:49] We can notify our readers, uh, that we've put this, uh, put this new content up there. So what that's doing is, A, it's notifying [00:11:00] our, our followers, our email list that we've got new content that they may not be aware of. So they're getting, uh, to see it and consume it, but equally because we're driving, uh, audience to the blog page or to the, to YouTube or to Instagram, they're seeing that we're driving traffic and it's popular.
[00:11:20] So it amplifies it out to a, to a greater reach. So we. We're serving our current email list, but also getting into the feeds of potential new email subscribers as well. So it's a, it's a win win in that approach.
[00:11:35] Josh Kennedy: Definitely. Fantastic. Thank you so much. Just to quickly recap the six steps, excuse me, framework for you.
[00:11:42] It is number one, create an irresistible lead magnet. Build a list building funnel, engage in real conversations with your audience to make sure you've got some questions in your emails that you can engage in conversations with people, promote on social media, create and post original weekly content and get yourself an [00:12:00] email newsletter.
[00:12:01] Uh, that is it for today. Uh, Uh, please don't forget to rate, review and subscribe. And if you do want help getting more clients, hints and tips, we are here for you booking your free 15 minute strategy call with us by going to strengthmanners. com forward slash strategy.