Q2: Why do companies treat pricing like an orphan?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•2 min
StratChats by Strategyzer
Regular discussions on the future of business building. Brought to you by the content team at Strategyzer.
Episodes
Q3: What tools will help people monetize innovation?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•1 min
Q4: Examples of companies that have done monetization & pricing the right way.
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•3 min
Q5: How do you talk about price with customers?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•4 min
Q6: How do you fill the gap between what customers say and what customers actually do?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•2 min
Q7: How are business plans impacting the pricing conversation?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•2 min
Q8: How to simulate sales to understand a customer's willingness to pay.
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•2 min
Q9: How can senior leadership participate in pricing and customer discovery exercises?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•3 min
Q10: What are some common mistakes companies make around pricing with customers?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•4 min
Q11: How can pricing be integrated into the Business Model & Value Proposition Canvas?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•1 min
Q12: What's the 1 most valuable tip you can give to companies that want to tackle monetization?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Sep 15, 2016•55 sec
StratChat Intro
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•40 sec
Q1: Where did the mission of business model generation come from?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•1 min
Q2: Why does business model innovation matter?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•4 min
Q3: Why isn't someone inside the organization already responsible for the business model?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•3 min
Q4: What will this transformation mean to company cultures?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•2 min
Q5: How can this challenge be less fuzzy and more tangible?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•4 min
Q6: Why are tools so important for this challenge?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•2 min
Q7: What companies are great examples of business model innovation?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•2 min
Q8: How do you feel about the challenge you took on 16 years ago?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Aug 22, 2016•2 min
Webinar5 Q&A 10: What customers provide the best clues for evidence?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•4 min
Webinar5 Q&A 9: How specific & focused should you be when talking customer jobs, pains, & gains?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•3 min
Webinar5 Q&A 8: How do you know if your VP is wrong if you're focusing on the wrong customers?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•44 sec
Webinar5 Q&A 7: How do you convince management to move away from business plans early on?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•3 min
Webinar5 Q&A 6: Why do you presume business plans aren't great for validating assumptions?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•3 min
Webinar5 Q&A 5: What's an example of a large company using this approach to validate ideas?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•4 min
Webinar5 Q&A 4: What disciplines & skills does your business innovation SWAT need to have?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•4 min
Webinar5 Q&A 3: How can companies manage the expectation of failure?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•3 min
Webinar5 Q&A 2: In large companies, who should get out the building to talk to customers?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•2 min
Webinar5 Q&A 1: Why is 12 weeks a good amount of time to validate business ideas?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Mar 04, 2016•2 min
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