Think podcasting is just another marketing trend? Think again. In this episode we dive into how podcasting—done right—can become one of the most powerful tools in your business storytelling arsenal. I am joined by the brilliant Natalie Jamieson: podcast creative, Q&A host, culture journalist, and all-around podcast powerhouse. With a background in radio and a portfolio that includes shows for Spotify, Universal, and the BBC, Natalie brings insider wisdom (plus some juicy celebrity gossip!) o...
Jun 30, 2025•47 min•Season 3Ep. 22
What if the secret to transforming your business isn't in your spreadsheets, but in the stories you tell? Meet David Pullan and Sarah Jane McKechnie, the dynamic duo known as The Story Spotters, who've cracked the code on why some leaders inspire unwavering loyalty while others struggle to get their teams to listen. Spoiler: It’s all about stories. David and Sarah Jane share their powerful 'Dream, Nightmare, Action' framework—a simple yet brilliant approach to understanding how stories shape our...
Jun 23, 2025•47 min•Season 3Ep. 21
It’s nearly Christmas! Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life. Santa! So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel! Hollie explores how Santa’s narrative has evolved over time and the moment she thought the brand was over, brought down by Miracle of 34th Street. She shares how to cope with these negative narratives in business and how to stay authentic. ...
Dec 09, 2024•18 min•Season 2Ep. 20
Is it enough to tell your story or should you be embodying your story? Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling. The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing! Stacia emphasises the difference between a mission statement and a story, and highl...
Feb 29, 2024•26 min•Season 2Ep. 19
Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it? Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT. Key Takeaways: Digital advertising can make a difference...
Feb 29, 2024•29 min•Season 2Ep. 18
We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling. Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. Key Takeaways: Everyone's attention span is short, making entertainment a crucial factor in effective communication. Techniques from classical storytellers like Homer and Shakespeare are still inc...
Feb 29, 2024•28 min•Season 2Ep. 17
If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user. Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform. She explains the importance of authenticity, the power of connecting and commenting as well as what to do and not to do if you want to make the most of LinkedIn Takeaways Authenticity is ...
Feb 29, 2024•28 min•Season 2Ep. 16
All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people? How do you tell that story? Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote his famous Winnie The Pooh books. As well as housing a cosy tea room Pooh Corner also has a Pooh-se...
Feb 29, 2024•27 min•Season 2Ep. 15
There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films. So she knows a thing or two about creativity and storytelling. Melanie’s passion for storytelling and video comes from watching adverts in the 1980s...
Feb 28, 2024•28 min•Season 2Ep. 14
Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets. In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses. Jenny also shares some stories of unusual animal cases she’s been part of - including some interesting methods for operating on tortoises, giraffes and fish. Key Takeaways Be passionate about your purpose and values i...
Feb 28, 2024•26 min•Season 2Ep. 13
Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling. But Roxy’s journey hasn’t always been easy, she’s had to rewrite her inner story and overcome her own limiting beliefs as well as the trials of running a business. Key Takeaways Structure is key in storyte...
Feb 28, 2024•34 min•Season 2Ep. 12
Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story. You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Iliad too. You can’t call this podcast bland! And we’re kicking off this season with the key takeaways from all 8 of Katie’s guests so you can get going...
Feb 28, 2024•42 min•Season 2Ep. 11
This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published. Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practices, drawing attention to five key takeaways for business owners. Goodwill: Investing in Your Staff: Future Planning: Transformation: Spirit of Christma...
Dec 03, 2023•19 min•Season 1Ep. 10
Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories. It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience. Guest Information Here are the contact details of all the guests featured in this episode, in order of appearance. To f...
Sep 04, 2023•27 min•Season 1Ep. 9
Let’s be honest, most industries have a stereotype, whether that’s the nerdy IT department, the super cool and super young social media team or the grey boring accountants who love a spreadsheet and tax returns. So when you are storytelling for business, how do you avoid being cast as that stereotypical person? Katie Flamman is joined by Dai Rose, a very much not grey financial advisor to explore just that. Dai shares how he actively markets himself as the opposite to the stereotypical finance p...
Sep 04, 2023•30 min•Season 1Ep. 8
Some of the most memorable stories are told out loud. In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way? Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio and has also worked at the BBC at a number of radio stations. He shares his insights into making com...
Sep 04, 2023•23 min•Season 1Ep. 6
Storytelling for business is all well and good when it's going well and you're getting your message across in the way you expect it to be received. But what happens when your story makes an impact for all the wrong reasons.? That’s what happened to Mark Turnbull from Turnbull’s Northumbrian Food, in the North East of England. He tells Katie Flamman how he dealt with the backlash from his most expensive pork pie creation to turn it into a positive; Mark also shares his journey from a high street ...
Sep 04, 2023•27 min•Season 1Ep. 7
Storytelling in business should go beyond just highlighting your successes; it's about being real, vulnerable, and authentic. But can you do that without oversharing and scaring away your audience and potential clients? Lizzy Parsons from Start Small Plan Big chats with Katie Flamman about how sharing her vulnerabilities helped her connect with the readers of her newsletter and social media posts. And how her vulnerability was actually a strength. Key Takeaways Choose brand colours that reflect ...
Sep 04, 2023•25 min•Season 1Ep. 5
Impact. You know it’s important, but how do you make impact when storytelling for business? In this episode Katie Flamman chats with Chris Lomas from the Charity Hope4. He shares how being real and relatable on LinkedIn has helped them grow their community. He also emphasises his focus on forming relationships rather than constantly begging for support. Key Takeaways The power of storytelling: By sharing authentic and relatable stories, businesses can create a genuine connection with their audie...
Sep 03, 2023•26 min•Season 1Ep. 4
Storytelling for business doesn’t have to be boring. In fact it really shouldn’t be. But how do you get your message across on screen when you are telling your business stories? And how do youmake sure it’s engaging and not another naff corporate video? Katie Flamman sits down with Jules Sander, an experienced professional in film production and storytelling. Jules shares her journey from working behind the camera to becoming a client herself, gaining valuable insights into both sides of the cre...
Sep 03, 2023•23 min•Season 1Ep. 3
There’s no denying stories are powerful. But what is it that gives them this power? Why do good stories have such an impact? And how can you harness this when it comes to telling your business story? Gareth Dimelow from Inside Stories is back with Katie Flamman to delve deeper into storytelling for business and how a great story can affect your brain chemistry. Key Takeaways Our brains respond to stories through mirroring, dopamine release, and resonance. Meaningful stories are rooted in familia...
Sep 03, 2023•26 min•Season 1Ep. 2
Storytelling for businesses is an essential part of your marketing strategy. It helps audiences connect with you and your brand and ultimately helps you make sales. But how do you even begin to tell your story if you’re not sure what your story is? In this episode Katie Flamman talks to Gareth Dimelow from Inside Stories. They discuss the importance of understanding your business story as well as the keys to creating compelling stories that connect. Key Takeaways Reeling off a list of events doe...
Sep 03, 2023•24 min•Season 1Ep. 1
Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship but you're not sure how? If that strikes a chord, then this podcast is for you. Hello, I'm Katie Flamman from Storyteller Media. I'm an award-winning voiceover artist and I specialize in storytelling for business. Whether your business is big or small, I believe that if you can harness the power of storytelling, you'll engage your audience, connect with your customers, and...
Aug 28, 2023•3 min
