Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the rea...
Nov 25, 2024•36 min•Ep. 34
Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration . It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead." It...
Nov 18, 2024•21 min•Ep. 33
Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” This stopped me in my tracks because what good is that? We should be encouraging people to leave Google reviews of our member businesses...
Nov 11, 2024•23 min•Ep. 32
Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered p...
Nov 04, 2024•40 min•Ep. 31
Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing e...
Oct 28, 2024•26 min•Ep. 30
Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance indicators like email opens and social media interactions. Lauren also shares some practical scheduling...
Oct 21, 2024•43 min•Ep. 29
Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and profiles to ens...
Oct 14, 2024•20 min•Ep. 28
Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance of sustainable g...
Oct 07, 2024•23 min•Ep. 27
What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again. We’re talking about the importance of focusing energy on the right platforms, notably hi...
Sep 30, 2024•29 min•Ep. 26
Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. There is a necessity to create marketing plans in advance - businesses that are prepared are significantly more likely to succeed compared to those wh...
Sep 23, 2024•21 min•Ep. 25
Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram landscape. Additionally, we share actionable tips on using hooks, text overlays, transitions, and how to...
Sep 16, 2024•28 min•Ep. 24
How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practical tips to ensure your business thrives even when social media isn't the sole focus. As social media is essentially "rented space" where you have limi...
Sep 09, 2024•21 min•Ep. 23
How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of cre...
Sep 02, 2024•20 min•Ep. 22
Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts. Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personali...
Aug 26, 2024•23 min•Ep. 21
Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the constant pressure of social media can lead to anxiety and reduced productivity. I’m sharing how having boundaries is important to help maintain our menta...
Aug 19, 2024•29 min•Ep. 20
Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content. In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industr...
Aug 12, 2024•15 min•Ep. 19
How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emphasizing the shift towards more affordable and authentic content creators over traditional influence...
Aug 05, 2024•35 min•Ep. 18
Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathons and managing her social media strategy agency, she illustrates how overcoming challenges like weather, injuries, and competition are similar to conq...
Jul 29, 2024•29 min•Ep. 17
Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from understanding your audience to aligning with business objectives, we’re chatting about the who, where, why, and how to all the platforms. We’re chatting abou...
Jul 22, 2024•24 min•Ep. 16
Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also max...
Jul 15, 2024•33 min•Ep. 15
Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics. She’s sharing tips...
Jul 08, 2024•35 min•Ep. 14
Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks the myths surrounding cost and complexity of SEO, including how to repurpose your content to maximize the impact of your blog posts and tools to help yo...
Jul 01, 2024•37 min•Ep. 13
Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveraging trends, and not overthinking your videos. Remember, it's all about showing up authentically and not overthinking your content. Share those drafts yo...
Jun 24, 2024•22 min•Ep. 12
Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!” From the importance of content calendars to the benefits of batching your content, I’m sharing actionable ti...
Jun 17, 2024•16 min•Ep. 11
Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics like views and likes. We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awarenes...
Jun 10, 2024•27 min•Ep. 10
How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content? Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest...
Jun 03, 2024•18 min•Ep. 9
I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact fo...
May 27, 2024•20 min•Ep. 8
Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content...
May 20, 2024•18 min•Ep. 7
What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your l...
May 13, 2024•19 min•Ep. 6
We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. Yo...
May 06, 2024•23 min•Ep. 5
