How to Map out a Social Media Content Calendar

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Jun 17, 2024•16 min•Ep. 11

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Episode description

Got time off this summer?

With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed?

I’ve learned that planning is key to being consistent.

This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!”

From the importance of content calendars to the benefits of batching your content, I’m sharing actionable tips and tools to keep your marketing efforts streamlined and effective.

Key Points

- Why having a content calendar is crucial for maintaining your online presence.

- How to stay consistent with your content even when you're on vacation.

- How batching can save you time and stress.

- Setting and adjusting content goals based on your seasonal business cycles.

- Strategies for reusing high-performing content to save time.

- The importance of maintaining a consistent posting schedule, even if it means posting less.

Tools & Resources Mentioned:

- Loomly

- Notion

- Social Media Planner

- Strategy Session