We are huge advocates of holistic lead generation, and we have no bias for or against any strategy that generates leads. Google and Facebook ads, referrals, email marketing, direct mail—there is no shortage of ways to keep your pipeline full. One type that we haven’t talked about much is circle prospecting, but it can be one of the most effective ways to get your name out to a community, build your database, and generate great leads for your business. Don’t forget to check out the show notes for...
Nov 04, 2021•15 min•Ep. 296
Dave Fink is the founder of Postie.com, a digital platform for direct mail campaigns. Dave believes that the best-kept secret in marketing is hiding where you’d least expect it—in your mailbox. He’s figured out a way to take the advantages of direct mail marketing and improve its performance by applying the analytics routinely used in digital marketing. Listen to discover how you can take your direct mail campaigns to the next level. And don’t forget to check out the show notes for more in-depth...
Nov 01, 2021•34 min•Ep. 295
It’s our Halloween special, and this year we’ve been inspired by the movie Toy Story to celebrate relationships and friendships. Listeners sent in their stories about how being a friend and nurturing relationships resulted in deal-making reciprocity. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com . Connect | Resources FREE Halloween Candy Door Hanger FREE Halloween Candy Wrapper FREE Trick-or-Tre...
Oct 28, 2021•16 min•Ep. 294
Kelly Roach is a highly successful business strategist who enables her clients to leverage timeless business principles using the speed and agility of today’s most powerful online marketing strategies. Her company, Kelly Roach Coaching LLC, is the fastest-growing coaching program on the market and the first of its kind. In this episode of Stay Paid , Kelly shares how her approach to “conviction marketing” has been responsible for hundreds of entrepreneurs finding financial freedom. Be sure to ch...
Oct 25, 2021•39 min•Ep. 293
If you’re wondering whether a career in sales is right for you, then this is a must-listen episode. Nearly 5% of the US population is in a sales-related career, and some are obviously better at their jobs than others. Listen to the Stay Paid pals as they share what traits and learned skills make the best sales professionals, how to determine if sales is the right career for you, and what you can do to prepare best for an interview. And don’t forget to check out the show notes for more in-depth i...
Oct 21, 2021•17 min•Ep. 292
Scott Griffin is the founder and CEO of Scott Griffin Financial, a mortgage brokerage in Los Angeles. Scott has been a past president of the California Association of Mortgage Professionals, a television host and personality, and a guest on programs such as CNBC and Bloomberg TV. Listen to his interview and discover Scott’s joyful approach to life, business, success, and helping clients achieve their “want.” And don’t forget to check out the show notes for more in-depth information and added det...
Oct 18, 2021•35 min•Ep. 291
The holidays are fast approaching, so it’s time to get your holiday marketing in order! Now is the perfect time to give thanks, show your appreciation, and strengthen the relationships you have with your customers and clients. There is no season more important to the success of your business than the end-of-year holiday season, so we’re sharing useful tips to help you get connected this year. And don’t forget to check out the show notes for more in-depth information and added details not include...
Oct 14, 2021•14 min•Ep. 290
Our guest this week is Kirsten Jordan. Kirsten is the first female cast member on Bravo’s Million Dollar Listing . She’s brokered deals worth a half-billion dollars for Oscar-winning actors, mega influencers, and Fortune 500 leaders. And she’s pitching her recently completed book that addresses what makes balancing work and life possible. Listen to this interview and get advice about lead generation, having market knowledge, and what it takes to balance a super-busy work schedule with non-negoti...
Oct 11, 2021•34 min•Ep. 289
The #1 question we get from businesses is about how to generate more leads. With a full pipeline of quality leads, you’ll not only sleep easier at night but also avoid the dreaded “commission breath” that happens when you don’t know where your next deal is going to come from. In this Silver Dollar episode, we revisit what lead generation is, the different types of leads available to you, and the tools that will help you optimize your lead-gen activities. And don’t forget to check out the show no...
Oct 07, 2021•18 min•Ep. 288
Matt Lionetti is rocking it on Instagram with his humorous take on real estate marketing. His conviction to remain true to himself—the guy who orders chicken fingers and fries at a steak house—has led him to produce content that connects him in a relatable way with his more than 31,000 Instagram followers. He may not be everyone’s cup of tea, but that’s fine with him. Listen to his interview to get some honest advice about what it takes to create content that (not everyone) will appreciate. And ...
Oct 04, 2021•35 min•Ep. 287
If you’re in business for yourself and in charge of earning your own income, then this episode is for you. We’re borrowing a blog from McKissock Learning (a platform for professional education) about four ways that real estate agents (or anyone, for that matter) can earn more money. Listen as Luke and Josh give their opinions about these income-boosting tips and how you can implement them today. And don’t forget to check out the show notes for more in-depth information and added details not incl...
Sep 30, 2021•11 min•Ep. 286
Tom Toole leads the RE/MAX International team ranked #1 in Pennsylvania and Delaware and #49 in the US. He’s a sought-after speaker and the host of the Toole Time, which you can catch on YouTube. This week, Tom shares a ton of golden nuggets about lead conversation and video content, and offers solid advice about running a team of agents. Grab a pen and some paper because you’re going to want to take notes! And don’t forget to check out the show notes for more in-depth information and added deta...
Sep 27, 2021•38 min•Ep. 285
In this week's bonus episode, Luke sits down with former podcast guest, client, and friend: Peter Lorimer! Peter interviews Luke on his show ( The Real Estate Entrepreneur Podcast ) to discuss the perks of having a branded magazine for your business. If you are looking for a better way to develop a relationship with your clients and step up your personal branding, this episode is for you! For more episodes like this one, be sure to subscribe to Peter's podcast: The Real Estate Entrepreneur Podca...
Sep 24, 2021•35 min
More and more businesses are realizing that they can’t just promote their products and services day after day and expect to succeed. If you want people to know, like, and trust you, then you also must provide value to your customers and clients. Content marketing is perhaps the best way you can provide value to get value. In this episode, we talk about what content marketing is, the three pillars for creating content, and why content marketing works so well. And don’t forget to check out the sho...
Sep 23, 2021•17 min•Ep. 284
Dan McGaw started his first successful business at age 13. But years later—even while working as the CEO of two businesses he started—he never expected to be named a US ambassador of entrepreneurship. Now, he not only runs his businesses, writes books, and innovates at the edges of marketing technology, but he also travels sharing his experience, insight, and advice with other entrepreneurs. In this week’s episode, Dan speaks with our hosts about nearly every aspect of marketing a business, incl...
Sep 20, 2021•42 min•Ep. 283
Anyone can be a leader because being a leader is something you can learn with a bit of study and intentionality. In this week’s Silver Dollar episode, Luke and Josh share five tips they’ve learned from people they admire for their leadership abilities and that they’ve used with success leading the people at ReminderMedia. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com . Connect | Resources Ep. 18...
Sep 16, 2021•17 min•Ep. 282
Jamie Hopkins, ESQ., MBA, CFP®, LLM, CLU®, ChFC®, RICP® is the managing partner of wealth solutions at Carson Wealth, and he’s got a lot to say about finding out what drives you to go to work every day—he calls it your why—and he’s got a brilliant, if not somewhat odd, way of finding out what it is. He’s also got an opinion about the antiquated ways that the financial services industry markets itself and why it needs to catch up with the times. Don’t forget to check out the show notes for more i...
Sep 13, 2021•38 min•Ep. 281
For many of us, thinking about productivity and time management produces images of apps, workshops, and color-coded systems—all designed to make us do more faster. The problem with these tools is that we tend to use them indiscriminately and at full tilt, which quickly makes us feel overwhelmed so that we stop using them. As an alternative to these stressful attempts to become more productive, we're going to start with the fundamentals of what being productive really means and then offer you fou...
Sep 09, 2021•13 min•Ep. 280
This week’s guest is Brad McDaniel. He founded Likely.AI—a company that uses machine learning and predictive analytics with incredible accuracy to help real estate agents find the leads in their market who are most likely to move. His tools and strategies are game changers that can give agents a significant and much-needed edge against the megabrokers. If you don’t know about this type of technology, then this episode one you can’t miss. And don’t forget to check out the show notes for more in-d...
Sep 06, 2021•46 min•Ep. 279
You weren’t born a victim! A victim mentality is an acquired personality trait. People with a victim mentality tend to recognize or consider themselves a victim of the negative actions of others—even in the face of contrary evidence. In this episode, we talk about 8 signs that might mean you’re hanging on to your victim status and make suggestions for how to break free and be the owner of your success. And don’t forget to check out the show notes for more in-depth information and added details n...
Sep 02, 2021•17 min•Ep. 278
Allison Williams is the owner of two successful businesses—Williams Law Group and Law Firm Mentor. Allison grew her law firm from a startup to $3M in only 3½ years by learning how to sell. Through Law Firm Mentor and her podcast, Crushing Chaos with Law Firm Mentor , she provides coaching to solo and small-firm attorneys. She’s an expert on all things that make for a successful business and law firm, including lead generation, nurturing, and follow-up. Be sure to check out the show notes for mor...
Aug 30, 2021•37 min•Ep. 277
In this BONUS episode of Stay Paid, Producer Arielle sits down with Luke to get his answers on some of our most frequently asked questions we get from new real estate agents. If you've been following the show for some time, you know that Luke has convinced his own brother, Stephen, to quit his job and become a real estate agent with the promise that if he did what Luke told him to do, he’d be successful. Today, Stephen leads his own team of agents and is on track to double last year’s transactio...
Aug 27, 2021•13 min
In this Silver Dollar episode, we’re sharing some of our top secrets for how we sell at conferences and trade shows. We’ll explain what we do before, during, and after an event to ensure we always leave with a satisfying ROI, having earned more than we spent every time. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Take our super quick Listener Survey to let us know how ...
Aug 26, 2021•25 min•Ep. 276
Image what life would be like if your current clients brought you all the leads you’d ever need. It’s not only possible— it’s been done! Marc Minor is the founder and CEO of Legacy Investment Services, which serves financial advisors and investors through its businesses, including Advisor Nation and Advisor Controls™. In this episode, Marc talks about the massive success he’s achieved by creating exceptional client experiences through client events. What’s super valuable about this interview is ...
Aug 23, 2021•42 min•Ep. 275
Mahsheed Parsons (formerly Barghisavar) is an exceptionally down-to-earth real estate agent whose success in the Las Vegas luxury market can be attributed, in large part, to her never-ending efforts to brand herself. Listen and find out how she uses Instagram to generate leads, how marketing to luxury clients requires beauty and perfection, what her latest secret marketing weapon is, and her advice for agents wanting to work with affluent clients and high-end properties. And don’t forget to chec...
Aug 19, 2021•37 min•Ep. 274
Rick Demko is the director of insurance for Centric Risk Strategies, LLC. Rick has grown his book of business to include 10,000 clients, and, in this week’s episode, he talks about a number of topics, including how he got his first 200 clients, why so many insurance agents fail (and how to avoid a similar fate), and the imperative to explain complex ideas in simple terms. Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.st...
Aug 16, 2021•38 min•Ep. 273
Our very own Josh Stike was interviewed on the Be Advised - Leading with Value Podcast (hosted by a two-time guest on our show, Brad Swineheart) Listen in as Brad and Josh discuss all things content. Where should you start? What should you post? Are captions really that important? They discuss all that and more on this episode, so you won’t want to miss it! If you are interested in listening to more of the content Brad is producing, be sure to check out his show! Be Advised - Leading with Value ...
Aug 13, 2021•33 min
Emotions are powerful, and professional salespeople who are tuned in to their prospects’ feelings can use emotional appeals and their own emotional intelligence to help close deals. In this episode, we talk about four potent emotions that, when made the focus of your pitch, can provide compelling reasons to make a purchase. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com To learn how to genera...
Aug 12, 2021•16 min•Ep. 272
Today’s episode is packed to the rafters with advice and lessons from lead-generation specialist and CEO of Curaytor, Jimmy Mackin. Jimmy’s expertise has provided millions of leads for his real estate clients, and he explains why direct-to-consumer marketing using high-quality content is the best option for growing your business in an age of increasing digital privacy. And be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.s...
Aug 09, 2021•46 min•Ep. 271
Direct mail is 🔥🔥🔥! An incredible 41% of Americans look forward to opening in their mailboxes. Another 73% of consumers prefer brands to contact them through direct mail. But you can’t just put a stamp on something and expect it to make an impression. The key to cutting through the clutter and traipsing past the trash can is the type of direct mail you send. In this episode, we share 5 types of direct mail pieces proven to get you results! And don’t forget to check out the show notes for more...
Aug 05, 2021•19 min•Ep. 270
