444 - A CEO’s Lessons in Building a Memorable, Profitable Brand

Steve Acree, the CEO of ReminderMedia (the company behind Stay Paid), shares a few lessons about building a successful brand. Among the topics he covers are the far-reaching utility of having a clear mission, vision, and value proposition and their critical importance to a business’s long-term success. Listen to find out the three-part tactic that lets you neatly define the central aspects of your business, understand the extensive implications of an overly complicated value proposition, and discover how well-defined mission and vision statements will align your organization and simplify hiring and firing decisions.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Free predictive index assessment: remindermedia.com/staypaidpi

·      Free e-book: The Relationship Marketer's Guide to Branding

0:00     Introduction

3:09     The simple idea that grew a business

6:54     Build your brand around solving a problem

7:25     Creating a value proposition: what | how | why

11:22   The importance of keeping things simple

14:01   Focus is necessary to scale a business

17:14   Stick to the message and you’ll win

18:56   Stop thinking that features sell

20:29   Aligning the business with the mission and vision

24:11   Missions and visions are powerful HR tools

26:16   Leaders embody the mission and vision

27:26   A leader’s lesson: Don’t do what they should do for themselves

32:26   Entrepreneurs are all a little “bent”

41:37   Action Item