332 - How to Write Engaging LinkedIn Articles (and Why You Should)

Writing for LinkedIn isn’t like writing for other social media platforms. LinkedIn users have different expectations of the content they find there. They want well-written, well-researched, and thoughtful content that is relevant to their understanding of what’s important to business and what can help them progress in their careers. In this episode, we offer advice about why you should be writing for LinkedIn, the type of content you should consider posting, and tips for how to write and post on LinkedIn. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

Ep. 135: How to Find Your Perfect Client Through Podcasting (with James Carbary) - https://bit.ly/3MkCeLw

Ep. 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3ILltqy

Ep. 199: 1M Followers in 30 Days (with Brendan Kane) - https://bit.ly/3hClv8v

Book: Hook Point: How to Stand Out in a 3-Second World by Brendan Kane - https://amzn.to/3sZc2Nt

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0:00     Introduction

1:00     Reasons to write LinkedIn articles

4:34     Types of content to post to LinkedIn

8:03     How to write an article for LinkedIn

11:51   Promoting and sharing your LinkedIn article

13:43   Action Item