03 - The Art of Cold Calling
Jan 22, 2018•20 min•Ep. 3
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Episode description
Some people swear that cold calling is dead. Others wield the phone with success, inexpensively building their book of business. The main factor that differentiates both camps is that the first probably has been going at their phone outreach all wrong. In a world where most industries are focused on inbound, cold calling still occupies an important place in the buyer’s journey, but you have to master your approach.
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