Good Girl Snacks - Leah Marcus and Yasaman Bakhtiar
Episode description
This week on Startup to Storefront, we’re joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind Good Girl Snacks—the cult-favorite pickle brand that’s taking over your feed and shaking up the CPG space.
In just one year, they went from quitting their post-grad corporate jobs to building Erewhon’s #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of this—with $0 spent on paid ads.
On this week’s episode, you’ll learn:
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How they turned a viral obsession into a real business
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The power of building in public and radical transparency
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What it’s really like bootstrapping year one
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How they disrupted the grocery aisle through social and community
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What’s next: new flavors, national expansion, and scaling post-fundraise
It’s startup hustle meets Gen-Z social savvy—don’t miss it.