Episode description

In today's Startup Therapy Podcast, Wil and Ryan talks about the importance of generating revenue and being willing to do whatever it takes to move a startup forward. They discuss why it's crucial for entrepreneurs to prioritize generating income and share insights on how to overcome challenges in achieving financial sustainability. 

Sign up for the Startups Newsletter

https://www.startups.com/newsletter

Resources:

• Startup Therapy Podcast 
• https://www.startups.com/begin
• Join our Network of Top Founders 
• Check in with us on LinkedIn | Wil Schroter | Ryan Rutan

What to Listen For

• 00:00 Intro
• 00:18 Difference between good and bad revenue
• 01:34 Unexpected opportunities
• 05:22 Prioritizing cash flow in the startup journey
• 08:43 The importance of runway
• 11:43 Focusing on startup survival 
• 13:31 Reality of startup timelines
• 15:00 Why surviving matters more than speed
• 17:03 Overcoming self-imposed barriers
• 18:53 The value of paid product discovery
• 22:00 Learning through services
• 24:18 Building MVPs that truly deliver value
• 26:10 How side gigs can propel your startup forward
• 30:36 Sacrifice and success
• 35:13 Willingness x Hard Work = Cash