On today’s episode I share a personal reflection about the passing of a dear friend and coaching client. Amanda was due to come on the podcast to share her inspiring story of starting and scaling her family business Eyre Way, an eco friendly off grid holiday accomodation. Sadly we never got around to recording the episode but she was a big fan of this podcast and always supported me and shared how much she enjoyed the episodes so I wanted to honour her and her legacy through a small snippet of h...
Aug 04, 2025•15 min
On today's episode I chat with Rosy, the brains behind IV League Drips, an IV vitamin infusion company. Rosy shares her inspiring startup story about how she introduced a new health treatment to the Australian market and the challenges she had to overcome. She also shares insights into her marketing strategy and what she did to get to know her target market in order to educate them on what she was offering. Rosy has successfully scaled her business across the country after many failed attempts a...
Jul 28, 2025•51 min
Jul 10, 2025•46 min
Now that you have people coming to your website, learn how to utilise online tools to stay in touch with your audience, answer their questions, keep them engaged and support them in making a decision to shop with you. Newsletter signup incentives Announcement bars Regular newsletters— setup and examples Sales pages FAQ, reviews and testimonials Watch this episode on Youtube here Link to blog and masterclass slides and recap...
Jul 10, 2025•56 min
Learn practical strategies to attract more visitors to your website, build a database of potential customers that you own outside of social media and the different ways in which you can build trust with your audience and show them around your website and business with automation tools. Understanding your target market with website analytics and online tools SEO and Blogging (free and paid) Sales funnels, content creation and call to action Link in bio Watch this episode on Youtube here Link to b...
Jul 08, 2025•57 min
Tips, advice and examples to help you get your business, work, products and services in front of new audiences to help you grow and scale your business. Topics covered: Figuring out who you should be pitching to How pitching can help you grow your business and increase your reach Tips for planning your perfect pitch Outline of a effective pitch email and outreach Check out our recent masterclass with Squarespace: How to get people to your website on Youtube Sign up for our upcoming masterclasses...
May 14, 2025•42 min
On today's episode I break down the topic of fear, how it shows up as excuses when we set out to start and scale our businesses and share my go-to tips and strategies for overcoming it so as to take action on your goals. I'll list out the 4 major fears that hold us back and give you practical tools and steps you can take to minimise the fear and inspire action. Follow us on social media @startupcreative Check out the accompanying Substack article with reflection questions and quotes Get in touch...
Apr 20, 2025•45 min
On today's episode I'm joined by a coaching client and friend Chantel who is a photographer and recently viral content creator who is constantly working on new ways to showcase her skills and find new audiences to teach. She shares how she used Chat GTP to refine her target market and find new angles to promote her business which resulted in her going viral and setting up a very successful passive income stream in her business. Follow Chantel on Instagram here https://www.instagram.com/learnwith...
Apr 08, 2025•1 hr 2 min
On today's episode I discuss how focu, time and motivation all play into each other and how you can optimise them all to increase your productivity to help you start and scale your side hustles and businesses. Grab your copy of our focus and motivation resources on our website: Guide to time management Just Start: 5 part motivational audio series Morning Routine Journal and Meditation Get in touch for 1:1 Business Coaching - hello@startupcreative.com.au Follow us on Instagram @startupcreative...
Mar 20, 2025•51 min
Reflecting on recent trends and social media changes, I share insights into how you can safeguard your business in 2025. Three key marketing strategies to reach your audience outside of social media and what to be on the lookout for the year ahead. Get in touch for 1:1 Business Coaching to personalise your strategy and set yourself up for success. https://www.startupcreative.com.au/coaching
Jan 30, 2025•14 min
On today's episode I share 5 tips for spring/summer or end of year cleaning of your business. As the year starts to wind down, now is a good time to start to take stock of what you've achieved this year and what you can start to put in place for the new year. Check out my latest writing on our Substack channel A Year From Now Join our 2025 Business Coaching Academy Stay in touch via Instagram...
Nov 22, 2024•24 min
Join our 1- Day Workshop in Sydney https://www.startupcreative.com.au/workshop On today's episode I discuss a personal life update and the perspective it's given me on my goals and desires since. I've been reflecting on why we don't go after our goals and what are the key factors that hold us back from investing time and resources into ourselves. Tune in to get my practical breakdown of the three + 1 bonus step we take to inspire action towards our dreams and goals. I'll also share questions to ...
Oct 20, 2024•22 min
On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics: transition from corporate to self employed how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in their early days getting our magazine stocked in the Virgin Australia lounges building my expert status ...
Sep 24, 2024•44 min
On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics: transition from corporate to self employed how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in their early days getting our magazine stocked in the Virgin Australia lounges building my expert status ...
Sep 15, 2024•42 min
On today's show I teach you how you can grow your business by adding more options for your customer to buy from you and increase your chances of repeat business from existing customers. In this episode we'll cover: reviewing your customer journey to find new opportunities tips for conducting a business audit/health check reviewing your customer experience and purchasing behaviour to optimise for more sales market research and competitor analysis tips for finding new leads how to better convert i...
Sep 08, 2024•58 min
Sep 01, 2024•39 min
On today's episode I discuss recent use of AI images without permission of the subjects and how our authentic humanity can be used as an advantage in the online space. I'll also break down my top tips on how to grow your audience, the formulas and strategies that I use in my business and with my coaching clients. Topics include: why getting to know your target market is so useful in growing your audience getting clear on why you want to grow your audience - how to figure out your goals and objec...
Aug 25, 2024•34 min
In today's episode I share my top tips for effective time management, starting with the big picture and breaking it down into daily tasks. I'll also cover: how to set goals that will improve your time management tips for daily, weekly and monthly to-do lists how to prioritize your work to maximise your motivation my top 10 hacks for increased time management how I structure my work week and tasks Get in touch to book in a 1:1 Business Coaching session Visit our website to download our free Time ...
Aug 19, 2024•43 min
It's been 9 months since I last recorded a solo episode on StartUp Creative, so today I am putting my own advice to use and sharing how I've personally overcome procrastination to record this podcast for you today and in setting and actioning new goals in my business. In this episode I also discuss: knowing your worth and pricing and how it can attract opportunities what I think will make your business stand out from AI what I've been up to lately personally and professionally my fear of social ...
Aug 12, 2024•29 min
A big thank you to everyone who came out last Thursday night to our Make Your Mark event powered by Squarespace and StartUp Creative. It was such an inspiring and fun event and if you missed it, don’t worry, you can check out the video replay now live on our YouTube channel. Thank you to our special guests Bobby Clark, Dr Chris Cheers and Sophie from Club Sup for sharing such valuable insights and tips on how they started and scaled their passions into viable businesses as well as advice on: How...
Jul 15, 2024•1 hr 17 min
On today’s episode I caught up with a new friend and author of ‘Work Backwards’ , Tim Duggan. Tim founded a digital company known as ‘SameSame’ then eventually paved the way for a media company Junkee which is co-founded and helped to scale to great success. Despite realising his dreams, Tim found himself burnt and ready to quit. He knew something had to change and he began a 8 year journey towards selling his company, building his freelance business and concepting this book on how to work bette...
Jun 09, 2024•44 min
Welcome back to the StartUp Creative Podcast and the first episode for 2024. On today's episode I caught up with Odette Barry who has been a long time network/friend from the creative entrepreneur world. We got chatting on Instagram about our morning routines and thought it would make for a great conversation about how different they were and how important it is to find the right routine that works for you so as to better your chances of success. Odette and I share what personally motivates us a...
Apr 07, 2024•50 min
On today's episode I caught up with Brooke who is one of the 6 founders of Sharesies, an online platform and app that’s aim is make investing easy and accessible to someone who haas $5 or $5 million dollars to spend. I first saw Brooke talk at Purpose Conference in October 2023 and was instantly inspired by and intrigued about the company’s mission. Not only have they broken new ground in the investing world but they’re a purpose driven business looking to support and empower all people with fin...
Dec 19, 2023•38 min
On today's episode I share the behind the scenes of creating my new online course 'Start Your Side Hustle' my first online course 2017. If you've been thinking about a way to set up passive income for your business to help you scale and automate your current offerings, I'll teach you how to get started and share exactly how I set mine up. I'll cover: how to come up with your course idea setting up your course a formula for creating your online course marketing and sales of your course Check out ...
Oct 11, 2023•30 min
On today's episode we share a recent IG live chat I had with content creation pro Lucy Lumen who makes content and builds communities on Substack, Instagram and YouTube. I quiz Lucy on how she keeps up, her tips for creating across different platforms and for different audiences, we share our planning and content creation schedules or lack of and how we approach social media of late. Lucy started her YouTube channel as a creative side project when she first had her child and has managed to build...
Oct 08, 2023•1 hr 14 min
Oct 02, 2023•43 min
On today's episode I caught up with the business boss herself, FlexMami. We recently had the pleasure of Flex speaking at our Make Your Mark: How to market yourself online event in collaboration with Squarespace. Flex shared her incredible insights, wisdom and opinions about what it really takes to build an online following, how she prefers to diversify her skillsets across multiple platforms, what role her website plays in her business as well as her approach to social media. Flex gives some re...
Oct 01, 2023•56 min
On today's episode I spoke to Alexis Fernadez, author and podcast host of DYFM. Alexis is a neuroscientist, mindset coach, best-selling author and host of Do You F*****g Mind? - a podcast that mixes neuroscience, psychology and tough love altogether. Alexis started the podcast halfway through her masters degree in neuroscience as a way to be able to share what she was learning and as a way to connect with an audience who wanted to work on themselves. We recently met on the Make Your Mark: How to...
Aug 27, 2023•47 min
On today's episode I dive into a popular topic for many creative entrepreneurs; comparison. I share a personal experience I had with comparing myself to others' success and the tools I use to help me avoid a negative downward spiral of self-doubt. I share some insights into how we can use comparison as a positive on our business journey to help us realign our goals and dreams and start working towards them as well as tips for catching the negative side of comparison so as to not sabotage ourselv...
Aug 22, 2023•30 min
On today's podcast I caught up with a long time client, friend and fellow author Amy Lovat. You may recognise her from Secret Book Club, a business she started with her partner years ago. Amy shares her incredible journey to accomplishing a 30 year dream of becoming a published author. She shares very generously about how she took 11 years to write her first novel, the mindset and support she leant on to keep her going when she wanted to give up. We dive into the inspiration behind her debut nov...
Aug 21, 2023•1 hr 2 min
