Mal ehrlich – wie oft gibst du den Alternativtext bei LinkedIn & Co. an? Solltest du! Nicht nur weil digitale Barrierefreiheit ab 2025 Pflicht wird, sondern weil es vielen Menschen erst den Zugang zu Content ermöglicht. Zu Gast in dieser Podcast-Folge: Nina Jameson und Tobias Roppelt von Gehirngerecht Digital. Sie verraten uns, wo es bei dem Thema hakt und wie Unternehmen inklusiven Content erstellen.
Marketing in the financial sector is somewhat special, because when it comes to people's money, they are very cautious - especially in Germany. Sophie Thurner founded beatvest three years ago - a platform that helps users learn how to invest. She describes her experiences in setting up and marketing the app.
Samuel Kutger was an astonishing 13 years old when he founded his first startup. He fought his way through the bureaucratic jungle to be allowed to even found a company. Today, he generates six-figure monthly revenues with his start-up emsbo. In this episode of the Startup Communication Podcast, he shares with Raphael what drives him, how he was able to build up his business despite school and what vision he is pursuing. This episode is in German.
In this podcast, Carina talks to Fredy Osterberger, former Brand Marketeer at Apple EMEA and an absolute expert when it comes to branding, about the power of the brand, how CMOs can use AI intelligently for themselves, and why personal branding is a real miracle weapon.
Clark Parsons joins Saskia in this episode of the Startup Communication Podcast to share the status quo of both, the European-, and the US startup-ecosystem. Do you want to learn to best of both worlds? Then better tune in!
Diversity and inclusion are crucial for business success, so more and more companies in 2023 are open to it. But claiming support for DEI and at the same time greeting your customers only with Christian holidays isn't the right way to go. In this podcast, Ali and Saskia discuss how companies misunderstand diversity and offer solutions to truly make it thrive.
Branding for startups? You mean the logo, right? Is it a logo? Is it the CI? Or is it communication? When it comes to branding, everyone has a very different picture in mind of what is meant by it. Victoria Gassmann from Phoenix Brand Consultancy enlightens us and gives us a roadmap on how startups can act correctly when it comes to branding – and what it really means to build a strong brand. Her tools are razor-sharp positioning and memorable branding. You'll definitely walk out of this podcast...
French Protech-Startup Matera is all about real estate. And since Germany has lots of landowners, they decided to expand. Gero Graf is General Manager for Matera Germany, has been involved from the very beginning and managed to get 30 client contracts after three months on the market with just two employees. He reveals to Saskia how the German market differs in points of target groups and hiring and what startups must consider before they expand.
Taste the water before you touch it - the same rule applies to a crisis, whether it's a simple shitstorm or an external communication scandal. There's no way to avoid a crisis, so the advice is one - be prepared! In this podcast episode, Saskia and Raphael speak about how you can prepare your startup for a crisis and what you can do if you are already in one.
Money makes the world go round! Can't argue BUT for job applicants salary isn’t the main factor when accepting a job offer. In this podcast episode Katerina, Saskia, Lena and Juli discuss what is really important for employees in different countries when choosing a job and why employer branding matters more than ever.
Tell the candidates what they want to hear! Sounds like a good strategy to attract talents. Wrong, it's like lying on a first date! People will spot the lie from miles away. Employer branding is all about authenticity! How to build a strong and authentic employer brand communication - you can find out in our podcast.
When we talk about a successful business, we usually mention sales, revenue and gross profit margin. But the culture within the company is just as important as the financial KPIs. Your company's reputation among customers and employees highly depends on it. But how to build and maintain a strong corporate culture? Find out in our latest podcast episode.
Startups are all about scaling and growth, right? Wrong! That proves Emre Celik in the new episode of the Startup Communication podcast. His social startup Occtopus creates games for children and parents in order to reduce unconscious bias. The aim is not to make money, but to increase social impact. But how does a social startup work and how does it make money?
Networking is so 2018. Today we are talking about the next level: Community building! Christian Hitzbleck and Martin Spütz are the founders of Mastermind movement, an initiative to bring changemakers, entrepreneurs and leaders together. Why their first encounter in a bar in Cologne happened to be a start of something beautiful and how you can build your own community.
The hype around web3 is at its peak - but what value does the new, improved web have for startups compared to web2? Bram Kanstein, web3 expert and founder of the web3 market research platform EARLY ONES, knows. In this episode of the Startup Communication Podcast, you'll learn what exactly web3 is, what opportunities it opens up, and how startups can benefit from it.
Max Feigl is an editor at Munich Startup and shares the ins and outs of his work with Lena in this episode. He gives advice on how editors would like to be approached, what makes a good pitch and they discuss the importance of networking in the startup scene.
Laura sits down with editor Nina Zeller to talk about topics planning for Christmas and why she is already trying new cookie recipes in July. Nina also gives insights into how to reach out to journalists and what a good follow-up looks like to get your topic into the Christmas edition.
Markus has been a growth manager, tech founder as well as CMO, CPO and Co-CEO in numerous startup, scaleup and enterprise working environments like Westwing and Amazon for more than 15 years. In the Startup Communication Podcast, he shares valuable insights about growth marketing and how B2B Scaleups can improve their business.
When developing a brand, many startups focus on the logo. While the logo also plays an important role, the CI should not be neglected either. Why the CI is just as relevant - if not more relevant - than the logo, explains our graphic designer Julieta Karaman and our Head of Online Marketing Saskia Robert in this Startup Communication podcast episode.
How do NFTs and wine go together? Friends of Dionysus founders Dom and Gabriel found a way. In this episode, we talk about NFTs: what they are, why they're here, and how they can be used. Dom and Gabriel share their NFT journey, how art and code have formed a community that helps shape the project of making wine together.
Michael Jäger from Cremanski & Company is an expert in digital sales. With his company, he advises a lot of successful and fast-growing startups like Gorillas, sennder, Dr. Smile, and many more. We are discussing how startups should build up their team, typical mistakes, and what he thinks about cold calls.
Wait! Your startup hasn't thought about including influencers in your marketing strategy yet? In 2019, Saskia and Carina already concluded in our podcast episode "Is influencer marketing dead?" that influencers are an important and powerful marketing tool. And they were right: Influencer marketing is now worth 13.8 billion USD worldwide. But how do you find a perfect brand fit? In this episode, Lisa shares her experience working with influencers and Laura talks about her side: being an influence...
Einigen stellen sich beim Begriff Gendern die Nackenhaare auf, andere denken dabei an Inklusion und Sprachwandel. Aber: Warum gendern wir denn überhaupt? – als Mittel zum Zweck sagt Prof. Dr. Annika Schach. In dieser Folge des Startup Communication Podcast spricht Raphael zusammen mit der Diversity & Inclusion Expertin übers Thema Diversity in Unternehmen & Startups, darüber, wie sie als Innovationstreiber genutzt werden kann und dass Vielfalt mehr Dimensionen hat als wir denken.
Insolvenz – die größte Sorge für Startups. Sebastian, Gründer von Urmo, und seine beiden Mitgründer mussten Anfang 2021 Insolvenz anmelden. Wie sie damit umgegangen sind, das Verfahren richtig vorbereitet haben und wie der Prozess mit dem Insolvenzberater abläuft, erzählt er im Podcast. Heute sieht er die Insolvenz nicht als Fail, sondern als großes Learning!
Was ist eigentlich ein qualified Lead und wie kannst du es dir für dein Startup zu Nutze machen? Per Grunddefinition ist ein Lead erstmal eine Kontaktinformation, wie z.B. eine E-Mail Adresse. Trotzdem solltest du noch weiter filtern. Wie das am besten funktioniert, erzählen euch Saskia und Christina in unserer neuen Podcastfolge!
Ein Unternehmen zu gründen ist fast wie eine neue Beziehung anzufangen, finden Carina und Jana Hollmann vom SCE (Strascheg Center for Entrepreneurship). Etwas wahres ist da auf jeden Fall dran! Doch welche Fragen sollte man sich beim Gründen immer stellen? Denn was genau willst du mit deinem Startup erreichen und und was bist du bereit dafür zu tun?
Wie kommt man an die dicken Fische ran? Vertriebsexperte Marco-Michele Turrini gibt Einblick in Vertriebsstrategien und wie es Startups schaffen, bei großen Unternehmen einen Fuß in die Tür zu kriegen.
„Frauen dürfen sich beruflich mehr zutrauen!“ – da sind sich Bettina Engert von Acton Capital, Sophia Röpke von hrConnectum und Carina Goldschmied von Startup Communincation einig. Wenn‘s ums Bewerben für Leadership Positionen geht, sind weibliche Bewerbungen rar oder bleiben oft komplett aus, aber warum? Frauen sind hier häufig zu perfektionistisch, Männer hingegen bewerben sich selbst bei fehlenden Kompetenzen auch mal auf gut Glück und das oftmals mit Erfolg! Die drei Führungskräfte offenbare...
Carina und Saskia sprechen über ihre Erfahrungen mit Clubhouse und geben Insights in die neue Social Media Plattform. Spoiler Alert: Wir sind Fans von Audio-Formaten (as you know)!
"Also ich muss gestehen, als jemand, der aus der IT-Sicherheit kommt, sind die DSGVO Regeln nicht streng." Und Roman weiß, wovon er redet - als Mitgründer von Uniki kennt er sich mit dem Sichern von sensiblen Daten besonders gut aus. Genau deshalb ist er auch der perfekte Podcast-Partner für Christina, um über das Thema DSGVO zu sprechen. Sie reden darüber, warum regelmäßiges Auseinandersetzen mit den gewonnenen Daten so wichtig ist und welche EU konformen Alternativen es für Google und Co gibt....
