Startup BizCast - The Small Business Advice Podcast - podcast cover

Startup BizCast - The Small Business Advice Podcast

Steve Mullen•endgamepr.com
Business
Management & Marketing
Careers
Business News
Education
Small business advice, tips, and education in a short enough format for busy business owners.
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Episodes

Startup BizCast #16 – 10 Tips for Television News Interviews (Steve Mullen)

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Startup BizCast is back, after a one week break that was necessitated by my client load from EndGame Public Relations. In this week’s episode, I go solo to give 10 tips to help small business owners who are fortunate […] The post Startup BizCast #16 – 10 Tips for Television News Interviews (Steve Mullen) first appeared on EndGame Public Relations ....

Sep 26, 2007

Startup BizCast #15 – Using Local Search with your Small Business (Laurie Baldwin)

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: We’ve talked about search engine optimization on this podcast before, but there’s a search engine function that might even be more useful to businesses that sell products or services only in a specific area. Local search can give search […] The post Startup BizCast #15 – Using Local Search with your Small Business (Laurie Baldwin) first appeared on EndGame Public Re...

Sep 12, 2007

Startup BizCast #14 – How to Franchise Your Small Business (Rod Gardner)

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In small business you can’t just rest on your laurels once you’ve built a successful organization. It’s best to make moves that will help it continue to grow. This growth can take a number of forms, including expansion to […] The post Startup BizCast #14 – How to Franchise Your Small Business (Rod Gardner) first appeared on EndGame Public Relations ....

Sep 05, 2007

Startup BizCast #13 – How to Write a News Release (Steve Mullen)

There have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we’ve not discussed how to actually write a small business news release. This week I’m rectifying that problem! In episode 13, I go solo (i.e. with no interview) […] The post Startup BizCast #13 – How to Write a News Release (Steve Mullen) first appeared on EndGame Public Relations ....

Aug 29, 2007•11 min

Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey)

Like it or not, as a small business owner you are in sales. No matter what type of business you own, you need to use sales tactics on a daily basis. In this episode, we’re joined by Bill Caskey. Bill is the founder of professional sales training company Caskey Training, and co-host of the Advanced […] The post Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey) first appeared on EndGame Public Relations ....

Aug 22, 2007•13 min

Startup BizCast #11 – Five Simple SEO Tips for Small Businesses (Steve Mullen)

I’m on vacation, but the show goes on! In this solo episode, I give five tips on improving your site’s search rankings. To give you a preview (taking a suggestion from a comment on this blog), here are the tips: 1) Write good page titles 2) Maintain your website 3) Blog 4) Gather links 5) […] The post Startup BizCast #11 – Five Simple SEO Tips for Small Businesses (Steve Mullen) first appeared on EndGame Public Relations ....

Aug 15, 2007•7 min

Startup BizCast #10 – When to Quit Your Day Job (Jonathan Phillips)

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Happy 10th show to Startup BizCast! In episode 10 of the small business advice podcast that’s shorter than your coffee break, we talk about knowing when it’s time to strike out on your own. If you’ve ever thought about […] The post Startup BizCast #10 – When to Quit Your Day Job (Jonathan Phillips) first appeared on EndGame Public Relations ....

Aug 08, 2007

Startup BizCast #9 – TV News Coverage for your Small Business (Jennifer Wishon)

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Pickle SHOW NOTES: Getting television news coverage for you or your small business can give your company a big boost, because the TV station is giving you a third party endorsement as an expert in your field. While most business owners understand […] The post Startup BizCast #9 – TV News Coverage for your Small Business (Jennifer Wishon) first appeared on EndGame Public Relations ....

Aug 02, 2007

Startup BizCast #8 – Small Businesses and RSS Feeds (Steve Mullen)

I was recently told by an acquaintance that RSS feeds have been explained to him a number of times, but despite that he still doesn’t understand the technology. This isn’t the first time I’ve heard this. RSS, or Really Simple Syndication, is a great tool for small business owners to get the word out about […] The post Startup BizCast #8 – Small Businesses and RSS Feeds (Steve Mullen) first appeared on EndGame Public Relations ....

Jul 25, 2007•9 min

Startup BizCast #7 – Online News Release Tips from PRWeb (Jiyan Wei)

I talked in episode #5 about the best places to distribute your online news release. Now it’s time to talk about how to structure your release and how NOT to structure your release, so you get the most bang for your buck. As I mentioned in my episode preview, I hadn’t planned to talk about […] The post Startup BizCast #7 – Online News Release Tips from PRWeb (Jiyan Wei) first appeared on EndGame Public Relations ....

Jul 18, 2007•15 min