Do you have a big idea? Maybe it’s a business, maybe it\'s a nonprofit, maybe it\'s a message you need to share with the world. Let\'s say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donatio...
Apr 11, 20180
Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you\'ll learn in this...
Mar 30, 20180
Today, we\'re talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of people. ...
Mar 21, 20180
I’m so excited to share with you the steps we took to maximize our time and resources during our video shoots. What you\'ll learn in this episode: *Five tips for batching success*The true benefit of batching your videos Links mentioned in this episode: *My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast *Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane) *My Video Resources page *Sign u...
Mar 12, 20180
If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share? I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire. He is Chris Lane and he is a videographer and editor based in Virginia Beach. We are on the same p...
Mar 05, 20180
I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way. I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor with ...
Feb 26, 20180
How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you. In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video. Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with s...
Feb 19, 20180
Entrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.” But how do you find the right five people? That’s what we’re talking about today. What you\'ll learn in this episode: *The nine types of groups you can join to make the right connections Links mentioned in this episode: *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Click here to download the \"How To Surr...
Jan 19, 20180
We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people. Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert. Listen to our conversation and take away some really important nuggets, like wh...
Nov 16, 20170
We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales. I’d love to get your take on this. We can discuss it in the STANDOUT Facebook com...
Oct 30, 20170
Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to moderat...
Oct 25, 20170
Welcome to Episode 49, where once again I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. I have been cheering Resi Connell on for more than a year, and today, October 4, 2017, the day this podcast episode goes live, is a big day for her. It’s the culmination of months of really hard work to bring a dream to reality. Resi is a mom, she is an educator, she loves the outdoors. She is bringing together everything she loves into one life-chang...
Oct 04, 20170
If you have been thinking about using video to market yourself and your business, and something has been stopping you from moving forward, you’re in luck. This episode is full of great tips. A few weeks ago, I ran a 10-Day Video Challenge. I had not done this before and I didn’t know what to expect. But it went so well, I will be running this free challenge several times a year. So you can sign up here to be notified when the challenge runs again. I want to share what I learned from this experie...
Sep 27, 20170
We are all a work in progress and in the life of an entrepreneur, the only constant is change. You’re always learning about your strengths, your weaknesses, what you want your business to look like, how you want your business to grow and what you can do to optimize your time. That’s not a small order, is it? I’m excited to introduce you to my guest, Jocelyn Sams, the co-creator of FlippedLifestyle.com and the Flipped Lifestyle podcast. We’ll be talking about all of these things. Five years ago, ...
Sep 10, 20170
This is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together. Since she’s been in the community, she’s been featured in major publications, on other podcast...
Sep 04, 20170
Today, we’re talking about video, specifically how to get started using video. I’ve talked about creating video before. Check out Episode 41 of the STANDOUT podcast. In that episode, I outline my 10 best tips on how to look and sound great on video. But in speaking with some of my students and clients, and through my own experiences, I know you get better with video the more you create. So listen through to the end of this episode, where I’ll talk about a way for you to share the videos you crea...
Aug 29, 20170
Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time to cu...
May 19, 20170
Create a consistent stream of PR to grow your company with Dmitry Dragilev Consistent PR, which means a steady stream of free publicity, is so very valuable. Just ask Dmitry Dragilev, who used PR to grow a startup from zero to 40 million views per month. That company, Polar, was acquired by Google. Dmitry outlines what he did to create relationships with journalists, how he used the publicity to get more PR, and why he believes this skill is so important it cannot be ignored. What you\'ll learn ...
Feb 21, 20170
How to change your story and find success with Mark Sephton Mark Sephton knows a little something about changes. He’s an author and personal mentor to entrepreneurs. You may recognize his name and his voice. I interviewed him in STANDOUT episode #9. He’s about to release his second book, entitled Plot Twist. A plot twist is an unexpected development. When watching a movie or reading a book, those plot twists are necessary to hold your attention. In real life, though, a plot twist is not always s...
Feb 04, 20170
How to look and sound great on video with Cheryl Tan Today, we’re talking about visibility - specifically gaining visibility through video you create. You may have already heard about the power of video for your business. Everyone’s creating video, you hear. It converts like gangbusters, they say. But maybe you aren’t sure where to start. You’re not sure what you need to have in place before you hit record or go live. Take a listen to a Facebook Live I did recently inside the Get Media Smart Fac...
Dec 29, 20160
How to market your business when opportunity is knocking with Cheryl Tan Today, I wanted to address the second most-asked question I receive. The first one, by the way, is no surprise. It’s, “How do I get my story featured in the news?” I have articles, videos and resources here at cheryltanmedia.com where you can get answers to that and much more. Just go to cheryltanmedia.com/start. The second most-asked question isn\'t so much a question, but more of a situation, followed by a, “What do I do?...
Nov 22, 20160
Become a Twitter rockstar and reach influencers with Madalyn Sklar It’s scary to start something new, but a year ago, that’s exactly what Madalyn Sklar did. She was well known in the music industry, but then decided to do a pivot and use the social media skills she had developed to break into something even more competitive. Clearly, she is doing something right. She’s recently been named one of the 50 Must-Follow Women Entrepreneurs in 2017 in the Huffington Post. Get this. She didn’t go lookin...
Nov 07, 20160
How to create an audience of raving fans with Jennifer Briney Jennifer Briney saw the opportunity to make a difference through podcasting. She discusses bills passed by Congress on her podcast, Congressional Dish. It has been nominated for several awards. Her audience is a devoted one and now, her listeners financially support the show. But how do you move a listener from a fan to a financial supporter? Jen talks about that in-depth. And as you’ll hear, Jen is doing a lot of things right - from ...
Oct 24, 20160
What business owners can learn from nonprofits about creating media relationships with Teri Arnold This episode is a little different, and I really think you’ll learn a lot from it. I typically talk with entrepreneurs who take us through their media journey - how they’ve created relationships with influencers and gotten media attention in return. Today, I am introducing you to a dear friend who is not a business owner, but who has created some invaluable media relationships that benefit the nonp...
Oct 12, 20160
What to look for when hiring a PR expert with Julie Broad The idea of reaching out to a reporter with a media pitch is scary to some. Yes, I absolutely get it. It’s unknown. You have no idea whether your email, letter or phone call has been ignored, put aside for another day, or just deleted. But for others, the idea of networking - trying to create relationships in a crowd of dozens of strangers - that’s scary. That was how Julie Broad felt. Her solution was to figure out how to get featured in...
Oct 05, 20160
Capture media attention by serving your audience FIRST with Carrie Wilkerson Many people who have been able to grow large audiences tell me the reporters and producers call them. But wait, how do you get to that level? I know you will love my conversation with Carrie Wilkerson, an entrepreneur, speaker and author - who breaks down what she did in the very beginning, before she got featured on CNN or Fox News or Forbes. Remember, everybody starts with one follower. Those numbers grow as you work ...
Sep 27, 20160
How to write a book and receive noteworthy endorsements with Kristin Meekhof I had the chance to meet today’s guest during a conference near my home in Virginia Beach. We were both speaking and her story captured all of our hearts. Kristin Meekhof became a widow at the age of 33. She has spent the years since creating a supportive community for women just like her. She found a way to turn her grief into a gift...for others. Along the way, she has connected with names you probably know - Deepak C...
Sep 19, 20160
Want thousands of screaming fans? Learn from Louie La Vella In this episode, we’re talking about events. Live events, in particular, where people can hear your message while you’re on stage. How about an even more intimate setting where you’re at the front of a small room for a workshop? Live events can be powerful tools for creating relationships. But, the question is, how do you fill those events? How do you let people know about the event and what will move them to buy tickets and actually sh...
Sep 12, 20160
Got great press? How to capitalize on the attention with Joe Apfelbaum What is one media mention worth to your business? How about from a really big name? Quite a bit, but you may need to put in a little bit of legwork before you start to see the returns. Entrepreneur Joe Apfelbaum explains all of this, by sharing his strategy for maximizing the media exposure he’s already gotten. You may have seen him on Fox Business, or read about him in the Wall Street Journal or Business Insider. Maybe you m...
Aug 29, 20160
How to create opportunities in a crowded industry with Eliot Wagonheim If you’re in a crowded industry, how do you stand out and attract more of the right clients? That’s what Maryland lawyer Eliot Wagonheim was struggling with seven years ago. His solution was to overhaul his marketing plan and business model. As a result, his business looks very different today. Today, Eliot has a regular column in a regional business magazine, Smart CEO, he is a contributor to The Huffington Post, he has a po...
Aug 22, 20160
