Grow a 7-figure business through PR with Josh Elledge This interview with entrepreneur Josh Elledge is a case study on how to market your business through the media. He’s like me, a former journalist. I had the pleasure of meeting him in person at Podcast Movement in Chicago in July. He has successfully grown his business by turning himself into a valuable resource for journalists around the country. Hear the steps he took to launch an idea and turn it into a 7-figure machine, using, for the mos...
Aug 14, 20160
How PJ Jonas uses media attention to grow an online business PJ Jonas is a mother of 8 children. She homeschools them, she’s an entrepreneur, and she studied engineering in school. In fact, that’s when I met her, while we were both at the University of Virginia. I was an English major, by the way. Today, she, her husband, Jim, and her 8 children are working hard to grow the family business, Goat Milk Stuff. And PJ tells me, the media has been instrumental in the growth of the company. Maybe you’...
Jul 30, 20160
Welcome to STANDOUT episode #28. I’m your host Cheryl Tan with CherylTanMedia.com, and I’m so honored you have been part of my podcasting journey so far. Since the beginning of 2016, I have been telling the stories of entrepreneurs, 27 of them to be exact - sharing their steps to success, asking them about their challenges and how they overcame them. Check out the previous shows. I’ve had the chance to talk with some incredible entrepreneurs, like April Spring (episode #4), Dennis Brown (episode...
Jul 25, 20160
Take your business to the next level with Jefferson Lilly Looking for the perfect business opportunity? Be prepared to do your homework to make sure it is indeed the right fit. Jefferson Lilly easily spent hundreds of hours researching his investment in mobile home parks. It’s a real estate market that’s not often talked about, not when you consider single family homes, apartment buildings, and commercial complexes are also part of the conversation. But Jefferson decided to take the leap, with s...
Jul 16, 20160
Simple strategies to attract new customers with Doberman Dan It seems as if business success these days is tied directly to how well you master internet marketing, Facebook ads, and SEO. But, there was a time before hi-tech. Doberman Dan is going to share some old-school marketing techniques that are working incredibly well right this very minute - without an internet connection. We touch on a lot of topics in this STANDOUT episode - from overcoming business failure, to direct response, to the o...
Jun 20, 20160
Write books, expand your reach & attract new clients with Diane Gardner It’s certainly not easy to start over. Just ask Diane Gardner, an accountant who has had to do it more than once. After the most recent reinvention, she realized she needed to make some big changes to her business model or her business just wouldn’t survive. She knew she needed to expand her reach, and attract customers who were not only in her zip code, an area that has only 6000 residents. That meant going way outside ...
Jun 13, 20160
The reason why your podcast isn\'t making money with Jonathan Rivera Entrepreneurs I meet have several traits in common. The main thing that unites them is the ability to look at failures, not so much as failures, but as opportunities to learn. You’ll hear that in my interview with Jonathan Rivera. You will learn about his many ups and downs in school, in work, and in business. But you’ll also hear about his lessons learned, about the power of listening, and why it pays to cultivate relationship...
Jun 06, 20160
Products, Patents & Partnerships with Jane Birdwell If you have ever had an idea for a must-have product, then this episode is for you. Jane Birdwell created a solution for a problem she saw while hosting parties for her friends and family. The result - Tablevogue, fitted table covers. Her background in marketing and advertising came in handy, but she compares her business journey with jumping hurdles. Lots of ups and downs. She shares the things she wished she had known before creating a pr...
May 30, 20160
Get new clients by creating a WOW factor with John Dwyer If you’re a business owner trying to attract the attention of new clients, then you’ll want to hear what John Dwyer says. His methods are different than what you may have heard before. He calls it direct response marketing...with a twist. I really enjoyed my chat with JD, who is from Australia, and he spills the beans on his WOW attraction formula, which he says is responsible for $15 billion dollars in extra sales for businesses in a wide...
May 22, 20160
From solopreneur to entrepreneur with Stacy Tuschl I had the opportunity to speak at the Modern Femme Convention in Virginia Beach this past weekend, a wonderful gathering of people supporting women in business. It’s fitting that my guest for this episode is Stacy Tuschl, an entrepreneur in Wisconsin who grew a 7-figure business from an idea she started while in college. She is now in the business of guiding women to entrepreneurial success. I talk with a lot of people who are trying to figure o...
May 16, 20160
Cultivate passion in your company. Leadership lessons with Jeff McManus How do you motivate your team to do its very best? How do you help them see the vision for your company? How do you know if you’re doing a good job? Jeff McManus is the Director of Landscape Services at the University of Mississippi, and when you listen to this podcast episode or watch the video, you’ll learn things weren’t all rosy on the Ole Miss campus. The scenery has changed dramatically under his watch and we’ll discus...
May 09, 20160
Want to attract strong leads? Try podcasts says Tom Schwab Listen to your customers because they will tell you everything you need to know. But what if you need to attract the attention of those customers first? Tom Schwab suggests you take a closer look at podcasts to attract them. He says you should find podcasts that appeal to your target audience and share your expertise there. If you listen to this episode, you’ll learn how to turn those listeners into something more. What you\'ll learn in ...
May 02, 20160
Scale your charisma using video marketing with Jeff Leo Herrmann If you’ve been trying to figure out how to get in front of your perfect clients on a mass scale, then this episode is for you. Jeff Leo Herrmann is the Chief Revenue Officer at digital marketing agency Fathom, as well as the host of the podcast, Publish or Perish FM. He believes, like I do, there is real power in content marketing. Share your expertise consistently and your tribe will find you. Want maximum impact? Jeff is a huge p...
Apr 25, 20160
Mistakes entrepreneurs make when growing their companies with Shelley Smith We all learn differently, and in this episode, we’re talking about learning from our mistakes. Shelley Smith, the founder and CEO of Premier Rapport, says she is learning all the time. And she’s turned those life lessons into a true education for the business leaders she guides. Shelley started out in the corporate world and transitioned into the entrepreneurial one, offering executive support to the leaders of companies...
Apr 18, 20160
Grow your company by hiring an executive assistant with Joan Burge Today, we’re talking about getting help. And how, if you have the right help, you can see incredible growth in your business. We discussed it with business coach Allison Maslan in STANDOUT Episode 13 and with entrepreneur Jim Palmer in STANDOUT Episode 15. But what is the best way to work with assistants who could be the key to your success? Joan Burge is the founder and CEO of Office Dynamics International. She was an executive ...
Apr 11, 20160
Strategies to create your own dream business with Jim Palmer Jim Palmer is known as the Dream Business Coach. He has created a successful business that gives him time to spend with his wife, children, and grandchildren. He is the founder of the Dream Business Academy and is the creator of No Hassle Newsletters, a ‘done-for-you’ newsletter marketing program used by hundreds of clients internationally. In our interview, Jim discusses how he came up with this program. It hasn’t been an easy journey...
Apr 04, 20160
Create a passive income stream using vending machines with Matt Miller Matt Miller is the founder of School Spirit Vending, a Texas-based company that provides year-round passive fundraising for schools around the country. Matt started out in the military, as an Air Force pilot, then moved to the corporate world. Through it all, Matt had always been fascinated with the idea of creating passive income. He was determined to find a way to make money while he slept. It was far from easy, but he says...
Mar 28, 20160
Scale your company for success with Allison Maslan When failure is not an option, you learn so much about yourself - how much you are capable of accomplishing, how much you’re willing to put yourself out there, how much work you will do to reach your goals. Allison Maslan knows what that’s like. At one point, she was a single mom who could not fail. It just wasn’t an option. And she didn’t, building 10 successful companies from the ground up. She is the CEO of Allison Maslan International, a glo...
Mar 21, 20160
The benefits of buying a business with Ace Chapman Today, we’re talking about one man’s solution to business failure. I do hate to talk about failure, but the odds are not in our favor. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Ace Chapman is convinced buying an existing business is the way to create the life and earn the income you want. We cover a lot of ground in this interview, so if you’re even thinking this could be an option, y...
Mar 14, 20160
How to create extraordinary relationships with Jason Treu Relationships are the cornerstone of your success. I believe that, and my guest, Jason Treu, does, too. Jason uses skills he is naturally very good at - meeting people, building relationships, making connections - to help entrepreneurs. He is the author of the best-selling book, \"Social Wealth,\" and he is a business and executive coach based in Dallas, Texas. If you’re struggling with trying to figure out how to create authentic relatio...
Mar 07, 20160
How niching down opened up opportunities for Jessica Rhodes Jessica Rhodes is always listening. She started her entrepreneurial journey as a virtual assistant, and simply by listening to what her clients were asking for, created a way to increase their visibility and give them more opportunities for success. She is the Founder and CEO of Interview Connections, which is a highly-focused service that books guests for podcasts. What will you learn in this episode: *How Jessica started a business ou...
Feb 29, 20160
Mark Sephton started out in the hospitality industry and realized he wanted something more - more opportunities, more fulfillment, more growth. He took a big scary leap and started investing in himself. Now an author and mentor for entrepreneurs all over the world, Mark shares his habits for success in business and life. What you will learn in this episode: *The moment Mark knew when he needed to break out of his comfort zone and invest in himself *How to create the best version of yourself in b...
Feb 21, 20160
How to connect with influencers on LinkedIn with Dennis Brown Dennis Brown is a serial entrepreneur who is embracing social media to connect with influencers, and wants to share some valuable tips so you can succeed using it as well. Before you check out our interview, I mentioned one of Dennis’ companies was recognized in the Inc. 5000. It was actually named in the Inc. 500. Even better! Kudos to him! In a career that has spanned more than 20 years, Dennis at first focused his attention in what...
Feb 15, 20160
Passion, Purpose & Profit with Steve Alpert So often, you think that once you make the decision to change your life, you’ll find success right away. That overnight, you’ll be rolling in money and fame. It does not work that way. Just ask Steve Alpert, who left a successful career in TV news & filmmaking to become an artist. He will tell you that it was hard, really hard, and he couldn’t have done it without the emotional and financial support of his wife, Dorothy. But, he will also say w...
Feb 08, 20160
Want a successful business? Run marathons says Eugene Thompson Eugene Thompson’s design business is on fire. His company, Ionic DeZign Studios is based in Virginia Beach, Virginia. He has just acquired another company in another city and his bustling offices are handling up to $75 million dollars of design work a year. Eugene has been in business for 16 years, so he’s used to being an entrepreneur. As you’ll hear in this episode, he’s been doing fine, but over the last couple of years, his busin...
Feb 01, 20160
Disrupting an established industry with Aaron Montgomery Why did you go into business for yourself? Was it for the chance to be in charge, to create your own path, to find the intersection of what you love to do with a way to make money doing it? It’s safe to say that our next guest felt that way. Aaron Montgomery will tell you he feels incredibly fortunate to be doing what he loves - in an industry he is passionate about. But he will also tell you it’s not an easy journey - that some parts of g...
Jan 25, 20160
Rebounding From Recession Using Social Media with April Spring April Spring, designer and founder of Foxers, a boutique apparel brand, discusses the ups and downs of creating a fashion brand. She shares actionable tips on how she and her husband, Alex, were able to grow the business to 7 figures in about 10 years. What you\'ll learn in this episode: *How a nagging problem gave April the idea for her boutique apparel brand *How April used her network to validate the idea *Even without a formal de...
Jan 17, 20160
Having an entrepreneurial mindset is critical for success. Facing challenges head on, putting in the work, listening to customers and adapting to what they want, surrounding yourself with smart advisors, planning for growth - all are keys to moving up in the business world. Duane Thompson, the CEO of Sabrosa Foods, did just that. The Norfolk, Virginia-based company produces an all-natural specialty salsa. But it was Duane\'s willingness to pay attention, to take risks, and to say yes that propel...
Jan 12, 20160
Ever have a great idea you know will make money? An idea that has the potential to grow into something really, really big? What do you do then? Mary Kay Ash, the founder of Mary Kay Cosmetics, said this: “Ideas are a dime a dozen. People who implement them are priceless.” Teresa Denham took her idea and ran with with it. I met Teresa Denham several years ago. I was hosting a lifestyle TV show at the time and her story caught our attention. She had created gloves with pompoms sewn onto the ends o...
Dec 26, 20150
I love listening to podcasts. Pick a topic, choose a show, listen when you want to. The format allows you to get to know the hosts and the interviewees. It\'s why I have wanted to create my own show. In fact in 2015, I created two of them. The first one outlines the steps you can take to get media exposure for yourself or your company. You can listen to those episodes here. The second one allows me to ask questions - a lot of them. The entrepreneurs I\'m talking with are standouts in their indus...
Dec 17, 20150
