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Spill The Ink

Michelle Calcote Kingrep-ink.libsyn.com
Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
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Episodes

Digital marketing tips for AEC firms with Lindsay Diven of Marketers Take Flight

Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field. She works closely with her clients and team at Full Sail Partners to research new connectors and how to use them to streamline processes. She is the Founder of Marketers Take Flight , which provides proposal and career development for marketers. She also hosts a podcast of the same name. Previous to her current work, she served as the Director of Marketing and Business Development...

Jan 10, 202230 min

How law firms can master responding to RFPs with Matthew Prinn of RFP Advisory Group

Matthew Prinn is an executive with 20 years of experience in legal pricing, marketing and operations. He is the current Principal at RFP Advisory Group , which works with general counsel to manage legal spend and requests for proposals. He honed his expertise at K&L Gates, where he worked for over a decade in business development. Over his career, Matthew has operated on both the buying and selling side of legal services, giving him a unique perspective on RFP. In this episode: While law fir...

Jan 03, 202232 min

The legal media series: Valerie A. Danner With Legal Management Magazine

Valerie A. Danner is the Senior Managing Editor of Legal Management magazine , which is the flagship publication of the Association of Legal Administrators. Legal Management is published 10 times a year and features scholarly articles targeting law firm managers and managing partners. Valerie has served as an editor at several prestigious companies, including Krames StayWell, the Institute of Real Estate Management, and the American Massage Therapy Association. Across her positions, she has more...

Dec 27, 202115 min

The market for 'revenue enablers' in today's law firms with Jennifer Johnson of Calibrate Legal

Jennifer Johnson is the Founder and CEO of Calibrate Legal , a consultancy that specializes in recruiting services and legal marketing. They work with diverse applicants to find their way in the legal industry and help law firms achieve the results they’re working towards. She has two decades of experience in her field, having spent six years at an Am Law 100 firm. Over the years, Jennifer has served in multiple leadership roles, including Secretary of the International Board of Directors for th...

Dec 20, 202135 min

Teaching you how to write and manage winning AEC proposals with Matt Handal of Help Everybody Everyday

Matt Handal is a specialist in contracts, helping firms of all kinds write winning contracts on projects ranging from $500,000 to $2 billion. In 2009, he started his own agency, Help Everybody Everyday , which offers both proposal services as well as instructional content. Concurrently, he continues to work as a Business Development Manager at Trauner Consulting Services, Inc., where he’s worked for more than 18 years. Matt is best known for his book Proposal Development Secrets , which shares h...

Dec 13, 202140 min

Account-based marketing for AEC firms with Perryn Olson of REX.one

Perryn Olson is a renowned leader in both marketing strategy and business technology, serving as the Vice President of Marketing for REX.one . The company provides comprehensive engineering and construction solutions under a single umbrella. He has also worked for other businesses in the construction industry including The Brand Constructors and Hinge Marketing. Perryn is a Certified Marketer through the Society for Marketing Professional Services (SMPS) and was the former President of the Louis...

Dec 06, 202144 min

Leadership, education and diversity in architecture with Marc Teer of Black Spectacles

Marc Teer is the Founder and CEO of Black Spectacles and Spectacular. Black Spectacles is a business that offers online videos for architects including courses and tutorials. Their democratized approach to learning is designed for newcomers and established architects alike. He is a Member of The Economic Club of Chicago and the Entrepreneurs’ Organization. Marc has learned what architects need to thrive through firsthand experience, working in architecture for Gensler and Legat Architects. He re...

Nov 15, 202130 min

Navigating the legal industry’s rapid changes with Gerry Riskin of Edge International

With a long and intensive career, Gerry Riskin has made his name in consultation for law firms. He is a Co-founding Partner at Edge International , serving clients around the globe for nearly 40 years. His specialties include leadership, governance and structure within law firms. He has served the Conference Board of Canada and is a Visiting Fellow for The College of Law in London among other universities. Gerry is also an author, writing books such as The Successful Lawyer , Herding Cats, beyon...

Nov 08, 202139 min

How to make virtual events more engaging, interactive and magical with Ken Sky

Ken Sky is an expert on virtual event production and is the primary producer and coach at Ken Sky Unlimited . He particularly specializes in Zoom meetings, transforming the mundane into engaging. He also works in seminars, conferences, ceremonies and all kinds of meetings. He is the Co-founder of a DIY executive coaching program. Until recently, Ken also worked at the YMCA-YWCA of Winnipeg as a Childcare Supervisor. In addition, he also worked as a technical trainer and RESP account administrato...

Nov 01, 202148 min

How law firm culture impacts business development with David Freeman

David Freeman is an expert in law firm leadership, currently serving as a consultant for both individual lawyers and law firms through the David Freeman Consulting Group . He specifically works with law firms on their leadership, business development and client service. He has also started focusing on remote work consultation in the wake of COVID-19. David is also the Founder of Law Firm CultureShift which was started to work with leadership teams and improve culture at law firms. He is an estab...

Oct 25, 202138 min

Business development tips from a former big-law attorney turned coach with Elise Holtzman of The Lawyer’s Edge

Elise Holtzman is a trusted attorney and a certified coach. She is best known as the President and Founder of The Lawyer’s Edge — a boutique firm that provides guidance and resources to both attorneys and organizations. She has been coaching and consulting lawyers for over 13 years, drawing from her own experience in law. Elise is also the host of The Lawyer’s Edge Podcast , where she interviews successful attorneys, legal marketing specialists, business leaders and authors. Elise has worked for...

Oct 18, 202134 min

How law firms can survive a PR crisis with crisis simulations featuring Bill Coletti of Kith Crisis Management

Bill Coletti is a global crisis strategist, a C-suite advisor and a reputation management specialist. He is the CEO of Kith Crisis Management, which works with businesses to improve crisis communication and manage public perception. He has more than 25 years of experience working with global corporations such as Target, AT&T and American Airlines. Prior to Kith, Bill served as the Executive Vice President of Hill+Knowlton Strategies and as a Senior Strategist at Public Strategies. He worked ...

Oct 04, 202140 min

How law firms can make lasting changes in diversity and inclusion with Chris Kirby and Dominica McGinnis of Bridgefield Group

Chris Kirby is an established professional coach and the Founder of BridgeField Group . He has worked as a business development coach since 2000, working initially for the WJF Institute before founding PCT Solutions in 2005. He then founded BridgeField Group which offers development and diversity programs for firms of all sizes. He has firsthand experience in law, having started his career as an attorney. Now he uses the experience to give firms and individual clients the tools they need to exce...

Sep 27, 202155 min

Marketing tips for solo attorneys and small firms with Allison Williams of The Law Firm Mentor

Allison Williams is a renowned lawyer, business coach and the proud owner of both Law Firm Mentor and the Williams Law Group, LLC . She most recently founded Law Firm Mentor to help small law firms achieve growth and increase revenue. She is also the current CEO for Williams Law Group which operates as a full-service family firm. Allison is an acclaimed lawyer, operating as a Fellow of the American Academy of Matrimonial Lawyers and certified by the Supreme Court of New Jersey for Matrimonial La...

Sep 20, 202144 min

How to improve your law firm’s LinkedIn with Stefanie Marrone of Stefanie Marrone Consulting

Stefanie Marrone is a consultant for law firms of all sizes as well as B2C and B2B companies. She brings almost 20 years of legal marketing experience to the table, working for notable firms such as Sullivan & Cromwell and Morrison & Foerster over the years. Before she switched over to full-time consulting, her last position was the Director of Business Development and Marketing at Tarter Krinsky & Drogin LLP. Stefanie has also spent much of her career as a prolific writer, getting h...

Sep 13, 202143 min

How to become a reliable media source with Christopher Melcher of Walzer Melcher LLP

Christopher Melcher is a leading name in the field of family law and a Partner of Walzer Melcher LLP . He primarily works with celebrities, business owners and trust beneficiaries in divorce cases. His specialization lies in discretional practice and navigating the financial aspects. Christopher brings over 27 years of total experience to the table for his clients, with almost 20 of those at his current firm. His first experience as a lawyer came from his father’s law firm where he handled crimi...

Sep 06, 202145 min

Raising the standards for legal surveys and awards with Kerry Benn of Law360

Kerry Benn is the Director of Series, Surveys and Data of Law360 , working with her team to manage their data and surveys. The subscription-based news source has a staff of over 170, staying up to date on legal developments and intellectual property. She has worked for the news outlet for more than eight years, starting as an Assistant Managing Editor. Kerry has had a rich career in editing, also working for the Dow Jones and Mail Tribune before her current position. Outside of her work, she was...

Aug 30, 202139 min

The power of research in content marketing with Michele Linn of Mantis Research

Michele Linn is a content marketing guru, having worked in the field since its early days. She is the Co-founder and Chief Strategy Officer of Mantis Research , which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio’s Top Women in Media in 2015. Michele cut her teeth as the Head of Editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow ...

Aug 23, 202125 min

Holding law firms to a higher standard with Elizabeth Petit of Best Lawyers

Elizabeth Petit is the Director of Research and Development and Managing Editor at Best Lawyers . Her role involves oversight of planning, research and execution for the company’s programs, including Best Lawyers and Best Law Firms. She also works as Best Lawyers’ in-house Project Manager for any of their new business ventures. Elizabeth’s career branches into arts management at First Avenue Associates and as adjunct faculty of art history at the University of South Carolina. Despite her many ro...

Aug 16, 202133 min

The thorough process of ranking law firms with Michael Rafalowich of Euromoney Institutional Investor

Michael Rafalowich is the Litigation Managing Editor at Euromoney Institutional Investor. He has been with the company for more than 12 years, entering as a writer and editor before starting his current position in 2013. Euromoney is among Europe’s greatest financial institutions and a leader in business publishing with Benchmark Litigation. Michael is known as a proficient writer and researcher, with his main expertise in legal and financial industries. His diverse career has spanned from freel...

Aug 09, 202152 min

How to differentiate and market your law firm with Ken Hardison of PILMMA

Ken Hardison is the President of PILMMA , a marketing and management resource designed for attorneys. PILMMA, or the Powerful Innovative Legal Marketing and Management Association, works to provide its members with the tools and education to grow their law firm. In conjunction with his company, Ken is also a legal marketing coach and certified Scaling Up coach, having worked in the industry for more than 30 years. In that time, he has developed and sold two different seven-figure law firms. Know...

Aug 02, 202131 min

Revolutionizing marketing through meaningful videos with Melissa Costello of melissacostello.com

Melissa Costello is the Creative Lead and Chief Storyteller at MELISSACOSTELLO.com. Her passion is found in telling the stories of people and businesses through creative video marketing. She started the company in 2016 and has worked with clients such as Magic Johnson and President Barack Obama. Melissa has been awarded domestic and international honors for the videos she produced over a 30-year career. Now she applies those same skills to help companies of all sizes establish their brand. In th...

Jun 28, 202129 min

Making the most of your social media with Adrian Dayton of Clearview Social

Adrian Dayton is the Founder and CEO of ClearView Social , a company that helps simplify social media for professionals. He is known for his keen understanding of social media and business development for lawyers, having practiced law himself in the past. Adrian has trained over 22,000 professionals and often shares his knowledge as a keynote speaker and retreat facilitator. Adrian is also a writer whose work has been published in Forbes , Above the Law and the National Law Journal . He is the a...

Jun 22, 202130 min

Accelerating business development for law firms with David Ackert of Ackert Inc.

David Ackert is a pioneer in business development innovation and is the Founder and President of Ackert Inc . He has over two decades of experience in developing revenue acceleration programs, including Trainer, Viewer and Pipeline. He serves as Founder for the Executive Roundtables for Law Firm Leaders and The Business Development Institute, both of which seek to give lawyers the tools they need to succeed. David has mentored thousands of professionals over his extensive career. He continues to...

May 13, 202138 min

Cultivating the next generation of lawyers with Wendy Merrill of DRI

Wendy Merrill is a successful businesswoman of many titles, including author, executive, speaker and consultant. She is currently the Executive Vice President of Growth Strategy and Branding at DRI , which seeks to sharpen the skills of defense attorneys. Simultaneously, Wendy still serves as the Founder of StrategyHorse Consulting Group. Their passion is to inspire leadership and growth in young professionals through unique workshops and retreats. Wendy’s first book, Path to Impact: The Rising ...

May 07, 202131 min

Managing partner series: Aaron Y. Strauss of A.Y. Strauss

Aaron Y. Strauss is the Founder and Managing Partner of A.Y. Strauss , a firm that provides legal counsel for commercial transactions and litigation in the areas of commercial real estate, construction contracting, labor and employment, bankruptcy and franchising law. At A.Y. Strauss, Aaron is responsible for establishing the firm’s long-term strategy and vision. He oversees a team of nationally recognized attorneys who deliver top-level professional work and personalized, highly responsive serv...

Apr 29, 202125 min

Managing partner series: Ken Levinson, Levinson and Stefani

Ken Levinson is a Founding Partner of Levinson and Stefani , a Chicago-based firm focusing on personal injury law. Ken has spent over 20 years helping represent disenfranchised clients against corporate giants, and he serves as an advocate for accident survivors and child safety. Ken is also the Vice-Chair of the American Association for Justice Trucking Group and the co-author of the latest edition of Litigating Major Automobile Injury and Death Cases . Ken has been recognized as one of the top...

Apr 22, 202126 min

Managing partner series: Jamie Rubin, InfoLawGroup LLP

Jamie Rubin is a Partner at InfoLawGroup LLP , a national boutique law firm focusing on the intersection of privacy and data security, technology, advertising and marketing. Jamie specializes in advertising, marketing and promotions law, new media law, technology law, privacy law and entertainment law. At InfoLawGroup LLP, Jamie works on national and digital advertising campaigns, celebrity spokesperson agreements, sweepstakes, user-generated content promotions and much more. He is recognized as...

Apr 15, 202135 min

Building your personal brand through networking and business development

Steve Fretzin is a three-time author, business development coach for attorneys and President of FRETZIN, INC . He is also a ProVisors Group Leader and host of the podcast, BE THAT LAWYER . Steve has 16 years of experience helping attorneys double or triple their books through engaging programs and free resources. At FRETZIN, INC., Steve uses his 20 years of coaching experience to work with attorneys in all practice areas. He provides business development coaching and training, peer advisory, str...

Apr 08, 202135 min

Managing partner series: Andrew Schpak, Barran Liebman LLP

Andrew Schpak is the Co-Managing Partner of Barran Liebman LLP . At Barran Liebman LLP, Andrew has worked with government entities, businesses of all sizes and nonprofit organizations to represent management in employment litigation and provide advice on employment matters. In addition to his work at Barran Liebman LLP, Andrew serves as a Member of the Board of Governors for the American Bar Association (ABA), is a Board Member for the Portland Business Alliance and is a Member of the ABA Standi...

Apr 01, 202126 min
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