YouTube Tops Discovery, Oxford Road Ranks Shows by ROI, & More
Jun 22, 2026•5 min•Ep. 904
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Episode description
Today in the business of podcasting:
- New Sounds Profitable and JAR Podcast Solutions research finds 61% of podcast listeners discover their favorite shows through YouTube and social media, with YouTube now the most-used podcast platform ahead of Spotify and Apple Podcasts.
- Penske Media Corporation is acquiring the remaining assets of Vox Media, including The Verge, Eater, and SB Nation, completing the breakup of one of digital media's largest independent companies while the podcast network goes to James Murdoch's Lupa Systems.
- Oxford Road released its Top Performing International Podcasts ranker, scoring shows on advertiser return on investment rather than download counts and drawing on roughly $1.8 billion in verified podcast ad spend.
- Ad Results Media argues podcast marketers must plan beyond audio, citing Nielsen data on host-read recall and YouTube's 1 billion monthly podcast viewers to make the case for integrated audio, video, and social campaigns.
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