YouTube's New TV Tools, Prompted Playlist on Spotify, & More
Apr 07, 2026•6 min•Ep. 849
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Episode description
Today in the business of podcasting:
- YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot support on smart TVs.
- Despite sports podcasting's success in the U.S., sports podcasts barely register in Latin America's Spotify charts, but Genuina Media's David R. González sees the 2026 FIFA World Cup as a major growth opportunity for LatAm sports podcasters and advertisers.
- Spotify has launched a beta Prompted Playlist feature for podcasts, letting Premium users in seven markets use generative AI to build and auto-update personalized podcast playlists.
- Podcast strategist Steve Raizes shares how two structural changes, cold opens and episode callbacks, helped a struggling show achieve a 264% increase in cumulative downloads and views.
- Audacy is cutting jobs across its broadcast radio division and consolidating around a regional leadership structure, with the podcasting side of the business appearing unaffected.
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