Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.

Sounds Profitable

Aug 12, 2025•6 min•Ep. 633

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Episode description

Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy.

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