Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
May 02, 2024•4 min•Ep. 319
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Episode description
Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering.
Find links to every article mentioned and the full write-up here on Sounds Profitable.com
Find links to every article mentioned and the full write-up here on Sounds Profitable.com
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