Spotify Leaves IAB, GroupM Reclassifies YouTube, & More
Apr 22, 2024•5 min•Ep. 309
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Episode description
Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective.
Find links to every article mentioned and the full write-up here at Sounds Profitable.com
Find links to every article mentioned and the full write-up here at Sounds Profitable.com
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