Radio, Podcasting, And The Portuguese Man o’ War
May 27, 2026•9 min•Ep. 890
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Episode description
Make your own Cannes Lions announcement graphic!
Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.
- Written by Tom Webster
- Edited and narrated by Gavin Gaddis
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