NRF Projects Healthy Holidays, Research Fueling Creativity, & More - podcast episode cover

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

Oct 20, 20257 minEp. 677
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Episode description

Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creators might be their downfall, media buyers are anxious about setting 2026 budgets given 2025's volatility, and U.S. consumers expect to spend upwards of $900 on average this holiday shopping season.


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