How Is Podcast Adtech Different From All Other Adtech?

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:

• How we're still in the early days of building technology specifically made for podcasts
• How we need to build software that makes the process of buying and selling ads more seamless
• How we need better attribution technology because downloads aren't enough
• Why Conor recommends that publishers build out other content channels beyond podcasting

Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links:

• Conor McKenna
• LUMA Partners
• The Download
• Sounds Profitable: Narrated Articles
• SquadCast

Credits:

• Hosted by Bryan Barletta
• Hosted by Arielle Nissenblatt
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Sounds Profitable Theme written by Tim Cameron

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