How Brands Can Lift Minority-Owned Media & 2 Other Stories
Apr 27, 2023•10 min•Ep. 89
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Episode description
This week on The Download:
And in Quick Hits:
For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast
- How Brands Can Lift the Tide of Minority-Owned Media
- More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.
- What Marketers need to know about Generation Zennial from social media and buying habits
And in Quick Hits:
- Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas.
- Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assurance, Veritonic has been validated as having effective enterprise-level security for customer data.
- Audioboom publishes 2022 Annual Report & Financial Statements. The company reports double-digit growth in several key metrics.
- WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch by Stephen Lepitak. This is the third acquisition by WWP in the past month, along with technology-focused social influencer marketing agencies.
For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast
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