Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More
Jul 15, 2025•5 min•Ep. 612
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Summary
Today's podcast business news includes Google's new indexing of Instagram content, potentially boosting podcast discoverability and advertising, alongside an interview highlighting the power of podcast search optimization (PSO). The episode also delves into the maturing creator economy, noting its challenges like creator burnout and its shift towards traditional media structures. Finally, it discusses the IAB Tech Lab's initiative to formalize content usage for LLMs, aiming to give publishers more control and revenue from AI scraping, along with other industry updates.Episode description
Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers.
Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.
Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.
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