Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episodes

Netflix 👀 Podcasters, IAB Ad Revenue Report, & More

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable....

Apr 21, 2025•7 min•Ep. 555

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. For every article mentioned, visit here on Sounds Profitable.

Apr 18, 2025•9 min•Ep. 554

Podcast Ad Versatility, CTV Transparency Concerns, & More

Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all articles mentioned here on Sounds Profitable.

Apr 17, 2025•4 min•Ep. 554

Podcasting: The Most Versatile Medium

This episode explores podcasting's unique versatility in advertising, highlighting how it seamlessly integrates audio and video to reach audiences across different platforms. It emphasizes the adaptability of podcasting to consumer preferences, making advertising more effective and less intrusive. The discussion also touches on the receptiveness of podcast audiences, including YouTube Premium subscribers, to host-read sponsorships.

Apr 17, 2025•6 min•Ep. 553

Podcasting's Advertising Landscape, 🌎Spotify Outage, & More

This episode covers Sounds Profitable's advertising landscape research, Spotify's global outage, the importance of video podcast ads, the rise of influencer marketing spending, and Nielsen's insights into TV viewing trends, including the impact of live content and streaming services.

Apr 16, 2025•6 min•Ep. 552