Sounds Profitable - podcast cover

Sounds Profitable

Bryan Barlettawww.spreaker.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episodes

Ad-Skipping's Impact, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 05, 20248 minEp. 379

Ad Skipping's Real Impact, UK Podcasting Growth, & More

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 01, 20244 minEp. 378

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 31, 20243 minEp. 377

The Hidden Cost of Ad-Skipping

A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Jul 31, 20247 minEp. 376

Top Podcast Q2 Performance, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 30, 20243 minEp. 375

Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 29, 20244 minEp. 374

Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More

Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 26, 202410 minEp. 373

New IDs in Podcasting, Micro-Influencer Rates 📈, & More

Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 25, 20245 minEp. 372

Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More

Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 24, 20244 minEp. 371

Educational Opportunities for the Podcast Industry

Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....

Jul 24, 20248 minEp. 371

Google Keeps 🍪(Kinda), Spotify's Q2, & More

Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM? Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 23, 20243 minEp. 370

AI Ethics for Ads, Podcasting's Olympic Potential, & More

Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 22, 20245 minEp. 369

Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More

Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 19, 20249 minEp. 368

What Your Podcast Can ✂️, From Athlete to Influencer, and More

Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 18, 20244 minEp. 367

Podcasting Gets Global, Programmatic Tempts CTV, and More

Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 17, 20244 minEp. 366

What Has Your Podcast Got To Lose?

This week Tom Webster provides an exercise in trimming the fat from your podcast. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Jul 17, 20247 minEp. 365

Rapid Misinformation, Audio's Prime Advantage, and More

Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 16, 20243 minEp. 364

Sports Explosion, Going Long on YouTube, and More

Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 15, 20245 minEp. 363

Women's Sports A Good Bet, Spotify Adds 💬, & More

Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 12, 20249 minEp. 362

TAL Ad Sales Switch, Creators @ Cannes Lions, & More

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 10, 20243 minEp. 360

What Border Collies Can Teach Us About Podcasting

This week Tom Webster explains the lessons podcasting can learn from man's best friend. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Jul 10, 20246 minEp. 359

Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More

Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 09, 20244 minEp. 358

Managing Misinformation, Tackling Sports Podcast Ads, & More

Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 08, 20244 minEp. 357

Making Logos Loud, Sports Driving Standardization, & More

Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 03, 20244 minEp. 356

YouTube Trends Report, Where Gen Z Gets News, & More

Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 02, 20245 minEp. 355

News Producers ❤️ Podcasts, Updates from Vidcon, & More

Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 01, 20244 minEp. 354

Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More

Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 28, 202410 minEp. 353

Olympic Advertising Strategies, Acast's UK Election Campaign, & More

Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Jun 27, 20244 minEp. 352

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 26, 20245 minEp. 351