Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 05, 2024•8 min•Ep. 379
Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 01, 2024•4 min•Ep. 378
Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 31, 2024•3 min•Ep. 377
A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Jul 31, 2024•7 min•Ep. 376
Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 30, 2024•3 min•Ep. 375
Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 29, 2024•4 min•Ep. 374
Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 26, 2024•10 min•Ep. 373
Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 25, 2024•5 min•Ep. 372
Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 24, 2024•4 min•Ep. 371
Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....
Jul 24, 2024•8 min•Ep. 371
Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM? Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 23, 2024•3 min•Ep. 370
Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 22, 2024•5 min•Ep. 369
Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 19, 2024•9 min•Ep. 368
Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 18, 2024•4 min•Ep. 367
Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 17, 2024•4 min•Ep. 366
This week Tom Webster provides an exercise in trimming the fat from your podcast. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Jul 17, 2024•7 min•Ep. 365
Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 16, 2024•3 min•Ep. 364
Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 15, 2024•5 min•Ep. 363
Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 12, 2024•9 min•Ep. 362
Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 11, 2024•5 min•Ep. 361
Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 10, 2024•3 min•Ep. 360
This week Tom Webster explains the lessons podcasting can learn from man's best friend. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Jul 10, 2024•6 min•Ep. 359
Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 09, 2024•4 min•Ep. 358
Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 08, 2024•4 min•Ep. 357
Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 03, 2024•4 min•Ep. 356
Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 02, 2024•5 min•Ep. 355
Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 01, 2024•4 min•Ep. 354
Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 28, 2024•10 min•Ep. 353
Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jun 27, 2024•4 min•Ep. 352
Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 26, 2024•5 min•Ep. 351