The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/ GWAR (GWAR!) https://gwar.net NY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.html My 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/ Who Was Prince? https://www.dcpofficial.com/who-was-prince A better explainer of NFTs than I am: https://www.the...
Nov 12, 2021•19 min•Ep. 21
What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language. Sean King of Veritone One https://soundsprofitable.com/update/sounds-proftable-in-spanish Check out the Open Voice Network Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable....
Nov 08, 2021•40 min•Ep. 6
Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter. Pete Birsinger of Podscribe https://soundsprofitable.com/update/deepdive-into-adtech Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wi...
Nov 01, 2021•36 min•Ep. 5
A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321 Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics John Spurloc...
Oct 29, 2021•18 min•Ep. 20
Lets learn about lift reports and audience insights, and what those can do for you and your company. Megan Johnson of Podsights https://soundsprofitable.com/update/audience-insights Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme w...
Oct 25, 2021•32 min•Ep. 4
My Podcast Movement keynote: https://youtu.be/Ggy6Bs1FsLI Underlying data and observations about Facebook: https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Support the show at Buy Me A Coffee! https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information....
Oct 22, 2021•8 min•Ep. 19
This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money. Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertio...
Oct 18, 2021•35 min•Ep. 3
Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications ! Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanish MARVEL.ai: https://www.veritone.com/applications/marvelai/ Join us for more narrated articles!: https://soundsprofitable.supercast.tech/ See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information....
Oct 14, 2021•11 min•Ep. 47
The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/ Buy Me a Coffee!: https://www.buymeacoffee.com/Tomwebster As always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gs See omnystudio.com/listener for privacy information....
Oct 14, 2021•7 min•Ep. 18
Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned. Claire Fanning of SXM Media https://soundsprofitable.com/update/programmatic-podcast-ads-upfront Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic ins...
Oct 11, 2021•52 min•Ep. 2
Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable. ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.sup...
Oct 04, 2021•20 min•Ep. 1
The Tucker Carlson graph Most recent Share of Ear Share of Ear by device Support the show at: https://www.buymeacoffee.com/Tomwebster Subscribe to the I Hear Things newsletter at http://tomwebster.media...
Oct 01, 2021•14 min•Ep. 17
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...
Sep 26, 2021•30 min•Ep. 34
The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/ The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039 Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/ Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0 The newsletter edition of this podcast: http://tomwebster.media/podcasting-for-con...
Sep 24, 2021•13 min•Ep. 16
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...
Sep 19, 2021•32 min•Ep. 33
Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/ You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1 And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803output See omnystudio.com/listener for privacy information....
Sep 17, 2021•29 min•Ep. 15
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...
Sep 12, 2021•35 min•Ep. 32
Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.
Sep 10, 2021•12 min•Ep. 14
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...
Sep 05, 2021•29 min•Ep. 31
Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.Full text at http://ihearthin.gs "First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/ See omnystudio.com/listener for privacy information....
Sep 02, 2021•21 min•Ep. 13
Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links: Evo Terra of Simpler Media Productions Ian Powell of Ian Powell Audio Article: https://soundsprofitable.com/update/finally-a-podcast Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive ...
Aug 29, 2021•31 min•Ep. 30
There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links: Omer Jilani of Claritas Article: https://soundsprofitable.com/update/tracking-podcast-ad-performance ---- ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special...
Aug 22, 2021•28 min•Ep. 29
On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/ Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information....
Aug 20, 2021•11 min•Ep. 12
What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links: Stew Redwine of Oxford Road Article: https://soundsprofitable.com/update/copywriting-ads-that-sell -----Which ad was your favorite? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshk...
Aug 15, 2021•52 min•Ep. 28
Graphs of all data discussed on this episode are at http://tomwebster.media See omnystudio.com/listener for privacy information.
Aug 13, 2021•22 min•Ep. 11
Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data. So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with D...
Aug 08, 2021•42 min•Ep. 27
We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links: Brian Sherman of A Million Ads Article: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works -----How would you incorporate DAI or DAC into your podcast? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofita...
Aug 01, 2021•28 min•Ep. 26
Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links: Jason Sew Hoy of Supercast Article: https://soundsprofitable.com/update/premium-blend ----- soundsprofitable.supercast.com ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of P...
Jul 25, 2021•29 min•Ep. 25
How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links: Karo Chakhlasyan of Chartable Article: https://soundsprofitable.com/update/prefix-analytics -----Are you using prefix analytics?___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Pod...
Jul 18, 2021•32 min•Ep. 24
News coverage of podcasting's "slowing market" from Podnews ( https://podnews.net/update/adrip-ripping-old ) and Hollywood Reporter ( https://www.hollywoodreporter.com/news/general-news/analyst-downgrades-spotify-stock-gains-joe-rogan-podcast-deal-1301923/ )Support the show at Buy Me A Coffee! See omnystudio.com/listener for privacy information....
Jul 16, 2021•14 min•Ep. 10
