Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. https://www.morningbrew.com/marketing/stories/2022/02/25/ads-from-major-brands-are-running-on-news-sites-owned-by-or-linked-to-the-russian-government?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew&mid=4afb33bb7ffe284d84066...
Mar 04, 2022•10 min•Ep. 11
The full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/Support the show at: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.
Mar 04, 2022•17 min•Ep. 28
Pierre Bouvard , Chief Insights Officer at Cumulus Media , is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, Arielle Nissenblatt joins Bryan at the top of the show to introduce the conversation. She then rejoins after the chat to break it all down, givin...
Feb 27, 2022•40 min•Ep. 16
Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought another podcast representation firm , this time acquiring PAR - Podcast Ad Reps. With the acquisition LibSyn brings around 120 podcasts that were currently under representation with PAR under the LibSyn-owned AdvertiseCast banner, further building out the company’s monetization arm. According to Libsy...
Feb 25, 2022•7 min•Ep. 10
Sean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of podcasting. Sean Howard of Flightpath Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic in...
Feb 20, 2022•36 min•Ep. 15
Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news for those who missed Ad Result Media and Edison Research’s big webinar on 2021 data from Super Listeners: Caila Litman live-tweeted the event ! Litman, author of Sound Profitable’s column #GoodData , posted a thread of 17 tweets containing screenshots and quotes full of juicy data. According to the th...
Feb 18, 2022•9 min•Ep. 9
Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better future. Jordan Bentley of Audiohook Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic in...
Feb 13, 2022•28 min•Ep. 14
Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, and a new op-ed asks where has Facebook’s fervor for podcasting gone? Celebrity chat podcast Smartless, hosted by Jason Bateman, Will Arnett, and Sean Hayes, recently launched production house SmartLess Media. With former Jon Stewart-era Daily Show producer Richard Korson at the reins as president, SmartLess Media is poised to add multiple new stars ...
Feb 11, 2022•7 min•Ep. 8
Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen where you want it to. Claire Atkin of Check My Ads Link discussed in Episode: https://checkmyads.org/branded/ Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Spe...
Feb 06, 2022•37 min•Ep. 13
Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to https://digiday.com/future-of-tv/advertisers-tv-networks-plan-to-set-niels...
Feb 04, 2022•9 min•Ep. 7
Register for the Super Listeners webinar (free presentation on Feb 16) We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-A Support the show at Buy Me A Coffee! See omnystudio.com/listener for privacy information.
Feb 04, 2022•8 min•Ep. 27
Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. HBO Max is Hiring For Their Podcast Marketing Team Subscription streaming video service HBO Max continues to prove its serious about podcasting. Their first venture into the space dropped last summer with Batman: The Audio Adventures, an exclusive podcast that...
Jan 28, 2022•8 min•Ep. 6
Chase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about device graphs, legacy, "The Barletta Household", and why having good data is so incredibly important. Think of the product deepdives like the final meeting your company would have with an adtech vendor, fully running through what the product actually is and how it’s used. No power points, press releases, or marketing presentations here. It’s time for some detailed product ...
Jan 23, 2022•43 min•Ep. 47
The "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years 2021 Top Movies: https://www.pastemagazine.com/movies/box-office/highest-grossing-movies-of-2021/#2-shang-chi-and-the-legend-of-the-ten-rings 2020-21 Top TV Shows: https://variety.com/2021/tv/news/most-popular-tv-shows-highest-rated-2020-2021-season-1234980743/ Larry Rosin's article: https://radioink.com/2022/01/11/music-radio-a-kingdom-of-gold/?vg...
Jan 21, 2022•24 min•Ep. 26
This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started. In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times , a service they had been pro...
Jan 14, 2022•6 min•Ep. 5
I'd love it if you would subscribe to the newsletter version of I Hear Things, at https://tomwebster.media. You can find all of the data cited in this week's episode there in the article with the same title (The Best Schnitzel in Detroit.) You can also support the show at https://www.buymeacoffee.com/TomwebsterThe "Who Doesn't Like Pizza" piece: https://tomwebster.media/no-one-likes-pizza/The best schnitzel I've had: https://www.gasthaus-reinthaler.atSee omnystudio.com/listener for privacy infor...
Jan 07, 2022•23 min•Ep. 25
This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today, The New York Times Bets half a billion on sports, NPR doubles down on paid subscriptions, Spotify goes all-in on in-app digital ads, and I'm clearly making too many gambling references. Let's get started.NYT buys The Athletic The New York Times has agreed to purchase the sports news company, the Athletic, for $550m . The six-year-old company, wh...
Jan 07, 2022•6 min•Ep. 4
Hey it's me. I know this is an odd day for an episode, but that's because it's not an episode of Sounds Profitable the Podcast. Instead it's an episode of another podcast you should be listening to: Podcast Pontifications, by Evo Terra. It's cool, he's cool, and if you like it, search for Podcast Pontifications in your podcast app, and give it a follow. And I'm excited to share with you the next episode of Sounds Profitable the Podcast on Sunday, and the next episode of The Download on Friday. S...
Jan 06, 2022•8 min•Ep. 47
This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta. And I'm Evo Terra. Today, why premium content won't kill advertising-supported podcasts, Facebook podcast activity is over-inflated, Section 230 under fire, and why the "average" podcast consumer is a myth you need to move away from. Let's get started. With Coca-Cola picking WPP to handle their nearly $4 billion in yearly ad spend, https://www.businessinsider.com/biggest-advertising-accounts-...
Dec 31, 2021•9 min•Ep. 3
We got such good feedback a few days ago that we decided to test the waters again with another pilot (co-pilot?) episode of The Download. Just in time for Christmas! If you love it, send us a note! Matt Deegan examines Global's acquisition of podcast hosting platform Captivate . In particular, he notes how Captiave's hosting solution fills a much-needed gap in Global's offering, and how their audio advertising business—DAX—should integrate nicely, giving the company "full-stack" capabilities., c...
Dec 24, 2021•6 min•Ep. 367
You can support my increasingly bad coffee habit at Buy Me A Coffee, here: https://www.buymeacoffee.com/TomwebsterPacific Content's annual Predictions article(s): https://blog.pacific-content.com/in-the-year-2022-part-two-92c22c1c44b0 https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f See omnystudio.com/listener for privacy information....
Dec 23, 2021•15 min•Ep. 24
Hosted and Produced by Bryan Barletta and Evo Terra Audio Engineering by Ian Powell This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta. And I'm Evo Terra. Today we're covering the entirety of the podcast acquisition and funding that happened in 2021. Let's get started. Libsyn, the public podcast hosting platform founded in 2004 had an incredibly active year. They started by raising 25 million dollars and they definitely put it to work, buying ...
Dec 21, 2021•9 min•Ep. 1
Arielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how everybody can draw. Jake Crowe Article: https://soundsprofitable.com/update/podscape-podcast Join Jakes Newsletter!: https://crowebot.ck.page/7b26e3390b Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special tha...
Dec 20, 2021•25 min•Ep. 12
What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak with guest Lindsay Graham about his experience with subscription services, and talk about ideas for the future of the technology. Lindsay Graham of Airship Article: https://soundsprofitable.com/update/paid-subscriptions-hidden-costs Link discussed in Episode: https://soundsprofitable.com/update/app...
Dec 13, 2021•40 min•Ep. 11
Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/ A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotify Pacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f Infinite Dial Live at Podcast Movement E...
Dec 10, 2021•13 min•Ep. 23
This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data. Gabriel Soto of Edison Research https://soundsprofitable.com/update/invest-in-latino-podcast-segment Link discussed in Episode: https://soundsprofitable.com/update/free-podcast-survey Credits: Hosted by Bryan Barletta of So...
Dec 06, 2021•34 min•Ep. 10
Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone! Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nisse...
Nov 29, 2021•36 min•Ep. 9
The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021 A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/ The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/ The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/ Sign up f...
Nov 26, 2021•14 min•Ep. 22
Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions. Alban Brooke of Buzzsprout https://soundsprofitable.com/update/anchor-serious-ad-channel Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
Nov 22, 2021•37 min•Ep. 8
Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon". James Avery of Kevel https://soundsprofitable.com/update/buy-vs-build Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com a...
Nov 15, 2021•36 min•Ep. 7
