C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More
Oct 27, 2025•7 min•Ep. 683
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Summary
The podcast explores current trends in podcast advertising, highlighting how brands are spending more for diminishing returns and the growing importance of authentic audience engagement. It discusses the rise of C-suite executives hosting B2B podcasts to foster direct business connections, and how economic uncertainty is impacting influencer holiday deals. The episode also delves into effective strategies for leveraging video and social media to expand audio reach and reports on a potential plateau in YouTube's TV viewership.Episode description
Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how to harness audio podcast clips well on social media, and YouTube's TV presence might be plateauing.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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