This is the download from Sounds Profitable your daily source for the essential news of the business of podcasting brought to you by Speaker from I Heart. I'm Tom Webster. Here's what you need to know for today Wednesday, April 10. First from the wrap, amid the true crime boom legacy franchise 48 hours sees a burst in popularity. The CBS True Crime Series 48 hours a mainstay of the field that has been on the air since 1988 has spent recent
years branching out into other fields like streaming, social media, and podcasting. Similar to NBC's Dateline Podcasting debut, 48 hours has rocketed up true crime charts by adapting episodes of the original show into audio podcasts, bolstered by promotion on the parent version of the program, still airing on broadcast TV. The success of both podcasts demonstrates the power of podcasts if they get promotion to the wider world of true crime fans outside
of podcasts. In Add Exchangeer, alternative identity provider ID5 nabs 20 million in series B funding. ID5's continued growth is an opportunity for podcast inventory to be highly augmented by opt-in audience data as shown by the recent partnership between Triton Digital and ID5. In the announcement release, it was reported that ARN's proof of concept experiment phase with ID5 data allowed them to convert 60% of unaddressable audience to
addressable. As the headline says, this Tuesday ID5 secured 20 million in series B funding bringing their total to roughly 27 million raised since 2021. From Signal Hill Insights, driving podcast ad innovation with thought leadership, testing the power of talent reads. Signal Hill Insights ran a study in collaboration with advertising marketplace Gumball and hosting platform Art 19 to test a hypothesis. A host red podcast ad might remain effective if
run on another podcast as talent red. The results found that host red performed the best with strong lift metrics for familiarity, affinity, and purchase intent. Talent red came second
overall, but announcer red still performs strongly in top funnel metrics. And as I noted in my recent podcast movement, Evolution's keynote speech, studies like this and after these messages from sound profitable from 2022 show that host red and announcer red need not be in competition, they each have unique strengths at different parts of the marketing funnel. From the media leader Steven Bartlett and XA Castuot, watch a global podcast start
up. Entrepreneur and the diary of a CEO host Steven Bartlett has teamed up with Georgie Holt and Cristiana Brenton, formerly of A Cast and the co-founders of telling media to launch podcast media and tech company Flight Studio. Bartlett operates as founder and chairman with Holt as CEO and Brenton as CCO. According to their press release, Flight Studio will focus on scaling video first podcast brands in their platform with proprietary
data and experimentation. And for the rest of the news, podco has stealthily announced pretty little podcast, a pretty little Liars rewatch podcast featuring actors from the show both as hosts and guest stars. How the pretty Lonesome podcast host earned seven figures an ink to deal with Alex Cooper, and this is from a Forbes interview. The semifor covers the Soros fund management movement into the audio world, including becoming the
biggest investor in Odyssey. And the Verge covers a report on how open AI transcribed a million hours of YouTube videos to train GPT4 as AI creators quickly run out of public domain data to train new models with. Be sure to check out the links in every article mentioned right in your podcast listening app or at SoundsProphetable.com where you can also subscribe to the newsletter version. The download is written and produced by Brian Barletta, Gavin Gattis, and me, Tom Webster.
This episode is hosted on Speaker. For SoundsProphetable, I'm Tom Webster. Download us again tomorrow.