A Rebuttal to Podcasting's "demise" & 2 Other Stories
May 25, 2023•11 min•Ep. 98
Episode description
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year. Quick Hits:
- Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location.
- ARN and Magellan AI announce Top 15 Podcast Advertisers in Australia for Q1. The list includes familiar faces like Apple, Amazon, and McDonald’s.
- ‘The Turning’ Podcast Studio Rococo Punch to Merge With Audily by J. Clara Chan. From the article: “When two independents come together, we can do much bigger things.”
- ARN uses geo-location to deliver headlines on Your News Now podcast. The new podcast uses geotargeting to create a sub-three-minute episode covering local news, sports, and weather forecast.
- Missing the Sounds Profitable Podcast this week? Check out the latest episode of the ANA’s podcast Champions of Growth. The episode, titled Is Podcasting the Future of Branded Advertising, features both Bryan Barletta and Tom Webster talking with Matthew Schwartz