If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m sharing a throwback to a time when I didn’t know if I could do any of this, when I was terrified to show my face even in a photo, and the lessons I learned from doing it anyway, without having everything figured out in advance. It’s time to normalise the messy feelings...
Mar 05, 2025•29 min
I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works. 💭 [3:32] "I make more sales when I am properly tracking. I really do need to add a massive caveat to this though and say that sometimes it is hard." 💭 [6:00] "The fact that you are in there tracking the numbers regularly is reinforcing and reminding you:...
Feb 25, 2025•16 min
Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you! 💭 [3:52] "Have you ever made a decision about whether to send an email or what to say in an email or how much to sell based on a fear of people unsubscribing?" 💭 [5:11] "The people who are unsubscribing are not your dream clients... or not your dream clients YET" 💭 [7:21] "A smaller, more enga...
Feb 11, 2025•13 min
Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your energy, personality, and values. 💭 [3:04] "The outcome of your offer is what gives it its value. And to give people the outcome in the simplest way p...
Feb 04, 2025•18 min
There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year. 💭 [5:52] "If you wanna simplify the marketing and selling in your business, you need to boil it down to how are you growing your audience, how are you nurturing your audience, and how are you selling to your audience." 💭 [10:31] "I definitely wanna give myself permission to send more emails in 2025." ...
Jan 28, 2025•16 min
Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and how to support yourself to make them work for you too. 💭 [3:45] "I had a better year in 2024 than I did in 2023, despite all year my story being 'things aren't going as well this year'." 💭 [4:56] "It's more important to compare myself to myself than oth...
Jan 21, 2025•26 min
Let's talk practical selling strategies for 2025. Here is what has been working for me and what I plan to do more of this year (plus a few things I am intentionally going to let go of). 💭 [5:01] "I'm not just gonna do something because everyone else is doing it and get distracted from what actually really works for my business." 💭 [10:25] "There is nothing like running a summit for establishing yourself as a voice in your niche. There is just nothing like a summit that leads to all of that gro...
Jan 14, 2025•20 min
If you are ready to let go of what’s not serving you and embrace a better way of selling in 2025, then stay tuned! Because in this episode I share my selling ins and outs for 2025. 💭 [3:45] "We really don't wanna be afraid to sell every day in 2025. Let us all make more of a difference by making it super clear this year what we have available for people to buy that can help them." 💭 [10:36] "I stopped allowing myself to have big goals because I was too tired." 💭 [14:27] "I've learned the less...
Jan 07, 2025•18 min
It's the final podcast episode of 2024 and I'm going to share with you three planning tips that help me jump back into selling, the soulful way, in the new year. 💭 [03:31] "Set aside the time for yourself as if you were a client, book it into your calendar so that you can relax and not get caught up in all the end of year, new year noise if it's not the right time for you." 💭 [04:27] "Know what you are selling in January (within reason!)" 💭 [07:40] "One thing I have learned about myself is th...
Dec 17, 2024•14 min
Today’s episode is all about something that’ll help you meet your business goals AND get paid along the way to reaching them. I’m talking about creating and selling your business experiments. Today's guest, Ruth Ridgeway, is a serial business experimenter & rule breaker who focuses on showing people how to create more freedom, fun & passive income in their life and online business. Episode Highlights: 💭 [04:59] "So as I'm doing it and as I'm testing out new ideas, new strategies, settin...
Dec 10, 2024•54 min
If you’re in a season of getting all the things done, working on big goals and focusing on practical action steps but are craving more connection to yourself, then this episode is for you. I’ll share how and why it’s so important to stay grounded to boost our sales and more importantly improve our wellbeing as business owners. Quotes From This Episode: 02:40: "There does not need to be any benefit to pausing and connecting with yourself beyond the fact that it helps you, beyond the fact that it ...
Nov 26, 2024•16 min
If you know you want to run a special discounted offer or a flash sale, but you need to keep it simple and low energy, this episode is for you. Quotes From This Episode: 10:53: "Just send some emails out to your past clients, give them a special offer to come back and work with you." 12:23: "Let it be easy." 14:14: "If it doesn't feel good, you can totally sit this one out if that is what is right for you." Mentioned In This Episode: Lizzy Credit $9 Course (aff link) My Pre-Black Friday Daily Of...
Nov 19, 2024•15 min
No matter how long you have been in business, launching can bring up all the feelings. So in today's episode, I'm sharing 3 practical strategies to help you feel less anxious when you launch. Quotes From This Episode: 03:49: "The more I can schedule in advance, the more able I am to detach from the launch." 08:15: "Sometimes when a launch doesn't go well, we can debrief and we can learn from it, but sometimes it just doesn't go well for unknown reasons" 13:13 "When the 'experiment' is still goin...
Nov 12, 2024•16 min
It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead. Quotes From This Episode: 02:12: "I often set goals that I fail to hit" 06:49: "When I set a big and exciting goal, it totally changes things in my brain and helps me to think, okay, who do I need to be? What kind of business owner do I need to be? And what kind of business...
Nov 05, 2024•17 min
It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead. Quotes From This Episode: 00:55: "It's important to allow ourselves to freak out if that's how we feel, but we need to find a constructive way to move past that" 13:30: "Your business is not defined by any 1 month, but it will be defined by how you keep going. It will be de...
Oct 29, 2024•18 min
Are you on the fence about whether to run a Black Friday offer? Maybe it feels too noisy or overwhelming, but you also don’t want to miss out on a good opportunity. Here are a few questions to help you make an empowered decision either way, and to do it all without the stress. Quotes From This Episode: 00:02: "The energy around Black Friday in previous years for me has definitely been scrambling, stressful, overwhelming. I've gotta do this. I should do this. And I don't think that's the best pla...
Oct 22, 2024•11 min
So many of us are trying to sell our offers in such a strategically perfect way that we actually end up watering down what makes them stand out to our best-fit customers: and that is the unique personality and experience we bring to the table as individual and imperfect humans, which is what today’s episode is all about. Quotes From This Episode: 00:28: "You, as a unique human with totally unique stuff to bring to the table, are your unique selling proposition" 06:44: "What do your perceived fla...
Oct 15, 2024•18 min
If you have ever worried that you’re annoying people by sending too many emails, bottled out of that final launch email, or buried your sales links within reams of content then today’s episode is for you, where I’ll share 6 tips to help you feel comfortable sending more sales emails. Quotes From This Episode: 02:44: "Tip number 1 is for you just to be radically honest about how much you have actually been selling" 05:57: "I always want to be in the headspace where I trust that no matter whether ...
Oct 08, 2024•16 min
Welcome back to the Soulful Sales Show. It has been a while since I have released a new episode, it's actually been two and a half months. And that is exactly what I'm here to talk to you about today. Quotes From This Episode: 4:58: "One big theme of this year for me has been accepting the mess." 10:43: “It's okay to take breaks. It's okay to recalibrate.” 11:34 "In what way is you trying to do it “just right” getting in the way of you actually doing it?” Mentioned In This Episode: The $7 Soulfu...
Oct 01, 2024•19 min
Whether it’s productivity advice, or content creation advice, or whatever fill-in-the-blank sales strategy is the “must-do” of the moment, for some of us, the usual advice just doesn’t seem to work, no matter how hard we try. If whatever the “gurus” are telling you to do feels like pushing boulders uphill, today’s episode is for you. Episode Highlights: 💭 [03:36] "It's so important then to be able to run your business in a way that works for you and for your brain and for your body." 💭 [11:47]...
Jul 16, 2024•47 min
Ever set yourself big goals only to find that they didn’t feel so great after all? So many of us are setting goals from a place of self-doubt, and today’s episode is all about how to shift to a place of self-kindness and still set goals that stretch us in the right ways. Episode Highlights: 💭 [01:00] "Courageous sales goals are bringing it back to you and the bits that you are in control of." 💭 [08:23] "If you fundamentally don't believe in what you are selling and yourself, it doesn't matter ...
Jun 17, 2024•35 min
Have you ever felt like you needed to just push through or suppress any feelings of disappointment and fear along the way to building a successful business? If so, today’s interview is for you. Episode Highlights: 💭 [11:48] "The universe loves us for who we truly are and who we are being in the moment" 💭 [12:15] "Being ourselves is the most powerful way to create what you want in your life in the long term" 💭 [38:17] "A lot of us wake up in the middle of our lives and we're like, is this my l...
Jun 11, 2024•44 min
It’s the start of a new month and we’re nearly half way through the year, so let’s talk about checking in with your sales goals, what questions to ask yourself, and how to make the best sales decisions going forward. Link to the new Midyear Momentum offer mentioned in this episode. Quotes From This Episode: 5:05: "Our feelings impact the goals we set and the way we work on them very, very much." 9:06: "Allow yourself to express your fears." 10:23: "Taking a step back is so so important for detac...
Jun 04, 2024•14 min
Have you ever felt like you need to be more “shiny” in your business, or that you need to fit yourself into a box that doesn’t feel like you and you worry how you’ll ever make that work when it comes to selling and delivering your offers in a sustainable way? If so, today’s episode is one big permission slip to do things differently. Episode Highlights: 💭 “ I am a real person. I'm probably too real in some ways, but my business is about personal growth and I lead by example" 💭 “when I look bac...
May 21, 2024•54 min
Have you ever gotten so overwhelmed by all the potential ways you could show up and sell your stuff that you end up not doing anything? Or ever find yourself second guessing and wondering if you should be doing things differently? In this episode, I'm gonna share my favorite exercise for clearing through all of that and figuring out your most aligned path forward. Trust me, this is gonna save you so much time and energy, not just with your selling, but with everything you do in your business. Qu...
May 14, 2024•8 min
We ALL have periods of struggle in our life and business, and I’ll be honest with you, the first few months of 2024 were rough for me. There are a few things you can do to make it easier to keep selling during those times, which is what this episode is all about. I'll share the practical tips that have helped me so far this year, but more importantly the mindset shifts that can help you navigate periods of struggle with self-compassion. Mentioned In This Episode: Quietly Ambitious Episode #84: S...
May 07, 2024•23 min
Have you ever caught yourself thinking that you don’t have the right energy or personality to sell effectively, that you just don’t like selling, or that you need to be somebody you aren’t in order to make it all work? If so then today’s soulful selling story is for you. Ekaterina's links: Website Instagram Freebie: Life & Biz Assessment Ekaterina (she/ her) supports Mothers in Business to raise their Energy, Income & Feel Good Without Sacrificing their Own Needs or Family Values. Ekater...
May 01, 2024•27 min
Doors to the Soulful Sales Society membership are about to close for a while, so in this quick bonus episode I’ll share 10 reasons why now is the chance to join. The membership closes May 1st. Click here to read more about it. Highlighted Member Testimonials "The sell everyday challenge has been so joyful... It gets to be easy." ~ Karen Webber "My biggest win has been the internal shift and having more confidence in who I am and what I have to offer as a coach." ~ Yael Dubin "Selling can be gent...
Apr 30, 2024•17 min
Selling every single day. The thought of it might bring up feelings but to me it is actually no big deal. So here is my selling story sharing how I reached a place of indifference and ease around daily selling. Related episodes: Episode #19: Part 1 where I talk about my visibility strategy that informs my daily selling Episode #14: 4 Lessons From Selling Every Day for A Month QUICK LINKS: 🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility tra...
Apr 29, 2024•25 min
There are so many ways we could be selling our stuff, but that doesn’t mean we have to. Today’s soulful selling stories guest is sharing how possible it is to share from a place of values, trust and relationship-building, to bring in a flow of client referrals without even having a website. Monica's links: Website (Sanctuary Saloon) Facebook Substack: Things I'm Loving Monica (she/they) has worn many hats online and off- conversion copywriter, tutor, artist, book editor, youth pastor, and witch....
Apr 27, 2024•20 min
